Under The Crisis, Hold Together To Warm Up, See How Textile Enterprises Combine Horizontally.

Hurdling language

The new crown pneumonia epidemic is rampant around the world, and international trade activities are limited. Like most industries, China's textile and garment industry is facing a severe situation of production and trade. In the face of difficulties, diligent and confident Chinese textile and garment enterprises show great vitality and resilience. They have innovated their management methods, and have taken many measures to put together a series of strong confidence and steady development "combination boxing" through various channels such as "vertical, horizontal, internal and external", and wrote a new answer in this unusual time.

To this end, "textile and clothing weekly" is specially opened. "Inside and outside the spinning enterprises to implement policy face to face" A series of reports from "Vertical, horizontal, internal and external" The four point is to invite experts to analyze the current situation in depth and to interview the innovative practices of the dominant enterprises, so as to guide the healthy and upward development of the industry.

This year, a sudden outbreak of the new crown pneumonia ravaged the whole world, seriously disrupting the normal production and living order, and brought unprecedented unprecedented trade environment to the whole world. It not only brought obstacles to the resumption of production and recovery of textile and garment enterprises, but also brought challenges to the coordinated development of the industrial chain. Orders are canceled, re employment is not uniform, information asymmetry, logistics is not smooth...... Enterprises need horizontal integration and mutual reliance to get a win-win situation between themselves and the industry.

Strategy 1

Actively communicate with customers to minimize losses.

The impact of the new crown pneumonia epidemic on industry sales is self-evident. How to control production, keep orders, reduce losses and achieve effective communication with customers has become a major problem for many textile enterprises.

In communication with enterprises, reporters found that the communication between enterprises and customers was more closely than before. The main problems were focused on asking customers to resume work or not, how the project was going on and what considerations it had. Epidemic is dangerous, and it is also a way to follow up potential customers.

The new crown pneumonia epidemic situation erdos group I feel tremendous pressure. "There are 50% international orders in the park. Now the European and American markets are very much like the state of two months ago. They are full of panic, and there are problems in logistics and orders. Therefore, 90% of overseas brands and department stores are discussing with us about the adjustment of orders, many of which are placed before the Spring Festival, and the products are already in different parts of the production line. ? Inner Mongolia Erdos Tiomin Resources Inc chairman Wang Zhen When it comes to this situation, communication is the most important thing at this stage. "We fully understand the panic of customers, and we should work with them to solve problems."

Wang Zhen analysis said that foreign epidemic is in the outbreak stage, but it will be controlled after all. The market demand is still there. Once the epidemic is controlled, sales will certainly resume. When the goods are needed, the producers may not have enough time to produce. Therefore, she puts herself in the position of customers in communication, and suggests that customers should make various plans according to the situation in different regions. Wang Zhen said that strengthening communication on the one hand can understand customer thoughts and market changes on the one hand. On the other hand, it can provide services as much as possible, give full play to its own industrial chain advantages, and make quick response to lower risk conventional products and reduce the risk of placing orders.

Zhang Hao, chairman and general manager of Qingdao snow group The biggest difficulty of the current group is the impact of the epidemic on the group capacity and customer delivery. Although the volume of orders has not been reduced, the sales of customers at home and abroad have been greatly restricted. At the same time, the operation of upstream supply companies of the group also has problems, which has affected the supply of raw and auxiliary materials.

In the face of the epidemic situation, the group is deeply aware of the importance of communication and adjustment in the textile and garment industry. At present, the snow globe group has launched the D2M global mass customization system, which will greatly enhance the efficiency of group order acceptance, and enable customers to participate in the whole group's production and operation through informatization so as to achieve seamless docking and high-speed operation of group order production. Turn. Relying on this information technology reform, the linkage communication between the group and the customers will go up to a higher level. At the same time, the introduction of semi automation and automation equipment has gradually increased the controllability of production information, thereby enhancing the market competitiveness of the group and preparing for the post epidemic era.

Strategy two

Industry chain upstream and downstream work together to help each other

The cotton textile industry in China and even the world has been hit hard by the epidemic. According to a survey conducted by the international textile manufacturers Union (ITMF) from March 2020 to April on 600 cotton textile enterprises worldwide, the proportion of global textile orders cancelled or postponed from 8% to 40%, compared with the same period last year.

