Chinese Textile Industry Is Breaking Through In The "New Consumption" To Seek New Life.

On the one hand, we should deal with the pressure of rising cost of labor and raw materials. On the other hand, we must break through the dilemma of "pure foreign trade + foundry". As a textile industry in China's traditional industries, how to continue transformation and upgrading after the outbreak of the new crown pneumonia is a difficult problem at present. Facing the opportunities brought by "new consumption", in recent years, the whole industry chain of China's textile industry has changed from production to sales, and the road of growth has grown wider and wider.

Tianjin TEDA clean materials Co., Ltd. is one of the earliest manufacturers of melt blown nonwoven materials in China. To cope with the epidemic, the company has been working hard all night, fighting the front line day and night, and its respirator filters account for almost 1/3 of the country's total. In the view of Xie Jingwei, deputy general manager of the company, behind the TEDA's clean strength is the accumulation of these years.

"We have been committed to the research of new textile materials, new processes and new technologies, and have made breakthroughs in microfiber structure and material composite technology." Xie Jingwei said.

Shandong is a major province of textile and garment industry in China. In recent years, Shandong has taken the direction of digitalization, networking and intellectualization as the main direction and technological transformation as an important way to comprehensively promote the digitalized transformation and intelligent reshaping of the textile and garment industry.

According to the data from the Shandong Provincial Bureau of industry and commerce, today, there are more than 2000 sets of industrial robots in the textile and garment industry of Shandong Province, and are in the leading position in the manufacturing industry of the whole province. Fu Tian, Ruyi, Kangping, South Korea's clothing homes, cheerful home textiles and other leading enterprises have begun to transform from intelligent manufacturing to intelligent services.

"New technology has become a new force for industrial growth." Wu Mingfeng, general manager of Fu Tian Group Limited by Share Ltd, said that textile enterprises can only usher in new development opportunities only if they integrate into the tide of intellectualization.

In Shandong Binzhou cheerful Home Textile Co., Ltd., the medical purification workshop, workers in the infusion parts automatic assembly. Xinhua News Agency reporter Fan Changguo photo

Digital transformation and intelligent reshaping are the general trend of the development of textile industry. In this situation, the docking between e-commerce platform and textile enterprises has become increasingly close. Last December, under the leadership of the Gaomi City government in Shandong Province, the group launched a joint effort with the social networking platform to speed up the transformation and increase production capacity through many new brand plans.

A lot of vice president said that the plan is a systematic platform focusing on the growth of small and medium-sized micro manufacturing enterprises in China. It will support thousands of factories and provide R & D advice, big data support and traffic flow for enterprises, so as to accelerate the realization of intelligent transformation.

"Smart technology is boosting the transformation of the textile industry at the very moment." Xia Changliang, President of Tianjin University of Technology, believes that the transformation of textile industry to technological innovation and technological transformation, to the transformation of intelligent manufacturing and green manufacturing, will contribute to the healthy development of the industry, and will also have positive significance for promoting employment and stimulating consumption.

Under the empowerment of intelligent technology, the textile industry market sinking trend is increasingly prominent, and the new blue ocean shows the potential of consumption.

"Over the past few years, rural consumption has undergone great changes. The proportion of basic demand for food, tobacco and alcohol has gradually decreased, and home, education, entertainment and other aspects have been continuously improved. This provides a broad market space for the textile home industry." Liu Yanfei, vice president and Secretary General of the home textile and household Committee of China Textile Business Association, believes that consumers will pay more attention to quality in the future, especially in the 345 line cities, and the textile industry will change more.

At the same time, the C2M model is expected to reshape the pattern of production and consumption in the textile industry. C2M mode refers to users directly connected with manufacturers. It is based on modern technology such as Internet, big data, artificial intelligence, and so on. Through the automation, customization, energy saving and flexibility of production lines, the customized mode of customized products is produced according to the order requirements. In the textile industry, this model is coming true from the dream.

Fan Jianyong, director of the industrial and regional economic research center of Fudan University, pointed out that relying on social networking platform, the C2M mode is more operable. Take many spells as an example. It classifying consumer groups based on social algorithm, improving the accuracy of pushing, reducing the channels of intermediate supply chain, and realizing direct connection between producers and consumers.

"The C2M mode has put forward higher requirements for electricity suppliers and entities manufacturing enterprises." Well, it is also believed that under the demand of "new consumption", the electronic business platform should extend to the back-end, excavate more high-quality enterprises and high-quality goods in the upper reaches of the supply chain, and the manufacturing enterprises should further touch the front end and introduce more differentiated products that meet the needs of "new consumption" accurately.

Whether it is a market sink or a C2M model, it coincides with the structural reform of supply side in China. Relying on the new format and new mode, the textile industry's new consumption demand has been excavated to achieve inventory and capacity, and forced enterprises to optimize production and cost structure.

In the context of global competition, the upgrading of textile industry has become an inevitable trend. The industry is looking forward to accelerating the transformation of the textile industry through the transformation of intelligence, and constantly satisfying the growing needs of the people.