Ben: From Ruijin To Humen, From Migrant Workers To Entrepreneurs And Then Elected President Of The Chamber Of Commerce, What Are His Legendary Experiences?

2020 was destined to be an extraordinary year. When the epidemic began to improve, I quickly met a famous celebrity in the clothing industry. As a different costume man, he will be able to lead you to an extraordinary story. The owner of the story is Luo Jingchun, chairman of the chairman of Ben Tai Clothing Co., Ltd., a more than 20 year old businessman who has worked hard in the Shang Hai sea. He has already made some achievements. He is also an entrepreneur who has feelings to care for public welfare. He wants to come to Humen from Luo Jingchun alone. In the past more than 20 years, he has become the head of a company of above scale. But getting rich is not forgotten. He still did not forget to subsidized the construction of his hometown, and enthusiastically invested in love education, so far he is still helping poor students in school. Since he was elected as the fifth deputies to the people's Congress of Ruijin in 2011, he has expanded his vision and opened his mind.

In order to better serve the hometown of entrepreneurs in Humen, and actively participate in the creation of Gan merchants relief fund and other deeds. Luo Jingchun, chairman of the board of directors, said: "people can't just take care of themselves!" as the executive chairman of the Ganzhou chamber of Commerce, members of the chamber of Commerce have reached more than 700 enterprises. However, whether it is the development plan of the chamber of Commerce or the donation of money from the chamber of Commerce, he always takes everything seriously. He is tired and tired. He thinks it's worth it. After meeting, we talked a lot. I learned a lot and gained a lot. He is indeed a respected entrepreneur and a good president of a chamber of Commerce.

　　 Of course, I still hope you can have a look at what chairman Luo Jingchun has said and talk to such a respected entrepreneur for a few hours.

Chairman Luo Jingchun

The world service website is published in the original.

Chairman of Dongguan Ben Tai Garments Co., Ltd.

Chairman of Hongkong Ben Tai Company.

Executive chairman, legal representative and standing committee member of Ganzhou chamber of Commerce, Jiangxi, Dongguan.

Honorary president, Ruijin chamber of Commerce, Jiangxi, Dongguan.

Executive vice president of Education Association, Rui Lin Town, Ruijin City, Jiangxi province.

Vice president of Dongguan Private Investment Association,

Director of Dongguan Humen Garment Industry Association

　　 Luo Jingchun:

World's members of the world's clothing and shoe net.

Hello, everyone, I am Luo Jingchun, chairman of Ben Tai Clothing Co. Ltd., Ben Ting clothing company has been established in Humen for twenty-two years, and the company has always been producing clothing on this land. His major leisure outdoor life and a brand of the fashion movement has been developing and expanding during the past 20 years. From the small workshop to the present, a large scale enterprise with 200 employees has experienced many and learned a lot during the development of this factory. In Humen clothing brand development, also witnessed a lot. This has also made a lot of contributions to the development of these garments.

So today in this clothing and shoe net, such a platform, it is a great honor for me to share with you. Also hope that in this platform can also seek a bit more development opportunities to break through.

World service network: at present, what you encounter is such a bottleneck that the real economy is hard to do. So how do we deal with the clothing of president Luo, how much of the company's products are in the market now? What are two of our business models?

Ben Tai clothing company, our original stage is mainly OEM production. The brand we used to cooperate with is the sports brand of Jinjiang, Fujian. For example, this del Hui XTEP. 361, these sports brands, and then there are ABC children's clothing brand. Until now, we have cooperated with some outdoor brands such as Guangzhou camels and JEANSWEST brand. Apart from these domestic brand cooperation, we also have cooperation with Amazon, a cross-border e-commerce provider. So in the process of OEM cooperation, we started our own brand from 07 years ago. At the beginning of this stage, we started with the wholesale market. Now we also have physical stores, franchised stores and so on. At the same time, we sell together online sales. In the future development, we will shift from the traditional line to the online, and we are developing to make a transformation of online fast fashion.

Run on the clothing part of the product exhibition hall

World service network: in the future, when we integrate online with offline, we are going to integrate these marketing methods with these methods or for our running clothes.

Well, this is actually our rush sales mode. The traditional wholesale sales mode needs to be changed. After that, we drove to our own direct store and flagship store. Now we are going to open the order meeting mode to make some orders for the products, and provide the goods for these twenty provinces and cities in China. In the future, our plan is to slowly switch to the online sale under the wholesale mode of this line. That's the way to get it online and offline. And then from this traditional ordering system, we think our plan will evolve into a fast changing process. The main advantage is reducing inventory first. Because of this quick return, he followed the seasonal product. Our previous mode was the mode of pre order meeting. In other words, we are developing products for the next quarter in advance. In this case, it is very likely that our current design concept may be somewhat different. Now, one of the things that can be returned quickly is that this season will merge into this style. One more thing is what we may need in inventory and what we will do. Another is that there will be less pressure on the capital. That is to say, we are turning from such a link to the quick reaction of the original stock to shorten the pressure of a fund and the pressure of inventory.

