Stick To What? What To Change? Textile Machinery Enterprises Face The Danger Of "Black Swans" In The Epidemic Situation.

In 2020, the emergence of the black swan, the "new crown pneumonia", made the industry and enterprises face new situations that have never been seen before. The industrial change brought by the impact of the epidemic has caught many people off guard. But successfully passing the crisis and actively adapting to environmental changes is a compulsory course for enterprise development. How to deal with this crisis? Some spinning machinery enterprises give their answers in the light of innovation practice.

Maintaining the status quo:

"Do your job well" is the core.

No matter what unexpected crises are facing, it is still the core for enterprises to do well in their own affairs.

As an enterprise with more than 20 years of development, whether it was SARS in 2003 or the economic crisis in 2008, Hongkong Gao Xun group All have experience. In the course of these difficulties and crises, Gao Xun has become more and more clear that it can bring its own health and sustainable development to create the greatest value and interests for the textile industry, customers, friends and employees.

As a domestic research and manufacturing base for dyeing and finishing, Gao Xun introduced two new products in order to help upgrade printing and dyeing enterprises. HSK low bath ratio jet flexible flow dyeing machine and HRK low bath ratio suction flow dyeing machine 。 It is reported that the two new machines are based on low bath ratio, relying on innovative technology, not only to achieve higher quality fabric processing, but also for printing and dyeing enterprises headache fabric varieties processing problems put forward a satisfactory solution. Once the equipment was launched, it soon won the attention and recognition of customers. At present, the two new machines have been applied in many user enterprises. From the data monitoring of customers, all the indicators have reached or even exceeded the expected performance, and the performance and effect have been well received.

During the epidemic, employees were not able to get back to work, and the related products such as specialized parts and equipment could not be delivered. Many enterprises in the first quarter had orders but were unable to deliver. Shanxi Best Machinery Manufacturing Co., Ltd. (hereinafter referred to as "Best") has been busy ordering and promoting production since its resumption in February 20th. Many batches of equipment have been delivered to customers smoothly. According to the introduction, Best's practice was to reserve the imported parts, special parts and special castings needed for the new year's production a year ago. Since the resumption of work this year, Best has been promoting production in an orderly way, and has stepped up the supply of supporting products at the same time, which has basically ensured the production demand.

It is understood that since the resumption of work in the difficult market situation, Best signed several orders. With joy, Best felt that the pressure on him was even heavier. "Such a special period, such a rare order, carries the trust of the customers. Best can only return the trust if he does the equipment well and does better than the customer expects."

In the case of weak market demand, many textile machinery enterprises feel "worse" by the epidemic, but most enterprises are still confident of their future development. Chongqing Jinmao Textile Equipment Co., Ltd. Yang Chongming, chairman of the "Chongqing golden cat", said: "we firmly believe that the textile industry is still promising, and we insist that the positioning of high-end products is in line with market trends and needs." Despite the impact of the epidemic, Chongqing golden cat's strategic objectives and established guidelines remain unchanged, and investment in technological transformation will not be reduced, nor will new product development stop. 。 "At present, the company's product research and development is not affected and orderly. In 2019, the preparatory work for the acceptance of science and technology projects issued by the Chongqing Municipal Science and Technology Commission was carried out as usual. In addition, the research and development project of high speed and high wear resistance steel ring invested 5 million yuan is also progressing smoothly, striving to produce results this year. ? Yang Chongming said.

Comply with environmental changes:

Crisis is also an opportunity for transformation.

The crisis is coexisting. For some enterprises, the present crisis may also become an opportunity for transformation and upgrading.

Hubei Tianmen textile machinery Limited by Share Ltd (hereinafter referred to as "Tianmen spinning machine") is in the central area of the epidemic, and is inevitably affected. Shen Fangyong, chairman of Tianmen Textile Machinery Co., Ltd. It said that although the epidemic had some impact on the sales of enterprises, the company regarded it as an opportunity for personnel to recuperate and make strategic adjustments. "We want to take this opportunity to focus on new product development, technological transformation and customer relationship maintenance, and strive for new opportunities for the development of the company."

