This Clothing Online "Explosion", Last Month'S Turnover Increased By More Than 300%!

The early years of the epidemic disrupted many new marriage plans, and the domestic wedding industry also pressed the "pause button". Then, with the full resumption of marriage registration in the whole country, has the wedding dress rental market been revived?

Wedding dress industry resumed ? Suzhou wedding City Trading Volume slipped over 40%

The manager of a wedding dress shop in Shanghai told reporters that compared to January and February, the volume of consultation increased significantly in March, but most consumers were still on the sidelines. Orders increased in April. ?。

Xue Liying, director of the wedding dress shop in Shanghai ? : After the Spring Festival, the number of bookings this year has increased significantly over the same period, raising about 50%. The reason is that in the first half of this year, a large number of marriages were forced to be rescheduled and postponed to the second half of the year, which led to many new recruits in the second half of the year.

The wedding dress city of Huqiu in gsuu District of Suzhou flows 70% of the country's wedding dress trade and deals with more than 30 countries in the world. Since March 9th, 50 businesses have been reopening in batches, so far, More than 600 businesses in the wedding town have all gone back to work. 。

For the wedding city of Huqiu, the epidemic has made the peak season this year, since resuming in March. The volume of transactions decreased by 45% compared with the same period last year, and the traffic volume dropped by 50% over the same period last year. 。 This reporter has learned that most of the clients in Huqiu wedding dress are wedding dresses and photo studios, mainly wholesale. Many businessmen told reporters that the current sales volume returned to only three or four of the same period last year, with most orders coming from the end of last year. The peak period of the first half of this year has basically been missed. 。

Xu Chuanhai, chairman of the wedding dress of Huqiu wedding dress in Suzhou, Jiangsu ? : In previous years, buyers will take a lot of bags and basically take bulk as their main products. Now the buyers are selected, maybe in the one hundred paragraph, only three, five, will be a lot.

Jiangsu Suzhou Huqiu wedding town flashback Chinese dress founder Zong Feng ? : There are more than 200 people in our company. At least every month we have to ensure that we pay wages and the purchase of flour and clothing. In the past, we may use monthly knots, or even half a year or a year, but now they are different. Now we all need to show gold.

Wedding dress buyer: In the past year, we may purchase more than ten to two hundred thousand yuan at a time. This time it will be much less, from yesterday to about fifty thousand or sixty thousand yuan today.

Reporters learned that not only the wedding dress wholesale market was affected, but also the number of newcomers who took the wedding photo was reduced. The wedding base in Huqiu has more than 500 shooting scenes. In the peak season, one hundred or two hundred new couples were photographed every day, and now there are only dozens of pairs per day.

Luo Hu, director of Jiangsu Suzhou wedding dress photography base operation director, Huqiu ? : This year, I think this industry. The peak season may not be so prosperous, but the off-season should not be so weak. 。 Because some new people just pushed the wedding date back, but it did not mean that it was canceled.

Tao Cheng, chairman of Jiangsu Suzhou Huqiu wedding Investment Co., Ltd. ? : From the retail point of view, the wedding banquet of the hotel can not be delayed. It inhibits the consumption of the wedding industry. From the wholesale side, a large number of movie houses have declined dramatically, which has also affected our purchase.

Wedding cloud orders greatly increased ? Manufacturers expand capacity to push new models

For the wedding dress industry, on the one hand is the sharp decline in online passenger traffic, on the other hand, in order to reduce outbound and avoid aggregation, online wedding trade has increased a lot.

Liang Wen is the head of a wedding dress online shop, he said, the price range of the shop wedding dress is 500-1000 yuan, mainly wholesale. After the outbreak this year, taking into account the cost factors, the company has only retained two customer service, but After the unwinding of Wuhan in April 8th, the order volume of shop wedding dress suddenly increased. He himself acts as customer service every day.

Liang Wen, head of the wedding dress company of Suzhou, Jiangsu ? : In the first year of a year, the turnover of a shop may be 80 thousand yuan per month. Released in April 8th, the backstage shows that the data is 275 thousand yuan. Ten single words, Wuhan can account for 1/3 of the proportion. 。

Liang Wen told reporters that in order to deal with unexpected exploding orders, the factory has entered the state of full load production, and is actively developing new models. Capacity in April was three times higher than in January and February. ?。

Liang Wen, director of the Jiangsu Suzhou beautiful wedding dress company, An average of one to two styles a day. The production line should actively prepare the inventory for the good data. Since the outbreak of the disease, online procurement is more convenient and safer.

Alibaba 1688 platform data show that in March the wedding dress industry online trading volume increased by 280%, the number of buyers increased by 3.5 times. Online trading grew by more than 300% in April. 。

Zhang Na, head of women's clothing industry, a wholesale trade platform ? : On the platform, the wedding dress industry increased by 30% to 40% compared to April last year. The change is more obvious. The first change is the change of the purchasing population. From the traditional wedding photography studio, the purchasing group will now join some individual consumers. The second change is from the past lease to the way of buying now.

Gao Lei is an entity businessman in the wedding dress city of Huqiu, Suzhou. Since January, he has released short videos related to wedding dress on various platforms and will broadcast live every week. He compared the data before and after the epidemic, and found that the current amount of fans, the amount of praise and the amount of interaction increased.

Gao Lei, general manager of craftsman wedding dress in Huqiu, Suzhou, Jiangsu ? : Compared with last year, the volume of passenger traffic under our line accounted for only 20% of the previous year, but our overall turnover has not been affected too much. Because we have been in the major short video platform, do all the marketing, content output. From zero fans to twenty thousand or thirty thousand now, the conversion rate will probably be 1% or 2%.