Her Anchor Sold A Backlog Of About 300 Thousand Yuan In Spring Clothes And Finally Got Cash To Pay Employees.

In the early March, the "first street of Chinese clothing" - the Sijiqing clothing market (hereinafter referred to as Sijiqing), resumed business. In the past more than 10 days, the biggest clothing market in Hangzhou is not very popular. Many stall owners in the market have started the live broadcast business.

　 Market stall clerk turned into anchor.

On the morning of working day, there are not many people in Sijiqing's new central Zhou women's wear city. Before entering the market, take your temperature, show your Hangzhou health code and brush your ID card.

At 10 o'clock in the morning, the owners of the stalls on the first floor are standing at the door of their shop, shouting to the wholesalers who are carrying black plastic bags and pushing pusher.

Some women's wear shops on the two floor, which should have been dressed up quickly for customers coming to the store, are now changing their hosts to move their stage to mobile phones. "Pear shaped babies, choose this A skirt." In front of the busy anchor, there are two sets of mobile phones on the black shelf for live broadcasting.

"A live broadcast, a live broadcast of Taobao." The owner of the shop said that because of the epidemic situation, the wholesale visitors from other provinces were inconvenient. After opening in Sijiqing, many of the market's owners were training their own shop assistants to sell clothes on the live platform.

　 What's the difference between selling clothes online and offline?

In a commercial building on the 4 floor, the original women's clothing building near the new central Zhou women's clothing city, the female anchor in front of the filling lamp is showing a set of navel black small suit on the cell phone lens. The boss wears a mask and is holding a cell phone to shoot the video on the anchor.

The merchant's boss is Lin Yusheng, who is in Sijiqing doing the clothing business. The store of Italian original women's wear building mainly sells all kinds of color jumper.

Originally, when the Lantern Festival was over this year, Lin Yu Sheng and the shop assistants would pack more than 240 items and thousands of sweater in the shop to the 7 cooperative merchants of Han Guodong gate. "Because South Korea is also in the epidemic period, and the goods can not be released recently, I want to sell some of the clothes sold in stock by way of live broadcast."

Before returning to work in Sijiqing in March 1st, Lin Yu Sheng found his 6 shop assistants and asked them if they did not have live experience. If they wanted to be a host, they would sell clothes in the studio. "I am also a live horse doctor. I can not find a professional anchor temporarily, so I can only let my staff try it out."

Anhui girl Xiao eleven, who came to Sijiqing last year and went to Lin Yu Sheng store as a salesperson, took the initiative to announce the first time. On the 5 day of live broadcast, Xiao eleven has already had more than 350 fans on Taobao's live broadcast. Although it can't compare with the big anchor on the platform, it is familiar with the fabric, the workmanship and the buyer's heart of the clothes, because of being a salesman in Sijiqing and practicing for more than a year. Therefore, these days, she watched nearly 1000 people in every live broadcast. In just 5 days, more than half of the stock has been sold by the live broadcast.

"I used to be a salesperson online, and my customers were mainly wholesale shoppers. Speaking of the different content of work after the change of identity, Xiao eleven obviously had a lot of experience. "When dealing with wholesalers, they should seize the mindset that they want to make money." When I introduce clothes to them, I will guide them in the direction of good clothes and money making.

Now, the customers on the Internet are basically the only ones who will only buy one or two or two or three clothes. When they live, Xiao eleven will tell their fans how to match their clothes in the form of chat. "Many fans will leave messages, their skin color is yellow, and their stature is not good enough. When I reply, I will advise them which clothes to link on the live room. It's more suitable for them to wear. "

In addition, taking into account the online fans can not feel the quality of clothing, in the live broadcast, in addition to trying clothes to let fans see the effect, Xiao eleven will also focus on the fabric and material.

On the two days, as the live broadcast became better, Xiao eleven took the initiative to extend the time of his live broadcast. It will be broadcast on time every morning at 9:30 and broadcast at 3:30 pm. 6 hours of live broadcast, Xiao eleven often forgot to drink water and eat. "After the broadcast, we can not relax. We must go back to the live broadcast of other big anchor. Learn their recommended speech and activity planning methods.

In recent days, Xiao eleven, who has been successful in stealing from other anchors, has also planned his own live broadcast activities. Every day, the last 198 hours of live broadcast, the activity of "buying $3 for three yuan" is always let the fans who watch the live broadcast can't help but speed up "spike".

Xiao eleven said that after 5 days of live broadcast, she became more and more confident: "try hard to seize the opportunity to become the next Wei Ya."

　　 After the more than 10 live broadcast, money was finally paid to the employees.

Xiao eleven said that after the opening of Sijiqing, she learned that many shop assistants began to transition to anchor. Last Saturday, Taobao's live broadcast opened a special anchor in Sijiqing. "I heard that there were at least fifty new anchors on that day." Lin Yusheng said.

Now, the live broadcasting platform represented by Taobao live and live broadcast is not only chosen by Lin Yusheng merchants like Sijiqing. Many clothing brands have also been stationed in live broadcasting rooms to digest current spring stock through online channels.

"From February 25th to now, we have worked with 7 anchors and made more than 10 live broadcaster." Jiali is the head of a local women's clothing brand in Hangzhou. The core audience of the brand is the 35-40 year old woman in the workplace.

Because of the epidemic situation, many more than 10 shopping malls in the country, many of which are not yet open, are seeing the cash flow of the company due to the unsalable inventory of the spring stock.

The more than 10 live broadcast, the best one, the anchor sold about 300 thousand yuan backlog of spring clothes. "More than half a month's live broadcaster, except for the Commission of the anchor, and the loss of returns, the brand made up five million and six million." Jia Li said that these days, she finally had cash to pay wages to employees, "cash flow, buy a quarter of fabric money also has."

Jali found that these days, the "Buddha Department" shop assistant who had done nothing at home was also active in opening the live broadcast of the sound and selling the spring clothes to the old customers. It made her feel very happy: "although there were several orders, it was also a great encouragement to shop assistants who had been idle for a long time."