Fight A Lot Of "War Epidemic": One Billion Subsidies For Businesses To Reduce Burdens

The Spring Festival in 2020 is unusual for all Chinese people. Due to the obstruction of logistics and the shortage of transport capacity, the sale of agricultural products is also greatly restricted in some big agricultural provinces. Against this background, the "help farmers" action launched by the electronic commerce platform has played a substantial role and has truly made "let the fruits rot in the ground".

In the evening of February 10th, it was already dark. It was supposed to be dinner time. The onion field in Jiandian County, Hongshui Prefecture, Yunnan Province, was busy. More than 10 farmers were packing and packing nearly ten thousand jin of purple onion, and their faces were full of smiles. Before and after the Spring Festival, due to the outbreak of new crown pneumonia, the logistics of express logistics was basically shut down, and the onions planted by farmers in Midian town were also unmarketable.

A few days ago, they were worried about how to sell onions. Villager Wang Yaozhong decided to use the power of the Internet to launch sales on a large scale. In the afternoon of February 10th, shortly after participating in a lot of "fight and fight" campaign, Wang Yaozhong's online shop began to carry live goods. On the afternoon of two hours of live broadcast, nearly 300 thousand netizens watched and bought, and nearly ten thousand catties of onion found buyers.

More and more businesses are joining in. In order to alleviate the pressure of survival of platform businesses, e-commerce platforms have launched a series of initiatives to help businesses develop. A lot of announces will be given to the merchants who insist on the cost of logistics subsidy, maintain operation and delivery service during the epidemic period, and each order will subsidize the reward 2-3 yuan. At the same time, it also launched a number of measures related to the front and rear of the epidemic, accumulating more than 1 billion yuan.

With the further deepening of the campaign against epidemic disease, the orderly resumption of normal production and the protection of social and economic order will become the direction of the joint efforts of the whole society.

All along, the Spring Festival is the peak season for the sale of agricultural products, but affected by the epidemic, sales of many production areas have been hit this year. Song Wenhui photo

"Local flavor" direct sales line

Jianshui County is located on the North Bank of the Red River in the southern part of Yunnan province. The annual average temperature is 19.8 degrees, and the annual average temperature is 20.8 degrees. Because of its unique climate and environment, the county has become an agricultural county, and purple onion is also one of the main crops grown by local farmers. Surface Dian town is the largest onion producing area in Honghe Prefecture. It is also a famous base for planting ten thousand mu of onion in China. The whole town has an area of 19 thousand and 500 mu of onion. This is the season when onion is ripe and concentrated.

"Affected by the new crown pneumonia epidemic, the traditional wholesale market is not open, and the original buyers can not get in, and we want to deliver the goods." Orders are falling sharply, and onions can't be sold again, they will only rot in the ground and rot in the warehouse. Li Hongwei was worried when the Spring Festival just passed, but it was the harvest season of purple onion.

In twenty-first Century, the economic news reporter learned that farmers who worried about the unsalable sales of onion were far more than Li Hongwei. Cai Yunfei, deputy director of Honghe state commercial bureau, estimates that more than one hundred farmers are affected by the epidemic this year.

"At the time of harvest season, my family has more than 20 acres of onion fields, which can produce about ten tons of purple onion annually, and sold out in the past." Li Hongwei told reporters that because of the epidemic this year, the best selling purple onion sold hundreds of kilograms.

Changing the status quo requires the power of the Internet. Wang Yaozhong, 29, is a businessman who works on many platforms. Three or four years ago, he and 4 friends graduated from university set up a business start-up team of 12 people. They are opening up many stores to sell seasonal fresh fruits and vegetables in Yunnan, and purple onion is one of the main commodities.

Under the influence of the epidemic, the sales of agricultural products are not smooth, and Wang Yaozhong is burning with anxiety. "Onion sales do not go out, we work hard even if the local farmers have spent a year in vain." Wang Yaozhong revealed that in the morning of February 10th, he reflected the problem of poor sales of Jianshui purple skin onion. The platform took action immediately, and coordinated various resources in the morning, and organized to participate in the campaign of "campaign to fight".

