Forty No Doubt, YOUNGOR Hands Cage To Explore New Retail

YOUNGOR, the first attempt to cooperate with other brands, aims to join hands with Cage to open up a young market.


One is the leading enterprise in China's clothing industry. One is the second largest footwear brand in the United States after Nike. What kind of sparks will the two hand in hand cooperate?


A few days ago, YOUNGOR announced that it would join hands with us sports leisure brand SKECHERS Cage to explore new retail mode. It has been learned that Li Rucheng, chairman of YOUNGOR group, has elaborated the way to win in the new retail era in his mind: strong brand, competitive cost, quick response system, comfortable experience platform, application of black technology, high degree of integration between online and offline, and this cooperation is also in line with Li Rucheng's original intention.


In December 21st, the Oriental Plaza, Cage super shop was officially opened. Different from the regular Skech store, it covers a larger area and has a more complete range of products, attracting large numbers of consumers to buy them with shoes, clothes and bags.


Li Rucheng said, "YOUNGOR has more than 10 thousand marketing personnel and more than 3000 stores all over the country, and YOUNGOR also wants to develop to sports, so the two enterprises will hit it off."


Skech, chief executive of China, South Korea and Southeast Asia, Chen Weili said, "Skech is a Brand Company. Our job is to manage the brand and products, and the channels have the most retail resources and experience with the country, so we have chosen to cooperate with YOUNGOR."


As the first business man suit in China, the traditional YOUNGOR products mainly consist of shirts and suits. In recent years, through the operation and integration of brands such as hemp and Hart Max, YOUNGOR has gradually formed its own system in the outdoor leisure sector. But the young market is still a short board for YOUNGOR.


In contrast, Cage's customer group is more fashionable and young. In the ten years that he entered the Chinese market, Skech handed in a beautiful transcript - the sales in the Chinese market did not grow to 100 million yuan to 14 billion 100 million yuan in 2018.


In cooperation with Cage, YOUNGOR aims to expand the sports apparel market in the young market and build a more complete fashion brand. Li Rucheng said, "YOUNGOR has the right place in the day, and Cage has the mature operation mode of the United States, which will bring us good inspiration." YOUNGOR has never opened shop with other brands in history, and this is also a brand new attempt.


For Skech, cooperation with YOUNGOR can enable them to get more category space. At the same time, on the "comfortable experience platform" concept, YOUNGOR and Skech shared "Heroes alike".


Skech, chief executive of China, South Korea and Southeast Asia, Chen Weili said: "the future Cage will continue to expand under the retail mode of super store." It is estimated that in 2020, Cage China plans to open 100 new super stores with an area of 1000 to 3000 square meters, which coincides with the strategy of YOUNGOR, which began its layout in 2016 (1000 stores in the whole country, with a sales area of 1000 square meters and an annual turnover exceeding 10 million).


"Located in the core business district of the city, with more complete goods, better service and more comfortable shopping environment, it brings a better shopping experience to consumers. Super stores will be the necessary carrier for the new retail to achieve" high degree of integration online and offline ". YOUNGOR related responsible person said.


It is reported that cooperation with Cage is only a microcosm of YOUNGOR's exploration of new retail sales this year. From the intelligent marketing platform under the open online and offline construction to YOUNGOR workshop shop opening, from Disney Lion King cooperation fund to fashion experience hall 001 opening, from spending 1 billion to create fashion logistics center to join Ali A100 plan...... YOUNGOR is pushing forward a number of new projects, actively embracing new retail outlets, exploring new businesses and new consumption.