Just Named Italy'S Richest Third, Giorgio Armani'S 20 Assets, You Don'T Know The Secret.

Giorgio Armani (GiorgioArmani) has just bought a $17 million 500 thousand penthouse in Manhattan, New York, but he does not believe he is the third richest man in Italy.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

According to Forbes, the net assets of fashion designer Giorgio Armani (GiorgioArmani) are about $11 billion.

Shortly after billionaire fashion designer Giorgio Armani won the award for excellence in this year's British Fashion Awards, HannahMarriott, the guardian's fashion editor, interviewed Hanna.

Don't you know who the Giorgio Armani is?

And CocoChanel, ChristianDior, Crist balBalenciaga.

It is known as one of the four most influential designers in the twentieth Century.

Such a legend,

Don't you know?

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

Since he founded the brand in 1975, he has been active for nearly half a century, and has no substitute for the classic position in the fashion industry. He calls water to freeze the GiorgioArmani from Italy. Whether you are a high-end luxury brand or a beauty makeup business, you must be familiar with it. But what else do you know about him?

Even though it is a generation of exaggerated design, he can still maintain the same style and stand firm without shaking. Why was he not interested in fashion at a young age, but he created a clothing brand? This is the 20 important little thing about GiorgioArmani. One second understands how he built this "super legendary fashion empire".

Event 1: almost become a doctor

GiorgioArmani did not enter the fashion industry from childhood to the eye. He was touched by fashion magazines, movies and characters. It was the financial hardship of his family and the hardship of World War II. In order to meet his family's expectations, he went to medical school. After nearly 3 years as a military medical assistant, he finally found that attending medicine was not his interest at all. He chose to drop out of school to change the runway.

Event 2: having director's dream

The relationship between fashion and art is deep, which is the best proof in the design of Armani. Last year he worked with the famous Chinese director, Jiang Wen, to create the movie "evil and unyielding". At that time, he openly said that working with talented filmmakers from all over the world can bring endless inspiration to him, and the film has an irresistible magic for him. In addition, he often mentioned: "if I hadn't become a fashion designer in the early years, I might be a director now.

Event 3: sitting on the whole group

GiorgioArmani, EmporioArmani, A|XArmaniExchange, ArmaniCollezioni... Many people will be foolish to see these 3 brands. They seem to come from the same designer, but they can not tell where the difference is. In fact, GiorgioArmani not only owns the brand, but sits on the whole "ARMANI" group. In order to set up different brand branches according to the setting of different market and target customers, In short, GiorgioArmani and EmporioArmani belong to high-end luxury brands, and will publish quarterly designs in Milan fashion week. The rest of the brands are classified as "commercial garments", and shops in department stores are closer to the general consumer groups.

Event 4: low-key Italy rich

GiorgioArmani, which owns the "ARMANI" group, is not only dominated by fashion circles in Italy, but also is regarded as one of the classic figures of the global fashion designers. Another startling achievement is that he has been listed as an index rich person for many years by Forbes. He replaces fifth richest seats in Italy. The value of personal property is estimated at about $7 billion 300 million, which is the leading seat of Italy's high fashion.

And this ranking has just changed. He has been promoted to the third richest in Italy.

The event started at 5:40.

The brand is mature and the leading Italy tycoon in the fashion world. Perhaps you can hardly imagine the 85 year old GiorgioArmani until he was 40 years old. After he retired, he worked in LaRinascente, a famous boutique chain store, served as a window designer, and began to develop unique aesthetics. Then he transferred to the men's clothing department to do some shopping. At that time, he came into contact with marketing and sales knowledge. By the time he was 27 years old, GiorgioArmani was employed by the brand of NinoCerruti, the father of Italy fashion. From his assistant, he gradually received more and more design work, from Cerruti men's designer to freelance designer, and then became a fashion designer.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

Episode 6: the most important man in life

When it comes to the most influential character of GiorgioArmani, we can not help mentioning that he was the soul mate SergioGaleotti of his life. He was originally an architect and later became a buyer of fashion shops because of the relationship between GiorgioArmani. After two years of acquaintance, he began to encourage GiorgioArmani to step out of comfort zone, set up its own brand, and sell its own car to support GiorgioArmani in order to provide venture capital.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

The two are not only the love of each other, but also the good partners in their work. SergioGaleotti has become the backing of him, so that GiorgioArmani can concentrate on designing. But good times never happen. When the brand was set up 10th anniversary, SergioGaleotti died of illness, which was a great blow to GiorgioArmani. He devoted his whole heart to work and avoided the collapse.

Event 7: bringing revolution to fashion

When the brand was just established, GiorgioArmani not only built up masculine dress but also subverted the fashion definition at that time, and designed a male exclusive jacket, whether it was a suit or jacket, it was a soft and tailored style. However, in the next year when men's clothes were launched, because of the few words that the sisters had no intention of making, he found that the same design concept could be extended to women's clothing. Therefore, GiorgioArmani put the original style of the original dress, loose trousers and other characteristics into women's clothing, which brought more choices for women in the workplace.

Event 8: it's boring to play fashion.

Designers who have rebellious DNA seem to be normal, including GiorgioArmani, who also plays this role well. The "ARMANI" group not only has clothing and beauty products, but also covers many fields, such as chocolate, flower art, furniture, hotels, museums and so on. He hopes that fashion can be integrated into everyday life, not just the Chinese costumes on the stage, but also the way of life.

