Fight Against The Epidemic, Jimo Businessmen Practice "Internal Strength"

"After the study by the International Business Administration Committee, we decided to grant preferential policies to the merchants in the market under the jurisdiction. Among them, the clothing market is exempt from the facility's service charge due to the delay in the opening of the business. " A few days ago, Jimo international trade and Urban Management Committee issued corresponding preferential policies.


"In view of the closure of the store, we have contacted a video website for you to teach online free of charge." Recently, the Jimo clothing market management group in the business group issued a notice, hoping that through a series of live broadcast courses and special guests' wonderful sharing, to help businesses in this special period quickly grasp the video, live with goods skills.


As a commercial city of Jimo, the market is well-developed. Since the outbreak of the new crown pneumonia, small and medium-sized enterprises, especially the physical stores, are facing a test. The district government and the international trade city have issued policies to help businesses overcome difficulties, while businesses are actively helping themselves, making use of the epidemic time at home, making plans, finding new sales channels, and seeking breakthroughs.


Planning for interactive development with local enterprises


Gong Zhaogang, Secretary of the Party branch of the cloth market, has been working on the surface accessories market for nearly thirty years. He knows that the color and specifications of the accessories are not easy to display on the Internet, so the sales are mainly offline and online. But after the outbreak, it has great impact on its business with its peers.


"I was too busy to study. At present, there is no way to open up this situation, nor can we get out of it. It gives us a lot of time to calm down and plan for future development. Gong Zhaogang said that the company he runs is learning e-commerce. After a series of tests, we will finally focus on the live broadcast of e-commerce. "We have chosen the live broadcast of Tencent, we can carry goods and sell products in WeChat, small programs, etc., and pull the traffic into the WeChat group to revitalize WeChat users."


To solve the problem of sales, we must work hard together. "Now there are some areas in China that make accessories for garment display." Gong Zhaogang believes that Jimo has many children's clothing and women's clothing manufacturers. Most of the merchants will come in from Guangzhou. At present, some factories may face the shortage of raw materials. He hopes that the cloth market can help the local manufacturers to provide quality, cheap and high-quality surface accessories with the advantage of platform. At the same time, the cloth Market merchants establish links with local enterprises and use the finished products produced by enterprises as the online template display, thus forming a virtuous cycle pattern of interactive development.


Online marketing improves product exposure


"After the lifting of home measures, there may be a burst of consumption, but for safety reasons, the public will be relatively less crowded in the market for a period of time. Therefore, the volume of passenger flow in the physical store is bound to be affected. Instead, people may shop through the Internet... " Pan Haopeng, general manager of the three party seven party, has held four days of video conferences, analyzing the possible trend of human traffic after the operation, so as to make an early response.


Seeking breakthroughs is not the same as blindly following the trend. It is important to find a way that is suitable for the development of enterprises. "We had done Taobao before, but we took the interests of the offline industry into consideration. This time we have studied and discussed again, and still do not think Taobao can operate well, and finally chose WeChat as the main factor. Pan Haopeng said that the company has accumulated some customers in WeChat. After the outbreak, the company began to pay attention to online sales and development.


Webcast helps inventory digestion


"In previous years, workers often can't get back and slow delivery." Years ago, Jiang Shujuan, general manager of Qingdao Lai Di Cheng Garments Co., Ltd., made a lot of money in spring and summer.


At the beginning of four, seeing the development of the epidemic, she was keenly aware that the market would be affected. This woman who started in the Taobao field in 2010 is now cooperating with vip.com, Tmall, jitter, and fast hands, and has accumulated valuable experience. On the one hand, she immediately contacted all the live platforms and e-commerce cooperation platforms, and on the one hand, she informed the customers of marketing.


In the meantime, she made a video of shaking, feeling a little bit of fire, and immediately opened a live broadcast. More than 100 WeChat customers plus her, many of whom wanted to join the big agent.


Since the beginning of January eight, she has arranged for the sales director to start classes in WeChat group at ten o'clock every day, leading micro dealers and salesmen to learn how to conduct online sales and maintain customers.


Under the epidemic situation, enterprises are slow to return to work, Jiang Shujuan promotes timely, and inventory products become "fragrant pastry". After more than ten days' efforts, inventory has been digested and many new customers have been harvested.


Even so, Jiang Shujuan did not dare to relax. "Planning for the whole year is disrupted and needs to be done again, sometimes at half past one in the evening."


"Difficulties must exist and influence is inevitable, but we can not just lie at home and wait for government assistance. We must have the ability to respond at any time." In Jiang Shujuan's view, this is an era of Internet and an era of continuous learning. Unexpected events are both challenges and opportunities.