With the development of global economy and the huge change of demand structure, the fashion industry with the characteristics of creative innovation and individual consumption has become the "new engine" and "vane" of leading the city's economic development and shaping the brand of the city. The culture led fashion industry has become one of the new positioning of China's textile industry. Textile and clothing is the carrier of culture and expression of fashion. The fashion industry of textile industry is the successful experience of the world's major fashion capital and the inevitable trend of the development of high quality industry. As one of the five major industries in Keqiao district during the "13th Five-Year" period, Keqiao's fashion and creative industry not only follows the universal pattern of the global fashion industry development, but also embodies the unique characteristics of regional innovation. It has become a strong support for China's textile industry based on the world. Long hair international fashion center Uphold the industrial service tenet of "creative source engine, cohesive fashion collection", relying on the advantages of the frontier industry in the Yangtze River Delta, we are committed to creating a closed loop ecosystem with fast and reverse core as the core. We will inject new vitality into the development of Keqiao's fashion and creative industry with creativity, fashion and design. Faced with the tortuous opening of 2020, the national textile industry has been more or less hit by the delayed resumption of production and the global spread of the epidemic. Long hair international fashion center is actively responsible for social responsibility. It helps Keqiao enterprises to change their "epidemic" in a multi pronged way. Cai Man, executive deputy general manager of International Fashion Center It said that long hair International hopes to build a fashion and creative service platform to promote the sharing of industrial resources, integration and development, and common innovation, so as to promote the role of multiple roles in the ecological circle of the wonderful chemical industry, and give full play to the superposition effect, polymerization effect and multiplier effect. Cultural guidance
Building a closed loop ecosystem of fashion
2020 is the end of the 13th Five-Year plan. Keqiao's fashion and creative industry is based on a good textile industry and has made remarkable achievements. The long hair international fashion center is actively promoting the integration of cultural industry, creative design and textile industry. It will join hands in the platform and enterprises to build the new Keqiao fashion landmark, and strive to become the creative engine of Keqiao textile industry transformation and upgrading, and build a fashion closed loop ecosystem. Chang FA international fashion center covers an area of 10000 square meters, with a building area of nearly 40000 square meters. From top to bottom, it is the 4 levels of empowerment layer, designer layer, fabric garment display layer and collection display layer. Since its entry into Keqiao, long hair international has introduced the entity space under the line of long hair international. Designer studio, ODM manufacturer, fabric supplier, home and abroad brand front office procurement office The upstream and downstream enterprises of the textile and garment industry will build a perfect supply chain integration that can be achieved in the physical space. It will provide a complete back-end ecological closed-loop system for Shaoxing Keqiao's traditional professional fabric market, and provide an effective bridge for Keqiao's high-quality fabric suppliers and many second tier brands. Cai Man said, Keqiao textile is in a critical period of transformation and upgrading. The long hair international building energy level helps Keqiao textile enterprises to enhance their ability in raw material channel supply, production schedule digitization, and channel terminal integration. 。 In addition, under the guidance of the China Spinning Association circulation branch, the CFU creative fashion alliance, founded by the international fashion center of long hair, set up production and research institutes to give full play to the characteristics of the alliance members and high-quality industry resources, and promote the win-win cooperation between the upstream and downstream industries of the textile and garment industry chain. Together with Keqiao textile and apparel practitioners, the alliance will form a voice in the industry and convey the future of the industry. The development of Keqiao views shows the flourishing transformation of Keqiao textile fashion. In 2019, based on the advantages of Keqiao culture and textile industry, Chang FA International launched a series of targeted activities to integrate the upstream and downstream resources of the industrial chain, actively introduce new service models, and guide the innovative thinking of Keqiao fabric enterprises, Shun Yingxin's situation, shape the characteristics of fabric features, and let fashion creativity take root in Keqiao. Cai Man told reporters. In the year of 2019, there were 21 large scale special events in the textile industry, including 45 trend forums, industry seminars and expert lectures, 8 CFU creative fashion alliance activities, 26 business activities, 8 supply chain procurement meetings, and the successful completion of the contract, amounting to nearly 17 million yuan. Garment factories, designers, ODM dealers, and scientific research institutes in schools. And so on, fully demonstrate the great value of the high quality development of the fashion creative energy industry. "Through the global collection of core layer, the foundation of fabric and fast reverse industry, the industrial support and the international integration of long hair resources, the Internet + industry is extended. The global demand for" magnetic attraction "is triggered by the global gathering, forming the international circulation circle of Keqiao's long hair, the internal circulation as the source power, the outer ecology as the expansion space, and the circular economy, which is the fashion ecosystem we want to build. Tong. " Cai Man said, Making the textile industry a cultural leading fashion industry is the orientation of China's textile industry, and is also the original intention and goal of the international development. Innovation driven
Explore new forms of anti epidemic development