Event 9: make up the beauty kingdom by perfume.

GiorgioArmani's beauty industry is well known all over the world. Since 1984, he has stepped into the field of beauty make-up, but it is not the first step to create a makeup or eye make-up. He believes that the fragrance is like the first layer of clothing, which is integrated with the skin and can show more introverted emotions. At that time, CateBlanchett, his muse goddess, was called to speak. It was not until 2000 that the first primer was introduced. With the inspiration of silk and satin cloth, the most classic "designer foundation cream" was designed.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

Event 10: create the gorgeous uniform of meteor garden.

GiorgioArmani used to transform the uniform of Italy's police and set up fashionable facilities for taxi drivers in Milan. Just last year, he extended his tentacles to Japan, which is far from Asia, and personally designed the new uniforms for the public's Tsing Ming primary school in Ginza. The new style, which he himself worked on, takes "belonging" as its original intention. It hopes to cultivate students' identity from a young age, a series of clothes and accessories, and the price is about 15 thousand yuan, which is the most luxurious uniform in history.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

Event 11: sportswear is also hard to beat him.

In addition to his uniform, he even dabbled in sports clothes. Italy national team forward 2020 Tokyo Olympic Games and Paralympic Games costumes, is supplied by GiorgioArmani, into the flag, green, white, red tricolor, and jacket and sportswear inside the National Anthem complete version, quite ingenious. In fact, this is not the first time to build sportswear. As early as the 2012 London Olympics, the Rio Olympics in 2016 and the Winter Olympics in Sochi in 2014, GiorgioArmani has already designed clothes for the team.

Just named Italy's richest third, Giorgio Armani's 20 assets, you don't know the secret.

Event 12: the most contradictory man

GiorgioArmani's "contradictory personality" is reflected in his clothing works. In the clothing series, the design is very simple. Besides the mysterious night blue is his representative color, the color of the season is also very uniform. But in the ArmaniPrive series, the whole style is new, romantic and colorful, which has become one of his characteristics.

Event 13: favorite simple things

As long as I have seen the GiorgioArmani show, I am sure he will be impressed by his curtain call Costume: the same year round round neck sweater with casual trousers (occasionally complete suits). He said in an interview: "I do fashion, but I don't wear fashionable clothes, because I know fashion is not for me, and I hate those too fancy things on Runway now. "He likes a fixed style with at least 40 plain T-Shirt and dark blue sweaters, and this habit has lasted for more than 30 years.

Event 14: Operation movie actor actor Costume

The key to GiorgioArmani's popularity after the start of the business is to play the role of the hero Richard Gil (RichardGere) for the classic film "American dancer", which also makes the brand's formal dress table broken. Not only did this step into Hollywood, but also prompted GiorgioArmani to start wearing costumes for movie characters.

Event 15: the big winner on the red carpet

GiorgioArmani is the first person to discover the business opportunities of "red carpet modeling". He will sponsor Hollywood stars on the occasion of the occasion and invite the celebrities he thinks fit to go to the red carpet and award ceremony in his own clothes. He also let Oscar, who was named "the most disaster shape" of the film queen Judy Foster (JodieFoster), regain a city. The next year he was praised as the most beautiful red carpet. And this business operation was unprecedented at that time. GiorgioArmani just said lightly: "stars need real clothes to show themselves, not costumes. "

Event 16: I know fine jewellery too.

Although GiorgioArmani has entered the age of 85, he still does not want to be comfortable and try all kinds of possibilities. This year, the brand launched the first high jewelry series for the first time, extending the minimalist concept of garments and integrating simple modernity with soft beauty. In fact, as early as the 70 century, that is, the early days of the GiorgioArmani brand, his clothing works had already added elements of decorative jewelry.

Event 17: persist in denying the acquisition of large groups

LVMH and Kering group include many high-end luxury brands. In recent years, many brands have been bought up by these two groups because of business considerations and careless development. But for GiorgioArmani, he thinks he is the only boss, there are many ideas that need to be executed by himself, and he wants to confirm that the public can feel it. So he refused to buy the invitation and insisted on continuing his family run mode.

Event 18: an absolute control freak.

GiorgioArmani rarely accepts media interviews, but whenever he is interviewed, he almost speaks of himself as a control freak. He also acknowledges that he wants to run ARMANI group. Every tiny detail is crucial: "80% of what I do is discipline, and the rest is creativity. "Just like raising a baby, ignoring or underestimating all the systems will collapse. Even if he trusts his work partner, he is still the only one who can make the final decision, because he can point out mistakes and put forward solutions at risk.

Event 19: life is very regular.

Although GiorgioArmani is recognized as a workaholic, his life is very regular, and his pace will not be disrupted by busy work. For example, get up at 7 in the morning and run for 30 minutes before work.

Event 20: the most charming city in mind is not Italy.

GiorgioArmani is very interested in different cultures, especially in Japan. In June this year, the first 2020 early spring series was held in Tokyo. He thought Tokyo was a charming and characteristic city, with a fast rhythm but a slow paced part.

After seeing the above 20 things about GiorgioArmani, do you have any more different ideas about him? It is not difficult to find that he can stabilize the classical position. Besides having the ingenuity of the artist, he has both a business sense and not only a design but a combination of business, making the two parallel and even part of the public life.