Affected by the epidemic, some enterprises have to lay off workers and reduce wages. At this time, Tianmen textile machinery is actively recruiting.

According to the briefing, the Tianmen textile machinery is in the critical stage of technological innovation and development, and is in urgent need of highly skilled professionals. During the epidemic, a large number of people in Hubei were left behind. Many college graduates stayed in their hometown. Many professionals who had gone out to work had not yet found opportunities to go back to work. This made Tianmen textile machinery find a new breakthrough.

Seeing the timing, Tianmen spinning machine "changed patterns" repeatedly push recruitment information. Media advertising, trade associations, and special recruitment meetings organized by government departments. All kinds of channels are not allowed to pass.

The push soon got results. Since March, the company has recruited more than 100 new employees in the main factory and the Wuhan R & D center. There are soon enough recruits, R & D personnel and operators. Shen Fangyong has interviewed dozens of candidates directly. The number of applicants is higher than in previous years, the quality of personnel is higher than in previous years, recruitment work carried out more smoothly than ever before, which made Shen Fangyong feel surprised and pleased.

Another difficulty encountered by the Tianmen textile machinery is: after the arrival of the textile equipment sent to all parts of the country before the Spring Festival, the downstream enterprises lack the experience of using the equipment and can not put the equipment into production. "Before, we sent our employees to the downstream enterprises to install and debug them, guiding them to use the equipment correctly. But this year, affected by traffic control measures in Hubei, we can only think of other ways. " Shen Fangyong introduced that Tianmen textile machinery, on the one hand, provided remote technical services to customers by using the network platform, and solved specific problems in the process of equipment utilization through video and other methods. On the other hand, it actively contacted 4 large customer enterprises and asked them to help.

"These companies have been working with us for a long time, and they are very well aware of our machinery and equipment, which can help us to provide technical guidance for other enterprises." Shen Fangyong said that after receiving help from the Tianmen spinning machine, 4 customer enterprises readily agreed to come down, and sent more than 30 employees to the downstream enterprises of Tianmen spinning machine to help them install and debug the equipment.

The special measures under this epidemic situation not only solved the urgent need for after-sales service, but also made the relationship between Tianmen textile machinery and customers more closely.

During the epidemic period, there are still many enterprises that make use of opportunities to strengthen staff training and enhance their ability to serve customers.

In response to market changes, Henan two textile machinery Limited by Share Ltd On the one hand, we should use this time to strengthen training for sales and service personnel, and on the other hand, continue to work hard in technological improvement and product development. Cao Xiucheng, chairman and general manager of the company "It is our business practice to train sales and service personnel after the Spring Festival. This year, the "stagnation period" caused by the new crown pneumonia epidemic is being used for training and upgrading. We hope that we can use our products to solve the customers' pain points and provide our customers with the overall solution. In this respect, our sales and service personnel need to know more about customer needs and understand their products better. On the other hand, we need to develop better products and produce more reliable products.

In order to overcome difficulties with customers, Qingdao global group Limited by Share Ltd (hereinafter referred to as "global group") launched a "Thanksgiving customer, deep service" warm spring action. The global group has organized more than 100 service teams including equipment experts, craft experts, after-sales engineers, digital experts, and customer managers. According to the customers' actual conditions, they have entered the customer to carry out in-depth service, not only for customers to solve equipment problems and production process problems in the process of resuming production, but also to explore digitalization and intellectualization based on the actual conditions of customers. The implementation path of transformation and development.

In addition, the global group made use of the network platform. Application of HTBW tube yarn intelligent logistics packaging Sharing, through the network platform, we discussed the future development trend of smart yarn logistics packaging, and shared the hot and difficult points such as the weight of the yarn, the variety identification and so on.

"Although the new crown pneumonia epidemic has a great impact on enterprises, we know that the more difficult it is, the more we need to be more energetic and the more we need to improve our internal strength, the more difficult it is, the more we need to see the light, courage and confidence." Yang Chongming's remarks reflect the positive and rational attitude of textile machinery enterprises in the face of the epidemic crisis. Innovation in many aspects such as technology, product and service customer is the best answer to deal with the crisis.