Retail After The Outbreak: What Can We Do? What Will Happen To Us?

2020 new year, this may be the most special one in our happy Spring Festival. The public incident of the new coronavirus made us pick up a familiar and strange topic: what can we do? What will happen to us?

After the SARS in 2002~2003, the whole industry rushed up quickly. Can we go on the fast lane again today?

For the whole society, this is an uncontrollable self control event. The government capability, medical technology, social resources and people's demands are intertwined and interact with each other, so that various situations may evolve. We believe that everything will eventually be fine. We just need to struggle, recognize and choose in the process.

First, retail sales see poor capability and poor layout.

Any crisis is a big test of resources, whether it is individual, enterprise, industry or country.

All individuals and groups are resources and relationships. At this time, it is necessary to regulate their resources and energy, ignite themselves and illuminate others. In most crises, altruism is regarded as the basic value judgment in the whole society. It is also the moral standard. The main purpose of business must be done accordingly. In today's era of full touch screen, any enterprise has the opportunity to show its talents. Whether it is self show or show, it is a moral choice not to issue national financial difficulties. Those businessmen who are looking for money and rising in price, except for their brain rust, can only say that we should live in vain.

Of course, we see that most retail businesses are controlling prices, maintaining supply, warm promises and disinfection and protection. This is the upgrading of the industry's self-discipline level and the embodiment of the quality progress of China's retail industry. What we want to say is, maybe this is a protracted war. Only the enterprises themselves know best. Are we raising the safety level because of this incident, or are we? More in the future?

On the other hand, emergency capability is the embodiment of enterprise's comprehensive capability, especially the supply chain capability. In the process of getting rid of rice, sour vinegar and other basic life products everywhere, the enterprises that can efficiently assemble goods through their own collection and distribution system may benefit from this maneuver except for the preparation of the Spring Festival. In addition to the slight fluctuations in their performance, the most important thing is to move the team.

When most people complain about being locked up at home and doing nothing, there are still a large number of enterprises purchasing, logistics and staff. Under the condition of ensuring basic safety, they will not be forced to abandon the reunion because of the market closing, not because of the policy should be stopped. They have been rushing to the market, the base, and are being taken for the public. They are also very great. They are our respectable retailers. There are differences between enterprises in terms of willingness to work, logistics efficiency, cargo capacity and price control. Some shops are empty for several days, and there are plenty of goods available.

At the same time, it can arrange staff reasonably and effectively, communicate and coordinate with the community and government, understand the policy trend, make rehearsal arrangements in time, and make full use of existing channels to communicate with users continuously. Some people scrambling to raise prices, some people stick to their character, some people inside and outside, and others inside and outside. In the face of the crisis, we care about what we do and what we believe in. Different enterprises' attitudes towards social responsibility and corporate profits reflect the difference of cognition level.

In dealing with public events, we do not need to do moral kidnapping, but in addition to some basic internal arrangements, we still deserve to do some soul torture for self improvement. What have we done? What can we conclude from it?

　　 Two, abnormal demand and normal

In many places, based on virus prevention and travel control, goods were robbed, one was safety protection appliances, supplies and ingredients, and the other two were basic guarantee materials such as rice flour. Relatively speaking, these short-term outbursts were abnormal, projecting to the enterprises, purchasing goods needed a rhythm control, and the demand would draw a low to high level, then a low level and then a mild elimination. There will be no sustained high explosives, even masks, goggles and other basic materials. And health protection can rise to a big business opportunity.

And customers' social needs, entertainment, honor and so on, all kinds of normal needs are still hidden in our hearts. When everything is normal, we still have to face the space of the whole society itself. If 2019 is not good, then the international trade and technology blockage in 2020 and the internal structural transformation of China's industry will continue. Our influence on this public event remains calm and optimistic. The abnormal result of this new virus will definitely affect the overall performance of many enterprises this year.

No doubt, the whole society's economy has been restrained. Various industries such as entertainment, catering, education and so on have been affected, and the golden period has been avoided. There will still be difficulties in the following period. All the accumulation will eventually be embodied in the physical retail sector. This public event and its continuing influence may knock down a number of poor foundation businesses, so 2020 of the follow-up may be more necessary for us to face up to. When everyone is difficult, competition will intensify and innovation will be aroused. What is important is that we are aware of it. Are we ready?

The possible positive trend is that, based on the demand of survival and development, the economic vitality of the whole society may be aroused more vigorously in the second half of the year, and this time, besides the new format itself, it is more likely to be quality, which is good for the industry, but for some enterprises, it may not be so happy.

The so-called crisis is more about seeing opportunities in danger and gaining development after opportunities. For this reason, we remain calm and optimistic.

　　 Three, format differentiation: brand new generation and quality explosion

Unlike the SARS in 2003, retail business model innovation has entered the stage of scarcity. Enterprises have become the standard of the whole channel, and the road to go has been passed, and the general lack of business logic continues to look forward to business transformation. From three dimensions (to stores, to the end and to the home), there will be an increase in the number of businesses coming to the home, the demand for online businesses will be higher, and the format of services will not change qualitatively in the long run, but more is the change caused by the endogenetic quality of enterprises.

Let's use the word "new generation brand" to express the brand that used the new technology and new means to establish the new mind of consumers. We say they are stars, mostly because of their adaptation to the current heat flow, such as live broadcast, community, platform, crowdsourcing and so on. In today's such a dangerous situation, because of their new potential energy, they can be in the moment. To get better development, behind this is the grasp of the main consumer and the upgrading of business efficiency.

We have always had such a perception that people will be grateful for more things after the crisis, and in the process of being closed and isolated, the users of the mobile Internet will be grateful. Only good content and good links can produce greater stickiness. The interaction of group links will become the most important expression of retailing. This is different from the contention between the online and offline channels in the past, and the best logic behind business is the ability to produce good content.

There is no doubt why "energy" is the key to the progress of our times and the main direction of the retail industry in the future.

Because culture is more open, so employees are willing to...

Because the organization is more flat, so it is more efficient...

Because of the application of new technology, it can produce the same side and cross border effects.

Because of the win-win situation, we can gather more industrial forces.

...

At this stage, maybe what you are doing is not important. What matters is the quality you do. When the means and methodology are almost the same, the quality may only be due to greater efforts. After the crisis, all the efforts of the whole industry will eventually come to a new stage, with the differentiation of formats and the emergence of new generation brands and quality brands.

　　 Four. About follow-up

At this point, we can not predict where the infection will break, and how long it will take to recover the vaccine and treatment difficulties. How long will the whole society recover? The only thing we can do is stick to the nature and authenticity of the format, and do a good job of supplying value and optimizing the relationship of consumers. Technically, we must make better use of the whole channel and make preparations for "boil". If we really want to give an attitude, we must be unhurried.

The epidemic has caused the whole society to pay a heavy price, and the retail industry must not be able to stand alone. Our response, resources and future are worthy of our consideration, and our greatest hope is that the crisis will make us nervous and let us grow.