Deep Demand Potential Textile Rio Tinto Growth Space

The sudden outbreak of new crown pneumonia has affected textile enterprises, but the danger of the epidemic lies in the development of the industry. When foreign trade demand is hindered, textile enterprises actively turn to domestic sales; when the offline channels are hindered, textile enterprises actively explore cloud models. Under the epidemic situation, it is more important for the textile industry to foster new growth points and grasp the initiative of development. The industry should explore new incremental space, increase user stickiness, and hedge the impact of the epidemic.

Targeting consumption trends

The new crown pneumonia epidemic promotes the diversification and multi-level of consumer structure, consumption demand and consumption mode, and the consumption trend also shows the characteristics of rich consumption subjects, fine consumption contents, consumption habits classification and consumption channels integration. Textile enterprises should seize the new consumption trend, dig deep market demand and reintegrate resources.

China's consumer groups are constantly subdividing, and the original division standards such as age, gender, income level are constantly refining, and mainstream consumer groups are changing. From the age perspective, the young Z generation growing up after 95 and after 00 has gradually become a new force in the consumer market. From the regional perspective, the three or four line will sink and the new generation will become a new engine of growth. The silver haired generation, the millennial generation, the post-80s generation and the new wave of infants and young children brought by them are also important consumers.

The constantly segmented consumer groups drive the demand side to become more individualized, diversified and niche. Cultural consumption, healthy consumption, customized consumption, emotional consumption, credit consumption, self consumption and information consumption have emerged. For textile enterprises, we should constantly enhance the recognition of local brands, create national textile brands and local designer brands, and expand the new consumer market. In addition, textile companies should aim at target consumers to provide personalized and differentiated consumption experience for brand collection shops, factory outlets, niche boutiques, living houses, IP creative museums, import galleries, and superior products collection stores.

During the epidemic, the boundaries between online channels and physical channels are constantly blurred, and the offline professional channels such as textile specialized markets, department stores and street entities shops are actively creating a new mode of online consumption and offline experience. Suning, Jingdong, vip.com and other online channel platforms turn to the operation and return of entity experience shops, which have attracted some new consumers. Textile enterprises should seize the new marketing methods based on the community form and the fans economy, such as content providers, community supermarkets, net live broadcast, brand sale, and mono shopping, so that consumers can achieve full channel purchase and layout new markets.

To transform and upgrade to develop

The specialized market and business operators of textile and clothing must actively adapt to the new challenges of consumption era and the new changes of consumption patterns. We should transform and upgrade, innovate and develop, reorganize production organization and circulation business models around the new needs of consumer groups, and realize the specialization, intelligence, precision and efficiency of supply chain channels.

The outbreak of the epidemic caused a direct impact on the channels of textile and garment specialized market entities, and forced the professional market to accelerate the layout of online channels. Since the opening of the "Pu" sweater market, Jin Rong's Textile City "Yun Shang Shang Shang Cheng", "saint's international fashion city" clothing Stewardship "," WeChat spike group "and Zhengzhou silver base square" silver Xiao Tao "have been launched. A number of online marketing services have been launched, including Yiwu International Small Commodity City, Changshu clothing city, Hangzhou Sijiqing market and so on. Broadcast marketing, and guide businesses to accelerate the layout of online channel sales.

The rise of new business demands higher requirements for the comprehensive operation and management capabilities of textile specialized markets. After the opening of Guangzhou International Textile City and Pu Yuan sweater market, the application of information technology has been intensified. The white horse clothing market in Guangzhou independently develops large data platform to realize real-time monitoring of the passenger flow in the field, and to control the number of people in the field through digitalized management of Internet technology, to realize the visual monitoring of the number of people staying at the scene, and to timely start the passenger flow control measures.

During the epidemic, more market and business enterprises recognized the importance and urgency of increasing smart applications and building smart stores. In particular, intelligent management systems such as e-commerce applications, intelligent logistics, intelligent parking, intelligent fire protection and so on should be constructed as soon as possible, so as to continuously enhance the ability of Intelligent Systems to respond to major safety incidents quickly.

In the post epidemic era, the textile and garment market needs to continue to make solid channels under intensive cultivation lines, speed up the online layout, build a full channel marketing system, deepen online and offline integration, truly build a new double line integration mode and new format of online sales and offline experience, achieve steady walking on the two legs, and establish a more intelligent and precise supply chain channel to accelerate the industry. Transformation and upgrading.

Improve internal skills and prevent risks

When the new crown epidemic hits, the strong professional market and business households will have stronger ability to resist risks and adjust their contingency capacity. With the intensification of market competition, the Matthew effect between markets and businesses may become more obvious. For the traditional professional market and small and medium-sized businesses, it is a topic that every market and merchant must seriously consider whether it is to strengthen their own platform construction, enhance the ability of value-added services, or join a larger cooperation platform and seek opportunities for cooperation and win-win development in cooperation. For the leading professional market and high quality business operators with good development base, speeding up the integration of resources, establishing cooperative alliances, constantly optimizing and expanding circulation channels, and further enhancing the industry's leading power and discourse power have become necessary measures in the post epidemic era.

Under the epidemic situation, the specialized market of textile and apparel has taken emergency measures with the help of local governments, such as reducing rent and accelerating online sales. After the outbreak, there will still be a process of recovery and stabilization in various professional markets.

The specialized market is a densely populated place. Some professional markets still have the problems of sanitation and sanitation, goods occupying roads, serious stacking of goods in shops, traffic flow, passenger flow, mixed freight traffic and fire safety hazards. With the advent of post epidemic era, consumers, purchasers, business operators and local government managers will set higher requirements for the safety management and environmental order of the professional market. Safety will remain the most important priority in the professional market, and safety management will be more stringent. The specialized market of textile and clothing, especially the specialized market of small and medium-sized cities, must speed up the upgrading of hardware, intensify the optimization of the operating environment, establish and improve the system standard of safety management, and effectively improve the level of safety management.

In the post epidemic era, the textile and garment market in all parts of the country must re-examine the original strategic layout, business structure, channel resources and factor inputs of the market, further speculations on the positioning, function, role and future development trend and trend of the professional market; and actively establish a closer and more precise supply chain linkage mechanism around the construction of intelligent business city and industrial big data center. We should focus on the platform economy as a link, deepen the cooperation between small and medium-sized enterprises, and jointly build a risk prevention system for the industrial chain.