Sample Of Property War: "Hard Core" Ecosystem Of Greentown Service

The epidemic highlights the importance of the service ecosystem of property companies.

On February 5th -6, due to the escalation of prevention and control in Hangzhou, all enterprises in operation were required to stop working, and the production could be resumed after approval. The Hangzhou based property company has also been suspended for two days. But in these two days, the Greentown service and the relevant government departments urgently coordinated, taking into account the needs of the daily life of the owners of the green city, the government finally identified the green city's fresh platform as a key business for the livelihood of the people in Zhejiang province. 48 hours later, the green city fresh platform was resumed online after the approval was approved.

At present, the Greentown service can provide indirect distribution services to 100 parks and 74 thousand families in Hangzhou through the fresh platform. Liu Lingling, executive general manager of Greentown Service & Park Group, told the twenty-first Century economic report that from the client's point of view, the biggest feeling during the epidemic was that it was very important for the property company to provide fresh retail services.

Strong ability to resist risks benefits from the early layout planning of the Greentown service. Starting from the idea of "living in a house, opening the door and facing everyone", the green city service has formed eight ecosphere including health care, education, home service, community retail service, community asset operation, intelligent technology, cultural creativity and strategic investment. Among them, three major business sectors, including health, education and community retail service, are paying tribute to the epidemic. Offer the most.

Epidemic prevention by "service"

In 2020, Wuhan became the center of global storm.

The sudden outbreak pushed the property to the forefront of the war epidemic.

As a property company, the green city service is well versed in "service oriented". During the epidemic period, the green city pension service platform Chun Ling Hui started the closed management for the first time, so far it has been 41 days. 28 employees in Lvcheng are staying at the park, including nursing, cleaning, social workers and catering. The early morning Wonderland service has produced and pushed over 3000 classes in the air classroom and micro class. In order to provide fresh food to the community, the community retailing blue song supply chain company has been providing 7 * 24 hours of uninterrupted service since January 29th. The total production and sorting products are 758 SKU, a total of 174221 single products, covering 7 categories: vegetables, fruits, Cereals, oils, frozen products, poultry, dry goods and daily use. As of March 4th, a total of 320 vehicles were issued, 2326 in the distribution area and enterprises and institutions, and the mileage reached 36500km.

Liu Lingling pointed out that in 2007, Greentown services set a strategy for a happy life service provider. One of the principles of "home service" is to keep the house, open the door and face everyone. In this business development process, the most important concern of Greentown service is "one old, one less". 2014. In 2015, the location of "happy life service provider" in green city was gradually formed, and the product system was gradually improved. "The original idea is to do well in service quality, based on differentiated services through supporting services."

Greentown services in 2016 the first year to achieve a breakthrough in the management scale of 100 million square meters, an increase of 27.1% in the management area. After the listing, Greentown services grew at a rate of more than 27%, and the average growth rate of the projects increased by about 10 percentage points compared with that before the listing. In 2013 -2017, the scale of green city services continued to grow rapidly, and the growth rate increased year by year under the premise that the area continued to grow. The compound growth rate reached 26.4%. As of the first half of 2019, the company has an area of 184 million square meters.

Green city services an investor analysis of the twenty-first Century economic report pointed out that in the traditional property management business, the green city services are earlier and more high-tech products, and its short-term investment will bring long-term long-term cost reduction and efficiency. Pension and education are the rigid demand of the Greentown service area residents. The property companies are the best entry to connect these resources. Greentown property has made a lot of layout through acquisitions, and also promoted its value-added services industry leading. The Greentown service projects are mainly concentrated in high level cities, especially in the Yangtze River Delta region. The project density has laid a good foundation for the development of value-added services in the park. At the same time, the company is leading in business innovation, and many new businesses are developing.

Team is the core competitiveness.

Liu Lingling disclosed that the biggest problem facing the development of the Greentown service in the past is the problem of personnel control and team quality. With the upgrading and perfection of the business sector, the difference between the original staff and their ideas is quite large. Later, group management has dug people from other industries. After more than 3 years of running in, the team is in a state of climbing and has a large customer resource.

Facing the epidemic, the team has become the core competitiveness of the green city service upgrading. On the first day of the new year, green orange is officially prepared to resume online. Orders demand has been in a blowout state, increasing by 200-300% per day. According to Greentown service, an employee reflects that every day, from 10 o'clock in the evening, the products are sorted out, and the goods are sorted to each area and shelf. "Tens of thousands of fresh products are coming and going from the sorting workshop to the shelves. WeChat shows that we have to go to more than three thousand and four thousand steps every night, almost 20 kilometers."

The Greentown service immediately called on all employees in Hangzhou, regardless of their jobs and positions, including all the senior executives who could go to the posts, to join in the first line sorting and distribution. In this way, a temporary vanguard with less than 20 people gathered together to carry out the sorting work of the entire supply chain. From 10 o'clock to second o'clock in the morning, 10 o'clock in the morning, it lasted several nights. After the support from the brothers of the Greentown Park Group, and the staff sharing inside the group, the staff tension was relieved slightly.

It is worth noting that the PE level of traditional property listed companies is generally about ten times, while the Greentown service is up to 40 times. The biggest core competitiveness is the commercial and supply sectors. Greentown service quality quality and brand makes it possible to raise the price of property management fees (about 40% of the contracts that were renewed in the first half of 2018 -2019) have successfully increased property management fees, with an average increase of more than 25%, thereby supporting long-term and sustainable growth in revenues and profits.

Greentown service stakeholders told the twenty-first Century economic report that along with the progress of the epidemic, Greentown service began to export service capabilities to the outside world, and launched a shared spring plan with the local media, Alibaba and hungry, to help enterprises start up, and help some small and micro enterprises share the resources and channels of the Greentown service to survive the crisis. For instance, the service measures such as disinfection, killing, deep cleaning, fresh distribution, and epidemic prevention materials procurement are provided for the resumption enterprises in the park.

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