In view of the outstanding contradiction between the upstream and downstream industries of the industry chain, relevant agencies in various countries have sent letters to the international cotton association cooperation committee (CICCA) in succession, reflecting the fact that the order of their cotton and textile orders has been cancelled or postponed, resulting in the fragmentation of the capital chain. In May 7th, CICCA issued a letter to the global cotton textile industry, saying that in today's challenging era, the core principles of cooperation, communication and fulfillment of contracts are more important than ever before. It is also necessary to strengthen cooperation among all parties in the industrial chain, help each other to tide over difficulties, and avoid any unreasonable measures that may lead to an imbalance in the cotton market. In fact, the initiative is not limited to the cotton textile industry, but also the responsibility and obligation that the national and global textile industry chain should perform jointly.

"We insist that the more we are in such a situation, the more we need to warm up and actively respond. For every enterprise, we should not only strive to improve our internal strength, but also need the industry chain to unite in one mind and seek opportunities in the crisis and kill the encirclement. Liu Tao, vice president of Sai Deli business Since the outbreak of the outbreak, Sai deli's epidemic prevention and production work has been carried out in an orderly manner under the guidance of the group and the local government. Meanwhile, in order to speed up the industrial chain innovation synergy, further improve the industrial core technology innovation chain, and timely connect downstream enterprises and brand demand, Sai Li Li also joined the China Textile Information Center and the national textile product development center. On April 13-30, the Wanli activities of the "technological innovation alliance of cellulosic fiber products" were launched, which lasted for 18 days, spanning 8 provinces and 1 cities, and visited 24 textile enterprises.

The alliance working group went deep into the production line of various enterprises, and communicated face-to-face with the heads of enterprises to understand the most urgent product development needs of enterprises. At the same time, the company also sent product development programs and resources support services to the hands of every enterprise, and discussed with the core members of the research and development team, market team and production team of the enterprise. We should innovate direction, reserve technical energy, and seek potential development opportunities in the outbreak crisis.

Facing the epidemic situation, East set up billion group In the industry chain collaboration and mutual assistance to set an example, not only to actively resume work, but also help solve the East set up billion industrial park small and micro textile enterprises resume production difficult problem. The rapid resumption production of the East Group has brought the opportunity for the upstream and downstream enterprises in the park to return to work. At the same time, the group has listened carefully to the urgent needs of the enterprises and actively coordinated the upstream and downstream industries.

"Nowadays, dozens of textile enterprises have been stationed in the park, and many enterprises have mentioned the problem of unsmooth logistics." ? East established industrial park deputy general manager song Koo It is said that a logistics company has found an industrial park, hoping to collect goods from Foshan through a piece of land. The industrial park has seen the opportunity to solve the logistics problem. "Enterprises and logistics companies have their own needs, and the two sides hit it off. The East set up a billion industrial park specially designated a piece of land dedicated to logistics parking, as a transit center in Foshan, to receive all the logistics needs of all enterprises in the industrial park."

Today, every day, the logistics vehicles are starting from the 100 million industrial park in the East and sent to Jiangsu and Zhejiang provinces with full Foshan goods. The chain of textile production, supply and marketing from Foshan to Jiangsu and Zhejiang has been opened up.

The synergy of upstream and downstream industry chain requires not only the efforts of enterprises, but also the support of the government. In this examination, many local clusters showed excellent coordination ability. Zhangcha, China's Textile City They ran out of the "acceleration" of turning danger into opportunity. Zhangcha's industrial parks are numerous, small and medium-sized enterprises are built up, the pressure of epidemic prevention and reemployment is huge, and transportation restrictions, the supply chain of the industry is passively contracted, and the downstream demand is weakened.

In the face of pressure, Zhangcha has been actively promoting the collaborative production of industrial chain, large and medium sized enterprises through the synergy of leading enterprises and parks, and strengthened the integration of industrial chain and production, supply and marketing.

