Hermes Said: China'S Stores Are Gradually Resuming Business, And The Italy Plant Is Still Operating As Usual.
On Wednesday, French luxury brand Herm s said that business activities in China have gradually returned to normal. Since the outbreak of the new crown virus, Hermes has been forced to close 11 stores in China, and 7 of them have resumed operations.
Axel Dumas, chief executive of Hermes, said that although some stores have opened, the flow of Chinese stores is still affected by the epidemic, and the current panic is spreading outside Asia.
Hermes and other luxury brands are facing the sales predicament brought by the outbreak. On the one hand, they have to temporarily close stores in China's second largest economies and shelve advertising campaigns. On the other hand, the number of Chinese tourists traveling abroad is greatly reduced, and sales of overseas stores are also affected.
Dumas told Reuters: "ten days ago, our store was still closed, but now it has been reopened. We can see that China's economy is likely to gradually return to normal. But he said the current assessment of the impact of the epidemic is still too early.
About the potential impact of the epidemic on China's retail industry, what is the impact of the epidemic on China's retail industry? The reporter summed up the findings of 15 professional bodies.
At present, Italy is the most common case of coronavirus infection in Europe, but Hermes's factory in Italy is not closed at present. Dumas said that 80% of Hermes's capacity is located in France, so the supply chain of the company has not been seriously affected.
In order to fight the outbreak of the new crown virus pneumonia, many clothing, cosmetic and luxury brands groups and fashion retailers all took action to donate money and donations. Hermes also established the Hermes White Angel Guardian plan through the Chinese Song Qingling foundation and donated RMB 5 million yuan to the foundation.
In February 26th, Hermes released key financial data for the 2019 fiscal year ending in December 31st.
Sales reached 6 billion 883 million euros, an increase of 15% over the same period, and an increase of 12% over the fixed exchange rate, of which fourth quarter sales were 1 billion 871 million euros, an increase of 13% over the same period last year, and the growth rate slowed down.
Operating profit of 2 billion 440 million euros, an increase of 13% over the same period last year
Net profit of 1 billion 528 million euros, an increase of 9% over the same period last year
Hermes has achieved growth in various markets in fiscal 2019, as follows:
Sales in Asia outside Japan increased by 18% over the same period last year. Although the chaos in Hongkong has had some impact on sales, the overall performance of the Greater China region is still excellent. In October, the official website electric business launched in Malaysia and Singapore also played a role in promoting sales.
Japanese market sales increased by 8% over the same period. In June, the official website hermes.jp launched in Japan performed well.
Sales in the Americas increased by 12% over the same period last year.
Sales in Europe outside France increased by 8% over the same period last year, especially in the UK and Italy.
Although the French market was affected by protests, sales increased by 8%.
The performance of Hermes in fiscal year 2019 is as follows:
Sales of leather goods and harnesses increased by 11% over the same period last year.
Sales of garment and accessories sectors increased by 17% over the same period, and sales of footwear were particularly outstanding.
Sales of silk and fabrics increased by 7.5% over the same period last year.
Sales of perfume increased by 4% over the same period last year.
Sales in the watch Department increased by 12% over the same period last year, and the new watch series Galop D "Herm s" reacted well.
Sales in other sectors increased by 20% over the same period last year.
Source: Gorgeous writer: Shu Lingli
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