At present, grasping the epidemic prevention and control at the same time and promoting the steady and healthy development of the economy and society is a major test for the whole country. In the face of the epidemic, long hair international sees opportunities and hopes in the crisis, opens up a new path, innovating with courage, inject new kinetic energy into science and technology, relies on big data, cloud platforms and other new formats to transform operational mode and service mode, transforming the crisis into a driving force to help Keqiao and other industrial clusters of the whole country to change and boost confidence. According to Cai Man, Beginning in the early February, long hair international transferred its original offline activities to online, and co operated with the 25 fashion industry bases to engage in "fashion war epidemic" public welfare activities. 。 At the same time, under the guidance of relevant departments such as the Propaganda Department of the Keqiao District Committee, Long hair international joint 62 fashion experts, launched a 3 month online live fashion course, now has more than 14000 service providers, the trend of disease trends and fashion industry development strategy as a tool to help Keqiao enterprises "epidemic" change. In addition, long hair international has reached a consensus on online public welfare courses and the global textile network to serve Keqiao enterprises better and wider. It helps to fight diseases and fuel the industry. ? When the epidemic situation is encountered, the Internet era is undoubtedly a heavy blow to the entity retailing that relies on offline channels. In the future post epidemic era, gradually changing consumption habits provide conditions for online consumption expansion, and today, with a focus on consumption experience, live goods will be a new outlet for the textile industry in the future. However, for most of the traditional fabric enterprises in Keqiao and even the whole country, there is neither professional field nor equipment support, but there is also lack of professional marketing training and operation guidance. In this regard, Long hair international Keqiao textile enterprises free open the red live broadcast of fashion network. With big responsibilities, big feelings, big pattern and big responsibilities, we will help some of the fabric enterprises in Keqiao to solve the pain and difficulties in transition, and help the industry to tide over difficulties and take off. It is understood that the long live international free open network live broadcast site includes boundaries. The 4 major trends are live broadcasting, design subscription center, inspiration trend center, global gathering center, Master Studio. And other regions, with distinct spatial characteristics and diverse styles, can maximize the demand for live broadcasting of different products. At present, there are more than ten enterprises and long hair international booking venues. Fenghuang has successfully completed many live broadcasting, and has stepped out of an important step in non-contact marketing. Cai Man said that as the extension of Keqiao textile industry downstream, long hair international relies on Keqiao's strong industrial resources advantages, will continue to fully tap the economic advantages of local businesses, through development Planning online marketing public lecture, building local brand and Internet red anchor interactive platform, hatching local "explosion" net red brand, and creating net red punch card. A series of measures will help enterprises resume work and resume production, and accelerate the formation of new advantages in industrial competition. Bear with young people
Compose a new chapter of contrarian layout
2020 is the year of building a well-off society in an all-round way and ending the "13th Five-Year" plan. It is also the decisive year for achieving the goal of the textile power program. It carries the target nodes of many historical tasks, connecting the infinite possibilities of the greater future journey. For long hair international, this year is equally extraordinary. At the end of 2019, Changfa international won the title of "Yangtze River Delta textile and garment industry innovation service platform" issued by China Textile Federation circulation branch. And renamed it from the long business center. Long hair international fashion center Drawing a good conclusion for the previous efforts, we will launch a new journey this year. "This renamed, carrying more expectations, we will take root in the Keqiao textile industry, in a more fashionable way to carry out a number of integration and display, in creating the Yangtze River Delta textile and garment industry innovation service platform at the same time, more fashionable bias. Today, China's textile industry occupies an important position in the world. Keqiao's textile industry is also moving out of the country and heading for the international market. "Long hair international" will actively integrate the resources of the industry and enhance its ability to integrate the international trend of the energy industry. Cai Man said. How big the dream is and how big the stage is. Despite the disappointing opening this year, long FA international is committed to writing brilliant results. Cai Man said, Next, Chang FA international will continue to base itself on Keqiao, do solid work and promote the implementation of various industrial services, vigorously promote the CFU creative fashion alliance, provide precise services to Keqiao's local textile and garment enterprises in the form of physical space, and build a perfect service system. At the same time, we try to make diversified attempts in business incubation. We will help the textile industry cultivate new growth poles by deepening the cultivation of characteristic formats, focusing on business mode innovation, product form innovation and industrial design innovation. At present, the investment floor of the four floor of the long hair international fashion center has been completed by 90%. The third floor is the designer's layer. The number of entries has exceeded 60%. This year, one or two floors have been opened for investment. The plan is completed by more than 70% by the end of the year. 。 In the past two years, the three or four floor designers and empowerment layers have achieved remarkable results in trend leading, resource integration, and industrial chain docking. The one or two floor in the future will also bring surprises to the industry. Cai Man introduced. The two floor, as an international advanced garment display center, will invite fabric companies with sustainable development, green regeneration and other advantages in fabric composition, so that the advanced fabrics at home and abroad will become agglomerate, allowing buyers to "see what they get," and transform them into clothes through the designer. The first floor of the future will become the original collection hall of the designer, which can realize the wholesale and retail of B+C. 。 The whole long hair international will be driven from the design side, through the integration of industrial chain resources and cross-border integration, truly achieve big data, design, intelligent manufacturing, exhibition, interaction and one-stop service. With the trend of fashion, we can demonstrate our cultural confidence and make the future possible with extraordinary strength. Standing at a brand-new starting point. The layout of Keqiao's textile industry is being restructured, with a piece of cloth speeding up the process from the world fabric distribution center to the global fashion source. From China to the world to the world to China, from the international trend to the leading fashion trend, this is the goal of China's textile industry, and also the expectation of Keqiao textile. And long hair international will join hands with Keqiao and other domestic textile industry clusters to shoulder the "accelerator" for the development of Keqiao and even the whole country's fashion and creative industries.
