Three Key Words, Look At The Diversified Textiles Behind Keqiao'S Leisure City.

Keqiao has many honors. In May this year, Keqiao became the world's second "World Leisure City" after Richmond, Canada. This is also the first city in China to win this honor. In October, the third Keqiao sports leisure fashion week was held in 2019. It also showed that the leisure and fashion industry has become a growth pole of Keqiao's economic development.

As a Chinese characteristic Jiangnan Water Village, Keqiao has always been known to the world as the image of the textile capital. Relying on this unique advantage, the local sports and leisure industry has developed rapidly, forming its own characteristics and brand, and contributing to the sustainable development of urban leisure. Behind this is the derivation of Keqiao's upgrading and transformation of traditional industries with special textile products. It is a concentrated expression of efforts to introduce new technologies and integrate new functions to promote industrial transformation and upgrading.

Leisure is not only a social concept and a cultural concept, but also an industrial concept. It includes both fashionable lifestyle and fashion products. Keqiao's strong fashion and leisure image does not originate from its own vertical contrast. Instead, it seeks the "Keqiao corner" in the industry layout, hears the voice of Keqiao, and sees the charm of Keqiao.

Pillar, the textile brand of Keqiao.

Keywords: Industry

As a pillar industry of Keqiao's economic development, textile has developed from single raw materials and fabrics to the whole industrial chain, which integrates chemical fiber raw materials, weaving and dyeing, creative design and clothing home textiles.

As the first group of textile people in Keqiao, One hundred and ninety-eight 0 years, Dai Jin Mu Or a young man, doing a job that everyone envied at that time - ran a business in a local textile mill in Keqiao and traveled north and south. But in his mind, he thought of his dream of starting an undertaking.

One hundred and ninety-eight In the 8 year, the Shaoxing light textile market with a total investment of 6 million 600 thousand yuan was opened on the national day, with a floor area of 230 thousand square meters and 600 business rooms, becoming the first indoor professional textile market in the country. "If you want to be rich and sell cloth", it has become the popular language of Keqiao people for a while, and the legend of Keqiao China Textile City has since been written.

"At that time, our husband and wife opened a cloth shop on the riverside street. In front of the door, we set up a table and a pair of scissors and placed a few cloth from the Loom factory. After the market was established, we moved into the market from riverside cloth street, spent 5800 yuan on a shop, and steadily sold the cloth business to this day. Dai Jinmu recalls.

It can be said that an old group of operators like Dai Jinmu witnessed the scale of the market. One hundred and ninety-nine In the 2 year, the Shaoxing light textile market was renamed the China Light Textile City and became the first professional textile market in China. One hundred and ninety-nine In the 3 year, the China Light Textile City was reorganized into a joint-stock enterprise, and the first standardized stock enterprise based on the large specialized market, China's light textile city development Limited by Share Ltd, was founded. One hundred and ninety-nine In the 7 year, Zhejiang China Light Textile City Group Limited by Share Ltd was successfully listed.

Dai Jinmu also realized his textile dream in the process, from the cloth shop to the sales department, and was established in the north market. Shaoxing success cloth Co., Ltd. The road is steady and steady. In 2011, after the return of a son studying abroad, the composition of the retail market added new elements, such as electricity supplier, foreign trade and clothing display, and further expanded the commercial layout. "In order to keep pace with young people, I also studied online transactions specially, and now I can operate some of the basic pictures of pictures." Dai Jinmu said.

It is not hard to see that Keqiao is booming because of its fabric and flourished by the market. The pace of transformation and upgrading is accelerating, and the development of textile industry is running out of "Keqiao speed". Today's Keqiao, whether it is image, carrier, platform, or fabric of the enterprise, has changed, and the World Leisure City temperament has been demonstrated in Keqiao.

Transformation is the main breakthrough.

Key words: Foresight

In recent years, Keqiao has been carrying out fashion trends, attracting investment from professional markets, improving the efficiency of project approval, and organizing textile enterprises to hold various professional exhibitions. government The principle of "leading enterprises" should go out and join in. government We must accurately serve the needs of enterprises and strive to achieve a "functional transformation" of "running at most".

These ideas are constantly falling into bloom in the transformation of Keqiao's textile enterprises. Enterprises themselves are constantly improving their market position through innovation driven, brand leading and creative design.

