Online Or Offline Combination Of The Epidemic Will Promote The Two Line Integration Of Enterprises

The emergence of a new coronavirus not only has an impact on people's lives, but also has a varying degree of impact on retail, tourism, catering and other retail industries. As the retail sales are not optimistic, how can we make a way out?

In fact, the emergence of the epidemic caused many industries to suffer heavy losses, and many enterprises realized that their enterprises were lack of crisis awareness.

There are many enterprises that cannot be launched under the line. Line business has been launched. Hundreds of retailers are facing crisis in the epidemic. Instead of sitting here waiting for death, they struggle to find new ways. They need help from others, but also to save themselves and speed up the transformation of Internet development. Both tests and production exist at the same time. Those retailers who are actively saving themselves may be able to turn crises into opportunities and regenerate growth engines.

As the offline store business is constantly being affected, it is very important to meet the needs of consumers. During the epidemic, through online ordering, and then offline distribution mode has gradually become the main way of consumption, consumers do not need to go out, but also can buy what they need.

For many businessmen who shout slogans, the strategy of double line integration can finally be truly promoted. We can find a reliable platform to meet the diversified needs of users and transform the marketing mode that integrates online and offline.

Suning's smart retailing strategy has enabled Suning to combine all channels and scenes in department stores. There are department stores on suning.com's online platform, and there are Suning Plaza and Suning department store in the offline terminal. It can give merchants the dual advantages of online and offline, which can promote the transformation of department stores from traditional retail mode to O2O mode, and realize the supply chain transformation through digitalization and experience of these two aspects.

In February 6th, Suning invited the offline department stores to enter the suning.com online platform. In a short span of seven days, Suning attracted more than thirty thousand department stores to enter, including 2800 brands such as fiel, Chiba and so on.

Due to the outbreak of the disease, the offline merchants have rushed to the Internet, stationed on the online platform, and used this way to tide over the current difficulties.