On the evening of that evening, under the leadership of the Wang Yaozhong team, more than ten farmers carefully packed and sold the onion sold for more than 10000 Jin and sold it to Shanghai, Nanjing and Guangzhou for the first time.

"A lot of agricultural production areas must" grasp production at the same time, and catch epidemic prevention at the same time ". Because of the blocked sales, many farmers' enthusiasm has been frustrated, and related production has also been greatly affected. Dirac, executive vice president of the agricultural and Rural Research Institute, told reporters on twenty-first Century economic report that since the end of January, agricultural experts and scholars have been involved in a lot of efforts, hoping to jointly solve the problem of agricultural production and marketing in the special period, and minimize the impact of the epidemic on agricultural production.

In order to guarantee the production and marketing docking of agricultural products in the special period, a series of small and medium-sized agricultural products special activities have been launched since February 3rd. "During this period, there are three main things to do: first, make a list of the new farmers who work on the platform, make a combing of the agricultural products inventory and quality status in the agricultural areas, especially in the poverty-stricken areas," push forward the agricultural products that need to be marketed urgently "; two, ask the local governments and relevant departments to coordinate, open up a green channel for such agricultural products; three, co-ordinate the SF and China Post. And other logistics resources to ensure that fresh agricultural products can reach consumers directly. Dirac said.

At present, the area has covered nearly 400 agricultural producing areas, including more than 230 state-level poverty-stricken counties, which include navel orange, apple, strawberry and other fruits and main fresh ingredients. It is reported that many special agricultural products subsidies are also set up, and 2 yuan per 500 million express subsidies, so that farmers' income has been more secure.

Deep tillage supply chain

All along, the Spring Festival is the peak season for the sale of agricultural products, but affected by the epidemic, sales of many production areas have been hit this year, including strawberries, kiwifruit and other fruits. Although the price has dropped again and again, sales are still blocked. On the other hand, due to the needs of epidemic prevention and control, many urban residents have also encountered the problem of buying vegetables. The matching between supply and demand of agricultural products shows a short-term imbalance.

Although the urban areas gathered by the crowd are the main battleground for fighting the epidemic, the situation in rural areas is also not optimistic. "A year's plan lies in spring". The unsalable sales caused by the epidemic not only affected the current income of farmers, but also disrupted the spring ploughing production plan in some agricultural areas, which posed a severe test for the supply of agricultural products in the coming year.

The Central Document No. 1 issued in February 5th stressed that the two major tasks of 2020 were to concentrate on winning the battle against poverty and to make up the short board in the "three rural" areas of all-round well-off society. These two tasks are closely related to the high quality production in rural areas.

Since January, the demand for fresh food on the platform has continued to grow. Orders for apple, navel orange, strawberry, cherry and kiwifruit rose by more than 120% over the same period last year, while orders for rice, grain, oil, poultry and eggs and fresh vegetables rose by more than 140% over the same period last year. Recently, affected by the epidemic, on the one hand, a large number of upstream access channels for agricultural products are limited. On the other hand, more and more "home buyers" choose online necessities such as food, fruit and so on.

In order to further open up the supply chain, since February 3rd, a series of small and medium-sized agricultural products special activities have been launched. Among them, the intelligent handling system for agricultural products can match the data and information of the covered areas including special products, mature cycle, logistics conditions, warehousing facilities, processing industrial facilities, etc., through systematic co-ordination calculation, and then match them to the corresponding consumers, break through the short time limit of the mature period of agricultural products, and the limited space of the geographical sales radius.

For fresh products, supply chain is a top priority. Cao Lei, director of the e-Business Research Center of the economic and social Bureau, said in an interview with the economic news reporters in twenty-first Century that in the past few years, the subsidy has been put in the high priced unit price products represented by mobile phones, and it has promoted the sale of high-tech, 3C digital products, small household electrical appliances, and high priced single price goods such as automobiles, Moutai liquor and cosmetics. This has greatly enhanced the user's trust in the quality of its genuine products, and the price per passenger has also been expected to reach hundreds of blocks and thousands of pieces. This will undoubtedly bring great impetus to the platform GMV.

