Under The Cloud Of Epidemic Situation -- How Does The Garment Industry Go Ahead?

No one wants to fight the new spring festival in 2020, which is broken by a sudden outbreak. The terror of infectious pneumonia is like the dark clouds that are hard to penetrate through the sun. Since January 20th, academician Zhong Nanshan made a public statement that the virus had a phenomenon of human transmission. In a short span of ten days, all trades and industries started to delay construction. This is the most bustling restaurant and entertainment tourism during the Spring Festival, but it has no choice but to shut down.

Food and clothing live on the four basic needs of people's lives. But with the outbreak of the epidemic, the government has urged people not to go out at home, neither to go out nor to dress up. Clothing brand's winter inventory keeps backlog, the new spring can not be new, offline stores are empty. On the Internet, it is not only necessary to bear the cost of water and electricity, but also to spend energy and money to sterilize the shops, and to take the risk of infection.

It is a heavy burden behind the enterprises that have closed their businesses.

"The impact of the epidemic can be very large. "The leader of camel brand told Zhongfu net that the Spring Festival holiday is the prime time for promotion of offline stores. The total sales volume of clothing and cotton clothing in the past year can reach hundreds of millions of yuan during the Spring Festival holiday, especially in the northern cities, which has a high degree of trust in camel products. During the Spring Festival outbreak this year, more than 4000 stores across the country responded positively to local policies and had been closed for more than ten days.

In order to promote the healthy development of brands and distributors and franchisees and win the battle together, the camel brand announced that it would appropriately reduce franchisees' franchise fees in 2020, and properly recover the products that were unsalable due to the outbreak of the epidemic, so as to minimize the losses of franchisees and franchisees. Secondly, in order to match Guangdong's call for and cooperate with the new epidemic prevention work, fulfill the social responsibility and ensure the health and safety of the consumers and employees, camel start time is postponed to February 10th, and the business hours of the 4000 stores are postponed until the epidemic is effectively controlled. The specific business hours are subject to the notice of the local authorities.

The clothing brands that shut down shop are also Levi's and H&M. The American cowboy fashion brand Levi's (Levi 's) announced in February 1st that it will close the store in the heavily populated areas of serious disease for a period of time, but the opening time is still unknown. H&M also announced the closure of all stores in the Wuhan area on January 28th, and the renewal time is still pending. In late January, a number of provinces and cities started to respond to public health emergencies. Apart from supermarkets and other consumer necessities, entertainment places and shopping malls were closed. From the notice, H&M went out of business in Wuhan only, but it was not only the Wuhan area that was affected.

According to the securities times, Taiping bird also said earlier this morning that the new pneumonia epidemic had a negative impact on retail businesses. In the face of the epidemic situation, Taiping bird needs to conscientiously implement various measures of the government on the one hand while promoting steady growth of online business in an orderly way. WeChat marketing, direct marketing and many other forms of direct contact have become the choice of the brand touch consumers, hoping to minimize the impact of this epidemic.

Offline hit, electricity supplier live or new way

Even with big brands, the crisis faced by small and medium-sized brands is hard to ignore.

"We plan to start work after fifteen, but the staff are in the field. For now, even the starting time is uncertain. "

"Originally scheduled to open an order in March, it is now worried that there will be dealers to participate."

"There are no workers in the factory, nor do the workers in the factory check the quality. Not only does it affect the production, but there is no way to sell the stocks without quality check, and the stores are closed down, and even the online business has been greatly affected. On the one hand is the express transportation problem, and on the other hand, everyone is not going out, buying clothes has no chance to wear, and the sales volume has dropped a lot over the same period."

China service network understands that many small and medium-sized brands are worried about the problem of people and goods. If the epidemic can not be controlled in mid March or even in March, it can be imagined that the two quarter of the first quarter is not easy. The first half of this year's business is like a cold winter.

If, say, a year ago, people were still exploring whether the future of the line was optimistic, then the new coronavirus outbreak in 2020 would be a great blow to the offline. Such a situation reminds people of the SARS 17 years ago. The raging virus has spawned Taobao, Jingdong and other electricity providers. Today, online services, online transactions, and live broadcasting business are once again the other way of life for people trapped in their homes and businesses that are struggling to operate.

A few days ago, a clothing company told Zhonghua net that they were discussing how to use live broadcast and electric business to alleviate the negative effects brought by the epidemic. Of course, there is another way for enterprises to join the epidemic and turn to production of protective clothing and masks to reduce their business losses.

According to the deadline, 17238 cases were confirmed nationwide. According to the prediction by academician Zhong Nanshan and Li Lanjuan, the epidemic is under control, and the next few days will be a critical period. I believe that with the concerted efforts of the vast numbers of health care workers and social love people, we will surely get out of the clouds and shine the sun.