Online Sales Force Anta Sports Ushered In A New Growth Point

Reemployment is now the most important topic, and the resumption of work means the gradual recovery of the enterprise economy. Anta sports said it will resume its business in the light of the development trend of the epidemic situation and the policies of various local governments. By the end of February 14th, about 40% of Anta sports brands in mainland China had resumed business.

Anta sports is a famous sporting goods company in China. It focuses on providing professional sports products with high cost performance for the vast majority of ordinary consumers. According to effective data, the electricity business of Anta group has exceeded its target in January, and sales in February are expected to reach expectations.

Anta Sports Group senior leaders through the retail support and commodity department actively guide regional distributors to expand sales, on the one hand is online sales, drainage and marketing guidelines, on the other hand is group technical staff 24 hours online, ready to provide corresponding technical support. The survey found that through the online WeChat mall has achieved good sales results.

All kinds of platforms and channels have played a positive role in replenish online consumption, drain line consumption and open up new customers during the epidemic period, which has attracted the attention of the company. For example, micro mall, vip.com, and many other emerging channels, these platforms and channels will become a new growth point of Anta sports. In the future, with the increase of resources input and deeper cooperation, it is expected to become an important potential consumer channel.

As early as in 2005, Anta established the first national technology center of the Chinese sporting goods industry, which was recognized by the state, and collected tens of thousands of Chinese foot data from all over the country in order to make a pair of sports shoes suitable for Chinese people. It can be said that Anta sports has built up a deep barrier in many aspects such as product creation, brand power, supply chain integration, channel control and so on, and has abundant cash flow and capital reserves.

Under the impact of the black swan event, the whole sports industry is in the face of impact, and the industry is speeding up shuffling. It is predicted that companies with comprehensive capabilities will be more likely to stand out. Anta sports, which has been precipitated for many years, has a higher ability to resist risks. Under the impact of this black swan event, it is more likely to benefit from intensified industry consolidation, and constantly evolving capabilities and accelerating the upgrading of share.

Compared with the impact of SARS epidemic in 2003, 2020 new coronavirus outbreaks were more widespread. Compared with 2003, the proportion of the third industries in China is larger, and the overall economy is more obviously affected by the epidemic. The impact of the retail industry on the epidemic will ultimately depend on the progress of the epidemic. The faster the epidemic control, the smaller the negative impact. The slower the time of epidemic control, the greater the negative impact.