MO&Co. Announces That Yang Mi Is The First Spokesperson For The Brand To Explore New Markets.

In the morning of December 17th, MO&Co. official micro-blog announced that Yang Mi became the first brand spokesperson and released the brand new MO&Co.|LOONEY TUNES series of advertising blockbusters by Yang Mi. Micro-blog currently has 64 thousand and 500 points and 42 thousand and 800 forwarding.

Image source brand official micro-blog screenshots

Later, Yang Mi wrote in micro-blog: "2020 ready, I am #REAL MI## fitting officer Guan, please enlighten me!" MOCO official micro-blog. " At present, the number of fans of Yang Mi micro-blog is 106 million 350 thousand, and its influence and carrying capacity are strong.

Image source brand official micro-blog screenshots

MO&Co. said in the WeChat public address that Yang Mi, an actor, has always challenged the multifaceted screen image and has a distinctive fashion attitude. The spirit of subversive exploration, blind pursuit and constant challenge coincides with the spirit of MO&Co. passed to the Girl Power of the younger generation. Yang Mi will become the first brand spokesperson of MO&Co., and will be another deep exploration of the definition of "cool girl".

It is reported that in MO&Co.2011, the international top supermodel Freja Beha Erichsen was invited to endorse the Edition 10 series. In 2013, the international supermodel and Fashion Icon Stella Tennant were invited to act as spokesmen for the new Edition10 series.

Born in 2004, MO&Co. has been combining the seemingly contradictory fashion elements, creating a new BOY-GIRL trend in contrast and collision. In the face of the complexity and diversity of China's clothing market, MO&Co. attaches importance to the brand's innovation ability, and on the basis of product renewal, it also embarked on the road of cross border joint name, in order to attract the love of the new generation of consumers.

In addition, MO&Co. upgraded its brand image in July of this year, launched a new brand logo, changed the original serif fonts into rough italics, and launched the eighth generation shop image, highlighting the trend of youth to adapt to the changing market environment.

Today, the Chinese clothing market is facing tremendous changes. The psychology of consumers is full of unknowns. MO&Co. announces that Yang Mi, with the ability to carry goods, is the spokesman. It is another way to continuously create fresh feelings, and to explore new opportunities and consumer groups for brands.

Author: Qin Jin Mei