We have been talking about our products. We are going to build a link between the design and the production of the clothing company. How do we walk ahead of others?

Our run apparel company has set up its own research and development team. In fact, from the beginning of this OEM, we have ODM and FOB, which combine two sides. Now, we have our own development team, that is, the development of running brand and some ODM services to customers. Running to the brand is a design concept based on young vigor sports fashion. In OEM, it is mainly based on the market demand of each cooperative brand, and the ODM mode also has FOD mode.

The sports brand is a product that sticks to the skin. It requires environmental protection. So how can we ensure that our products and environmental protection are healthy, and how to do it?

First of all, develop products, select some of the fabrics, and make the clothes. Then we focus on the comfort of this product in addition to its development. When we dress casually, we pay more attention to some tests of the quality of products and some of their health and environmental protection. For example, when we did this brand of running sport, we made more of the comfort that he wore. We mainly use the function of dilution and perspiration, some environmental protection, and some functional fabrics. From the manufacturer of the cloth, we directly asked him, I said our needs to produce. In the process of production, we have this quality, environmental protection and color fastness to him. Such requirements as pH, value and so on must be in accordance with the standards. In addition to the internal inspection of the requirements in the yard, after the cloth is returned, we have to pass the testing agency of the third party. On this side, we have cooperated with China Textile Union, and this is a lot of cooperation for a long time. So after the third party inspection, we went back to the factory to start production.

Run the tailor shop

Question: luo general is the general manager of clothing company and the president of Ganzhou chamber of Commerce in Dongguan. What do you think the chamber of Commerce played for you in these two jobs?

I have been running the company for more than 20 years. In fact, in the process of developing and expanding this company, I am more concerned about some things for the society. Under this premise, in fact, I am a Ganzhou native in Jiangxi. In Humen this place, Merlin Town, on this side, we make costumes, more than ninety enterprises. We organized our Dongguan Rui Lin Township Association. An accidental chance to contact the Ganzhou chamber of Commerce was also formed by our Ruijin townships. We set up the Ganzhou chamber of Commerce. In 2011 this year, we started the Ganzhou chamber of Commerce and was one of the sponsors of the chamber of Commerce. Later, he became a legal representative of the Ganzhou chamber of Commerce. After 13 years of establishment, I have served in the two chamber of Commerce. My identity in the Ganzhou chamber of commerce is the executive chairman of the Ganzhou chamber of Commerce. After two sessions of the president of the chamber of Commerce, the Ganzhou chamber of Commerce has developed from more than 700 members to more than 100 members. In fact, in the course of the development of the chamber of Commerce, I think it is sad, happy, and growing. In the face of such a few hundred enterprises in Ganzhou, we never realize that we are very familiar with and have topics to talk about. Together, we can overcome many difficulties. In fact, in this eight years' service of the chamber of Commerce, I feel that I have to pay or pay. But in addition, we will gain more. Of course, in this chamber of Commerce for so many years, I think I am happier. But behind the happiness, the development of the company will surely affect more or less. But I think this service for the chamber of Commerce may also affect the development of the company. But it also brings new vitality to the company, and also allows the company to go out of the traditional mode of operation. The one or two step is the wider impact brought by the group that we are exposed to. In a word, the development of the chamber of Commerce and the company should be two-way and meaningful.

Smart clothes hanging workshop

Shi: then we have some influence on all enterprises in the face of the epidemic enterprises and the chamber of Commerce. How do we cope with the impact of these epidemics?

This new crown virus is supposed to be coming suddenly this year. For China. I think it is a very big test. When the outbreak of the new crown virus in China is coming to an end, the disaster that the whole world spread to the whole world is far more than that of the new crown virus in China. Of course, in the face of the new global crown virus epidemic stage, both the company and the chamber of Commerce have played a certain pressure. To companies and enterprises have led to a very big bottleneck. To be honest, some overseas orders are basically halted for the company. Some domestic brands are here. During the period of western virus, in the stage of closing roads in villages, basically no one went to the streets and no one went out. This is a fatal blow to some brand entities. At this time, the only thing that businesses want to break through is to do some online services, such as sales, and online orders. There are also these OEM enterprises that we are looking for to collaborate with such cooperative brands. If not, some of the effects of a new crown virus. Well, this cross border block, then we have an Amazon co operative functional clothing. Last year, on the basis of cooperation, I upgraded some functions of the product, and the company's possession of this product accounted for more than thirty percent. In this case, this one must be a fatal blow to us. Because our customers are mainly in the United States. In a process like this in the United States, we take measures to stabilize some domestic cooperative brands. So closely working with some of the brands in the country to make this cross-border electricity supplier will depend on whether there is any improvement in the second half of the year. Fortunately, the brand of our cross border electricity supplier is mainly based on cotton shirts, which is the function of heating. In the United States, he is a good seller or a brand. Fortunately, our sales season is mainly in the second half of the year. In other words, after August, of course, I was thinking that after August, the epidemic will be over. So I think it will not have a big impact on the cooperation of this brand.

