Depth: Recent Trends In Apparel Industry Under Epidemic Situation

The new coronavirus is the most popular topic in the spring of 2020. Because of the emergence of new coronavirus, many large and small enterprises are being shut down. The whole nation can only go out at home. It is estimated that many people have never dreamt that they should have had a super long Spring Festival holiday in 2020.

Due to the impact of the epidemic, the garment industry has been faced with a great impact, and many domestic apparel retailers have failed to perform well. Among them, more than 10 A share listed retailers fell 10% on Monday, including the daily fashion, the positive fashion, the local fashion, the Anne, the noble bird, and the song and so on. The total market capitalization of the apparel and home textile market in Shanghai and Shenzhen fell by 7% to 271 billion 300 million yuan, evaporating nearly 18 billion 600 million yuan. In the face of the outbreak of the epidemic, such as floods, next look at what dynamic clothing enterprises and measures.

In the evening of January 21st, La Natsu Bell issued a notice that Jack Walker, a subsidiary of La Natsu Bell's company, received the "civil ruling" from the third intermediate people's Court of Shanghai in January 20, 2020.

The information of the ruling shows that since Jack and Walker failed to pay off their due debts and their assets were not enough to repay all debts, they had the reasons for bankruptcy. Therefore, the court accepted the application of Jack Walker's bankruptcy liquidation, and the ruling came into effect from now on. Because of La Natsu Bell's decision making problems, the scale increased blindly, resulting in the decline of La Natsu Bell's performance and loss.

As early as 2018, La Natsu Bell realized operating income of 10 billion 176 million yuan, a decrease of 269 million yuan compared with the same period last year, and the net profit loss reached 160 million yuan, down 132% compared to the same period last year. At that time, it also suffered losses since the first listing. In the first half of 2019, La Natsu Bell's revenue was 3 billion 951 million yuan, down 9.78% compared to the same period last year, and net profit loss reached 498 million yuan, down 311.23% compared with the same period last year.

According to the 2019 performance forecast, net profit in 2019 is expected to be 1 billion 600 million -21 billion yuan. Faced with unsatisfactory performance, La Natsu Bell is now trying to find various remedial measures.

Data show that the media recently carried out epidemic studies on good shops, Wiley group, seven wolves, treasure island, happy west cake, and so on, which were close to fifty enterprises. From the survey report, it was found that a large number of enterprises in order to cope with the losses caused by the epidemic, launched the strategy of "making up for online compensation".

Trying to recover the losses from online sales, however, live broadcasting is one of the most important ways to develop online strategies. In fact, the sales line below the line is temporarily out of line with the epidemic. It is no doubt a good decision to recover the losses online.