"On the other hand, the emphasis will be placed on fresh agricultural products, because users have a very high rate of repeat purchase of fresh produce, which will help improve user activity and repeat purchase rate, thereby promoting GMV's steady growth." Cao Lei pointed out that if the platform goes to the field, it will directly connect farmers and consumers, and it will also help them grasp the core supply chain and get through the whole sales chain.

Recently, looking at the number of orders in the shop, Bibi quickly increased and gathered more merchants to hang on to their hearts before they finally fell back.

The main products of his shop are red figs from Chuxiong, Yunnan and Xishuangbanna. To this end, he opened a 50 mu fig base in Yuan Ma town of Chuxiong Yuanmou and Meng Yang town of Xishuangbanna Jinghong, producing about 200 tons a year, and steadily acquiring more than 170 farmers.

However, this year's severe new crown pneumonia epidemic affects the supply and marketing ends of fig sales. "On the other hand, consumers are asking when the fruit will be on sale this year, while the products on my side will not sell." Ning Qiang told the economic news reporters twenty-first Century that most of Yunnan figs were autumn fruits, which began to mature every autumn and became hot before and after the Spring Festival.

Unexpectedly, from the Spring Festival this year, the total sales volume is less than one ton. Fresh fig has only 10 days' shelf life after picking. It is easy to rot and deteriorate. After the outbreak, he could not sell fig, but he could only pile it in the fields and wait for it to rot. In desperation, in February 10th, Ningqiang sent more information to help him. He took action in the afternoon to help Ningqiang participate in the campaign launched by the platform.

As of the afternoon of February 11th, Ningqiang's online store received more than 3000 orders within a day, with a daily sales volume of nearly 2000 kilograms. Unmarketable fig finally opened its market.

Lightening the business and helping the workers return to work

The plight of agricultural products is only one side. In fact, since the closure of the city, supplies have become a problem because of logistics and distribution, multiple road blockades, and tight supply chains during the Spring Festival holiday. Whether it is to meet the basic nutritional needs of fruit and vegetable products, or essential medical supplies, such as surgical surgical masks, protective gloves, disinfectant, goggles, etc., involving more than 20 kinds of security supplies, once unable to meet the supply.

With the changing situation, "helping epidemic prevention" becomes the most important strategic objective. In January 30th, many of the co founders, dada, announced the launching of the "Three Guarantees operation" inside the company, requiring business colleagues to "ensure price stability, quality and reliability, and orderly supply".

In the past, a lot of drugs have been launched on the line of "epidemic prevention special channel" in January 23rd. Through the "ten billion subsidy", the medical and health products and drugs that are related to epidemic prevention are fully covered. More than 600 million yuan of special funds have been allocated to subsidize more than 80 million medical and health supplies, such as medical masks, disinfectants, hand-held thermometers, antiviral drugs and so on, so as to ensure that masks, thermometers and anti-virus granules are available. And other emergency commodities, all in a low price way, to maintain adequate supply.

After the outbreak of the epidemic, we should quickly start the emergency plan for special commodities, organize and organize a group of medical and health supplies businesses and brands to ensure the supply of materials. At the same time, the platform also compares the historical prices of commodities in real time, monitors 24 hours of much-needed items, including masks, disinfectants, thermometers, Banlangen, and so on, so as to ensure "lowest price and no shortage of goods".

Under the support of "billions of subsidies", the medical sterile respirators with 20 platforms are sold for only 18.9 yuan. The price of the infrared thermometer is only 46 yuan after subsidized by the infrared thermometer, and only 39.51 yuan for the special goggles.