That chamber of commerce is a piece of business, so our chamber of commerce is itself a variety of industries. Under such circumstances, a large part of our chamber of Commerce has turned from traditional industries to protective products. For example, masks, ah, masks, and some of the protective masks, there are at least three hundred or more groups in our chamber of Commerce. Then they are making disposable medical masks. And now to export N95, these protective products. The proportion of our chamber of commerce is quite large. At the end of the year, our chamber of commerce also took some measures, that is, when the chamber of Commerce was about to leave the Chinese epidemic, it was about to recede. Then how can we aim at these foreign markets and how we can make these products available? That is mainly because foreign countries have many requirements for our export to China. Under such circumstances, our chamber of Commerce packed such an export channel with such a package to carry these protective products abroad. Those countries that need it, now what our chamber of commerce is doing is a pretty good one. Therefore, in spite of the pressure brought by this epidemic, we are also confident that the epidemic will also give us members of these chambers of Commerce, bringing us some opportunities and even running to us. I don't think that's a big problem.

Question: now, the last question, as the president of the chamber of Commerce and chairman of the enterprise, has been coming for decades. We say this is your eight or nine year trip to Humen. We still have many young people here. What kind of advice do you give them on this venture?

Actually, I came to Humen for 98 years. Actually, I came to Humen by chance. It was in the 98 year's Mid Autumn Festival that I came from Foshan to visit my family in Humen. I was riding a motorcycle at that time. Here we see them in some small factories in Humen, in other words, a small workshop. Then I saw them do it, and did it with relish. Then I was thinking, why do I not come here like Foshan when I work in that place? I am so curious and impulsive. After the Mid Autumn Festival of August, I came with all my bags, a leather trunk and a motorcycle. When he came, he came alone. At that time, the entrepreneurial stage. Very hard. In the process of starting a business, I actually brought very little money. So all the family money is thirteen thousand yuan and a motorcycle, plus some simple baggage, so start business. The early stage of entrepreneurship is very difficult. In such a process, I have come to do such a thing in such an enterprise that I have never said I have run myself, or when I am dreaming. At that time, the purpose was to solve food and clothing, and did not expect to make it look like this. Since then, I have been thinking, in fact, I have been very satisfied, is born in this era, in this era and live in this era, actually I think I am very very happy. Because my goal is not simply to solve food and clothing. But it never occurred to me that in such a process, we could have made this running company from one person to hundreds of people in so many decades. I came from my family and developed to my home. Dozens of people are here. In the same way, I came alone, and later took my town out of a dozen or so large and small businesses to develop business here. So in such a process, I am more gratified and happier. But now I want to be in this situation, especially in such a global economy. In this age of Internet, the impact on every industry is so much greater than that when we came. In this case, I have more to communicate with these young people, and communicate with these 80 and 90. Your future road may be more difficult than ours. But you may have more chances in the future than those in our age. The reason why we are in that era is that if you have perseverance and determination, you can spell it as long as you dare to fight. At that time, it was to work hard, to spell hard work and to keep perseverance. That's not the same now. In this era of Internet development. It may be more dependent on culture, knowledge and wisdom, which means fast pace. Only in this way can we survive.

Of course, we have started to focus on training for the next generation of fashion people. We are also starting to prepare for talents, and also in the process of talent handover. So at this time, we have improved in addition to our existing production model. What we are more likely to seek is to take advantage of the future of such a fast lane of the Internet. In such a window, there may be more cooperation with the platform. If we want to improve the traditional production mode, we must turn to the Internet thinking mode and transform the product in the fast fashion and fast-paced mode. So for those young people in the future, of course, we may have some errors in their expectations, but I think these young people may not be better than us. In particular, those who are probably looking at the Internet after 90 are greatly beyond our expectations. There are too many typical examples of their success. So, although the clothing talents of clothing is the production of people, now less and less. But for the development of AI in the era of intelligent clothing, the apparel industry in the future will be better than now, and I am full of confidence. Therefore, the clothing industry has always been confident. Because after all, he is the basic necessities of life, clothing is the first place, everyone has to wear clothes. So I have confidence in this industry to make it better.

Thank you for your interview with world clothing shoe and hat net. Thank you!

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