How To Evaluate Online Shopping Experience? Tmall Worry Free Purchase Upgrade Five Standards

The gospel of online shopping difficulties is coming. In April 23rd, Tmall merchandise experience evaluation system "Tmall worry free shopping" certification new upgrade, through the quality of capabilities, customized service capabilities, logistics, after sales support capabilities, free door-to-door retreat and other five standards for Tmall to experience the seal of goods. That is to say, online shopping does not need to look at monthly sales volume and do not need to read reviews. Identifying Tmall's worry free purchase labels is equivalent to covering all kinds of online shopping experience.

The gospel of online shopping difficulties is coming. In April 23rd, Tmall merchandise experience evaluation system "Tmall worry free shopping" certification new upgrade, through the quality of capabilities, customized service capabilities, logistics, after sales support capabilities, free door-to-door retreat and other five standards for Tmall to experience the seal of goods. That is to say, online shopping does not need to look at monthly sales volume and do not need to read reviews. Identifying Tmall's worry free purchase labels is equivalent to covering all kinds of online shopping experience.

"Being posted to the world without worry, the label will represent a good commodity on Tmall platform online shopping experience," Liu Yandi, director of Tmall service ecology development department, said that this Tmall worry free purchase certification upgrade was added to the "good quality goods" assessment. It will calculate the "good goods index" through the five data models, such as commodity brand strength, commodity evaluation, purchase heat, quality experience and punishment sampling inspection. According to the data of quality, praise, popularity, service ability and so on, we can judge "good brand goods" or "good reputation". At present, nearly a million Tmall products have been identified as good brands and good word of mouth products.

Through this upgrade, Tmall highlights the quality of products invisible and its popularity in similar products, becoming the basis for consumers to buy before, which is one of the advantages that big data can bring to the electronic business platform. Tmall worry free shopping, the good cargo data model has been verified for several months, will continue to encourage businesses to focus more on quality details.

In addition, in terms of customized services, Tmall worry free shopping will be screened according to the different service users' most concerned service guarantee items, such as milk powder category, check the quality assurance ability of "authentic traceability", jewellery gold assessment "one thing, one certificate" authentic verification ability; beauty evaluation "allergy package" after-sales support capability; home building materials assessment and delivery service capabilities. And so on.

"For example, consumers buy Tmall milk products with no worry to buy certified products. They only need to scan the two-dimensional code on the packaging, so that they can easily trace back to the source, check the production sites and transportation links of the milk powder, so that they can buy more comfortably," Tmall introduced. At present, Tmall has no worries to purchase more than 40 customized services for all kinds of commodities, so as to solve the pain problem of different products users online shopping.

In terms of logistics, Tmall's worry free purchase added "day shipment" assessment, mainly for clothing category. The contract commitment of the company that "delivery on the day", "expected arrival time", or Tmall direct delivery (up to the next day) will enhance the value of logistics items. Similarly, the "free door-to-door retreat" is still a necessary option for Tmall's no worry shopping certification products, combined with rookie wrap, Tmall free worry shopping free retreat can cover 300 cities nationwide.

"Tmall worry free purchase five standard certification covers the various services such as pre sale purchase, sale in service, after-sales service and other links, and has created a quality online shopping scenario. We call it" Tmall intelligent products, Tmall certification, "said Liu Yandi, director of Tmall service ecology development department. In the future, Tmall worry free shopping will make the product experience more sophisticated and intuitive. Exemplary students are highlighted as the direction of online shopping in the field of e-commerce, and at the same time establish a benign ecosystem between consumers, businesses and platforms.