Online Breaking The "Tmall 3. 8 Queen'S Day" Cage Sold 100 Million

The clothing industry is in trouble because of the impact of the new crown epidemic. After the outbreak of the epidemic, Skech, a sports leisure brand, closed more than 70% of the shops. The shops that closed shop also greatly shortened the business hours, and the business was poor due to reduced traffic volume. But the good news is that with the proper prevention and control of the epidemic, 75% of Cage's stores have been reopened.

During the epidemic, more and more brands are putting their eyes on the Internet to find ways to break the situation. Skech also speeds up his online layout and expands the whole channel retail mode.

According to Cage, the brand develops online business by speeding up on-line smart retailing tools, expanding all channel retail mode, social marketing and video teaching.

At the same time, the brand is also actively expanding the full channel retail mode, including Tmall, Jingdong, official website mall, WeChat circle of friends, etc., to increase cooperation and promotion efforts with the major e-commerce platforms, through the recent hot online live mode of drainage, so as to touch the home consumers.

In the just concluded "Tmall 3. 8 Queen's Day", Cage has made brilliant achievements in his activities through the diversified cooperation with Tmall. It is reported that Skech sold more than 114 million yuan in the event, an increase of 58% over the same period in 2019. Skech, the four official flagship store opened in Tmall, performed well in the industry rankings, including women's shoes, men's shoes and children's shoes ranked second, and sports shoes ranked fourth.

Tmall's 3. 8 Queen's day as the first large-scale e-commerce promotion activity after the outbreak, naturally attracted the attention of the public. Many brands hope to achieve this reversal through this activity.

For this event, Skech not only participates in the platform Star program, but also collaborates with the platform's recommended stars. And by customizing the 38 theme gift boxes to enhance the festival's main product value sense and attract the public's attention, through the star live broadcast of the cooperation with the global good things recommendation officer Vic and Shirley, it detonated the good things; at the same time, create 38 exclusive live rooms, enhance interaction with consumers, and create personalized shopping experience for them. Under careful preparation, Cage was able to win the first battle of the 2020 spring.

In this regard, Cage, chief executive of China, South Korea and Southeast Asia, Mr. Chen Weili, is very optimistic about the prospect of brand intelligence retail strategy: "electricity supplier has become a very important sales channel for shoes and clothing enterprises. The impact of the epidemic is an accelerator for enterprises, speeding up the structural optimization and layout expansion of industrial online channels, and promoting the new retail layout and related business transformation. We will also provide more diversified content to communicate with Chinese consumers online, and help consumers to meet the needs of online shopping in a more human and intelligent way. "

In the future, Cage will continue to enrich the product categories, actively convey the concept of healthy life to consumers, and increase investment and layout in smart retailing and social media marketing, so as to create immersive shopping experience and service experience for consumers.