Under the positive communication of the Zhangcha government, Anthony knitting company took the lead to increase capital and expand production. It started the resumption of production and the first shot for the knitting industry. Liu Bisheng, President of Anthony knitting company, also said that developing new products, starting production and increasing orders is not only a development plan for enterprises to adapt to the market, but also a social responsibility to ensure the recovery of the local industrial chain. Now, under the leadership of Anthony, Zhangcha textile enterprises such as Jing Yi textile and Ya Yi clothing are also actively engaged in production.

Strategy three

Mergers and acquisitions, resources reorganization, and tide over difficulties.

A sudden outbreak may accelerate the Matthew effect of the textile and garment industry. This means that the development of large enterprises will become better and better, and the less competitive small businesses will become weaker and weaker. The industry related enterprises are bound to accelerate the process of mergers and acquisitions to overcome the difficulties. At the moment when the industry is about to face a new round of shuffling, mergers and acquisitions can help textile and garment enterprises quickly enrich the brand matrix and occupy a larger market. Mergers and acquisitions of overseas brands can also spread brand influence overseas, laying the groundwork for domestic enterprises going to sea after the outbreak.

Inamori Kazuo, founder of KYOCERA I once wrote an article entitled "taking the depression as a leap for further development", which can be said to be an inspiration for the development of textile enterprises under this epidemic situation. This article describes the strategy for KYOCERA to face several world-class economic crises. "We have experienced various economic slump, every time we face depression, KYOCERA has made unremitting efforts to overcome the recession. Every time we go through the recession, KYOCERA will expand its scale. Therefore, I firmly believe in the belief that we should treat depression as an opportunity for growth. Inamori Kazuo said.

"In order to cope with the recession, we should try our best to build a high income enterprise system." When Inamori Kazuo set up a high-yield system, he focused on expanding new products and new fields.

In addition to expanding research and development, mergers and acquisitions in this field are also one of the ways to develop new fields. In the crisis era, it is the draught period of mergers and acquisitions. In this period, enterprise decision-makers can carry out in-depth restructuring of enterprises, expand the vitality of enterprises, and achieve another take-off.

Taking a look at the merger and acquisition cases of garment industry, there are many examples that meet the needs of their own businesses and bring business growth to enterprises. One of the most prominent enterprises is Zhejiang Semir apparel Limited by Share Ltd 。 In the past two years, Semir has acquired all assets of Kidiliz group through wholly owned subsidiary Semir International Group (Hongkong) Co., Ltd. so that Semir, who maintains high growth in the children's wear industry, has seized another city and began to explore international children's clothing in depth.

At the same time, Semir also signed a cooperation framework agreement with Wenzhou jaino Garments Co., Ltd. to jointly invest in the establishment of a joint venture to launch the youth clothing market.

Since then, Semir has announced that it intends to sign a subscription agreement with the Chinese American designer Jason Wu parent company JWU and LLC., further consolidating its two main lines of operation in children's clothing and casual wear, and promoting the diversification process on the original basis.

Facts have proved that such a M & a route has brought significant growth to Semir's performance. Many securities analysis reports have expressed optimism about Semir's future development, and affirmed Semir's position in the children's wear market. Several successful mergers and acquisitions allowed Semir to gain a foothold in the field of children's wear.

In this round of global economic turmoil, it is also a good choice to arrange international market through mergers and acquisitions. Fosun International It is a diversified Chinese company, which has been doing a lot of action in the global luxury fashion industry recently. A few days ago, Fosun international successfully purchased the French luxury brand Lanvin with 120 million euros, and subsequently acquired 51% stake in Austria stockings brand Wolford, and revitalized the brand.

Today, Fosun international is accelerating its investment in the international fashion industry. It has invested in the Greek light luxury brand Folli Follie, Italy Menswear Caruso, Germany fast fashion group Tom Tailor, and American women's wear brand. St.John And so on, enhancing its competitive position in the international luxury and fashion industry. After the acquisition of Lanvin and Wolford, the company has also opened up the domestic high-end market and underwear market in creating a diversified international brand matrix. The acquisition of Fosun international is undoubtedly a lifesaving straw for the two brands, and Fosun Group has also opened up a new source of performance growth.