In November, Wan Zi Technology With DuPont SORONA appearing at the second China International Import fair, a new down garment fabric, TR no bravery velvet series, is jointly displayed. The series has made significant breakthroughs in the problems of drilling, electrostatic, and mildew in the down market, and has provided professional solutions. follow It has aroused great repercussions and gained 6 national utility models and 1 national invention patents.

The reporter came to Wan Zi Technology in the Eastern market. Yam spinning Huang Xiaohui, a salesperson in charge of sales, said that the common fabric of velvet proof fabric on the market needs to be processed by calendering, coating, coating and other processes to achieve the requirements of first class products. However, such technology will cause problems such as poor breathability and moisture permeability of fabrics. Consumers are prone to feel hot and uncomfortable when they are dressed. Wan Tzu no bravery velvet fabric is developed through the use of special long and short yarn yarn and tissue matching, without ordinary finishing process, it can meet the requirements of the national standard down coat, and also has excellent breathability and moisture permeability. Sweat can be effectively discharged through fabric and is warm and comfortable.

It is reported that during the double 11 period, it was launched by Wan Zi technology, Taobao red Sydney and DuPont SORONA three sides to launch the exclusive cooperating down jacket which is made of this fabric. As early as the double 11 pre-sale period, the cooperative down jacket became the top of the shop purchase, and the sales exceeded 15 thousand during the double 11 period. In the live broadcast of Wan Ti technology, Sydney DuPont SORONA, the highest peak reached 3 million 920 thousand.

Since its establishment in 2001, Wan TSE technology is not only a supply chain integrator, but also a service provider who links apparel brand demand and quality raw materials research and development. At present, it has built up a supply chain team based on Japanese, Taiwan and European partners. In recent years, Wan TSE technology has been actively developing the raw materials side of the upstream industry chain, including cooperation with DuPont SORONA, and successfully introducing core competitiveness projects such as three acetic acid staple. Most of the women's fashion brands in the domestic market have worked with Wan Zi Technology. There are many famous clothing brands such as edition, Marisfrolg.SU, MO&CO., PEACEBIRD, EP, Koradior, LILY, UR and so on.

This cooperation mode with upstream and downstream enterprises not only provides a new platform for the development of Keqiao's textile industry, but also provides a new path for the future of Keqiao's textile industry. This transformation needs support from traditional industries, combined with catalysis in terms of characteristics and demand. It is foreseeable that Keqiao textile will have more expectations in the future.

In the future, the key lies in temperament.

Key words: Strategy

Although many honors have been added, Keqiao is not proud of itself. Instead, it has been studying how to make industrial development more effective and more clear about its future development goals. In recent years, the brand contribution rate has benefited a lot of fabric enterprises in Keqiao. In the process of constantly building brand, fabric enterprises not only gained brand value, but also won the initiative of future development.

In the old market Shaoxing ETUDE Home Textile Co., Ltd. Is a professional R & D and production of home textile fabrics enterprises, over the years, this enterprise unswervingly take the road of branding, its created "ALLEKA" brand in the home textile industry has a high reputation. 8 years ago, general manager Lu Wen Guang On the return of overseas study, relying on the brand, establishing a foreign trade company on the basis of the original enterprise, and persisting in walking on two domestic legs in the domestic market and foreign trade.

In the 900 square meter shop of ETUDE house, home textiles and finished products are hung in a dazzling array. Lu Wenguang told reporters that "Ai Li Jia ALLEKA" brand has been registered for 7 years. When we first started making brand, many people did not understand that it was not necessary for the fabric to make a brand, and even felt that the sign of the market was brand. "In fact, this is also reasonable. For market operators, stores mean brand names. When customers trust this brand, they represent fashion, quality and high-end. However, in the past, fabric profits generally ranged from 10% to 15%. After the launch of the brand, profits could be doubled, and the consequent orders increased significantly.

For fabrics, the brand building of this product is easy to be ignored in the past. But with the improvement of people's living standard, the pursuit of brand has not only stopped on the finished products, but if the price competition alone can not be established in the market. "It is not a direct realization that I am now running the company's public number in person, but brand management is such a long-term process, and it is also a process of value accumulation. It is a magic weapon that we want to go further in the industry now." Lu Wenguang said.

Today's Keqiao is full of fashion, preserving the charm of the culture and the charm of the times. Walk in China Textile City, free WIFI. WeChat Intelligent services such as public numbers, intelligent parking lots, intelligent security and so on can be seen everywhere, all of which reflect the breadth and temperature of Keqiao's urban construction. A brand-new "Yan" is injected into the "core" of the brand, and an inside and outside Keqiao can be shown.