A group of more than 130 emergency support teams has been set up, which will provide strong protection from manufacturers, logistics and after sales. During the Spring Festival, the team will implement the 24 hour response mechanism to respond to the needs of all regions at the fastest speed.

On the same day, we should send more notice to the express company to subsidize the order to meet the performance limitation, so as to encourage the fulfillment of the logistics enterprises and guarantee the logistics in the special period. Many businesses said that this subsidy played a certain role in helping small and medium businesses. This subsidy can help businesses reduce costs and ensure continued operation in the future.

At the same time, after a lot of requests for help, it also urgently established a "point to donate urgently needed materials" security system. Combined with Shun Feng and China Post, it opened up a green channel from 12 major cities and 27 counties in the main producing areas of agricultural products to Hubei, from the major agricultural products producing areas in the country, to purchase and transfer goods, and to distribute fresh fruits and vegetables that are easy to transport and store easily to Hubei. Large hospitals opened a direct through fruit and vegetable express train to 16 hospitals in 7 cities in Hubei. The first batch of fruits and vegetables shipped to Wuhan was about 100 tons, including 23100 apples.

Upgrading platform evaluation system

In the process of fighting the epidemic, "crack down on fake and poor respirators and temporary raise prices" has become a war in the whole industry. Many executives of platform management said that this shows that the electricity supplier's traditional "stranger evaluation system" industry standard can not play the fundamental purpose of safeguarding consumers' rights and interests.

Following the remission of 40 shops that involved the sale of fake and sham masks, since February 9th, a lot of new threads have been launched on the new commodity evaluation system. Users can take the initiative to share information on merchandise evaluation with friends who have been together, so that consumers can achieve "information mutual help and smart decision-making" and play a practical role in combating false praise.

After upgrading, a lot of outside the label evaluation system will allow users to voluntarily share their friends' information, and publish their own evaluation contents. Platform management product leader said that the reason for the urgent on-line function is mainly found that during the epidemic period, users lack the necessary decision-making reference when purchasing electronic products such as medical protection, and there are such behaviors as mistaken buying and random buying.

For example, he explained that when consumers temporarily buy masks, there are more than 10 shops selling more masks and related products, and the total number of SKU is more than 600 thousand. So, which mask can play a protective role, the quality of which shop is qualified, and whether the Spring Festival holiday can deliver information and other practical information, it is difficult for consumers to find the exact answer in the historical evaluation of the merchandise.

A lot of data show that during the epidemic period, the platform received refund applications for abnormal returns increased by 120% over the same period, most of which were consumers who were in the absence of effective information.

The official said that when the team reopened the question, it was considered that the "bad evaluation" system of the traditional electronic business platform had "information failure" when the special demand broke out. Therefore, if the platform can design a mechanism to encourage consumers to share their real shopping experience with their friends, it will help to identify the link between "eliminating the false and the real" from the consumer side and reduce the user's decision cost.

"Mutual assistance among consumers is also a very important form of mutual help." Chen Qiu, vice president of the big data research institute, explained that there are data showing that many social models such as spelling and sharing have played an important role in "information mutual assistance" during the epidemic. "When consumers find a reliable mask product, they will choose to share it with friends and friends, so that they can convey emotional concern." 。

It is reported that this function has been opened to users since February 9th and has been given priority to opening to the needs of the regional population. At that time, users can decide to share or block their own shopping information. Some of the categories that involve user privacy will not be shared in the "small circle" by default.

Predictably, online services will usher in an unexpected outbreak in the context of the new crown epidemic. Analysts believe that the Internet companies have advanced technology, and market competition has also created a flexible response capability, forming a large number of technical personnel, organizational management personnel and business development talents, and can work together in a short time to develop various complex new management platform to deal with emergencies such as epidemic.

These enterprises take part in epidemic prevention because of the responsibility of Chinese enterprises, make use of their advantages to make contributions to epidemic prevention work, and give full play to the ability and function of mobilizing resources. This capability is also a potential strategic resource for China. In the future, e-commerce online shopping is expected to boost domestic consumption and domestic demand growth.

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