The "Stall Economy" Was At That Time, Or Brought New Vitality To The Garment Industry.

The city management called and called out the stall. "Stall economy" Fire again.

This change is due to the dividend policy of the central government, which is also mentioned from the two sessions. In May 28th, after the closing of the three session of the thirteen National People's Congress, Premier Li Keqiang, when answering reporters' questions, praised some cities for taking the lead in loosening the "stall economy". In June 1st, Li Keqiang inspected an old district in Yantai, Shandong, and said, "the stall economy and the small shop economy are important sources of employment. It is the fireworks of the world. Machine.

Stall economy return, success comes

The return of "stall economy" is not difficult to understand.

As Li Keqiang said, "China is a developing country with a large population. The per capita disposable income is 30 thousand yuan per year, but there are 600 million middle and low income groups and their average income is about 1000 yuan per month. 1000 yuan is likely to be rented in a medium-sized city. After the outbreak, people's livelihood is essential. "

People's livelihood is also the focus of the government's work.

The advantage of the "stall economy" is obvious: low operating costs, no transfer fees, no decoration fees, no rent pressure, no employee wage pressure, and relaxation of the entry threshold for individual businesses. Therefore, the limited opening of the stall economy is conducive to expanding social employment and restoring consumer confidence.

In particular, the stall economy can help the society create massive employment and stabilize commodity trading volume because it does not require the government and society to invest too much money, such as issuing consumer coupons, so as to achieve better social rehabilitation and maintain economic and social stability. Therefore, the social value of the stall economy is very large.

However, the shortcomings of the stall economy can not be underestimated. For example, the prevailing road occupying operations disturb traffic, garbage everywhere, affect urban sanitation, noise nuisance at night, difficult to trace counterfeit and inferior commodities, food hygiene can not be guaranteed, and consumer disputes are difficult to safeguard rights.

Therefore, the loosening of the "stall economy" does not mean that the city should return to the old road of dirty and messy roads. Instead, it should make fine "standardized" urban governance, with the help of big data and other scientific and technological means, so as to make a "stall" fireworks more orderly. This depends not only on the continuous improvement of urban governance capability, but also on the most appropriate balance between policy makers' "grasping" and "releasing".

From the perspective of social employment and social stability, the limited release of stall business is of great social value at least after the outbreak. What will the "stall economy" bring to the textile and garment industry?

The labial relationship between the stall economy and the circulation market

The prosperity of the local wholesale market will support the development of the stall economy. The prosperity of the stall economy will lead to the development of the wholesale market.

Take Beijing, 7 or 8 years ago, for example, in the stall market at that time, "stall" was purchased from local farmers' markets, while clothing and groceries were mainly purchased from local wholesale markets, such as the Beijing zoo wholesale market at that time.

Taking clothing as an example, the stall owners usually gather around 5 o'clock every morning to collect the goods and wait for the goods to be released.

The mobile batch distributes the goods to the large stall owners, and the stall owners seek the channels to achieve sales. At that time, many of the stall owners had already opened shop in Taobao. They sold these stalls on the Internet in the daytime and put up stalls in the evening. They were actually the first batch of online and offline integrated operators.

The resurgence of the stall economy is undoubtedly good for all kinds of wholesale markets. After all, on the one hand, the wholesale market itself has plenty of stalls. Therefore, in essence, various wholesale markets are the main manifestations of the stall economy. On the other hand, most of the stalls in every city have their own outlets. Wholesale market purchases, and the purchase volume of the stall will inevitably stimulate the wholesale volume of shipments to a large extent. For the textile and garment industry, the revival of the stall economy will also gradually lead to the wholesale market.

"Stall economy" will accelerate the reduction of store rents.

After opening up the business, shopping malls, supermarkets, tenant owners and other industries will be affected. At that time, you may be able to see that selling vegetables on their own farms through the way of "stall" at the community stores, selling scenes of iron plates, baking cold noodles, cold skin and pancake fruit in front of the fast food restaurant will directly damage the interests of the stores.

For the physical industry, the arrival of the "stall economy" may not be bad news. Over the past few years, many of our physical stores have not done well in business. The rent of the shops is higher year by year, reducing the profit margins of the physical clothing shops. At present, the cost of rental of shops in China's second tier cities is very high, and the rental prices in many cities even exceed those in developed markets. The upper end of the line, the electricity supplier's traffic cost is also very high.

This is because the number of individual businesses in China is huge, and the demand is too high, which increases the relative rental cost. On the other hand, the lack of effective protection of tenants in China has led to a rapid rise in rental costs.

Now, if the stall business is widely liberalized, it means that individual businesses get a very low rental cost "shop", which only has no roof, air conditioning and decoration. The main cost of the booth is only the market management fee and health fee, which is much lower than that of the shops.

But from another point of view, the development of the stall economy will change the business strategy which is forced to be affected, or improve the quality of goods, or optimize services to adapt to market changes.

Therefore, releasing the stall will bring a certain impact on the entity store in the short term, but in the long run, it may be conducive to the development of the physical store.

As a matter of fact, there is no more stall over the impact of physical stores. The electricity supplier has formed a competitive relationship ten years ago. But the stall economy and the entity, the electricity supplier form the different consumption level and the customer group form complementary, is a complete consumptive chain. At the same time, various commercial forms are the objective consumption needs of the masses.

"Stall economy" for solid store drainage

In fact, the streets with "stall economy" tend to be more lively and prosperous. The relatively low price booth can attract consumers to gather, causing consumers' desire to buy, and to a certain extent, will also drive the flow of the shops around the entity. The physical clothing retailers can consider extending the closing time and reasonably using the open space at the entrance of the shop to attract more people into the store. In fact, there is more complementary relationship between them. The stall economy and shop economy originally faced different audiences. Even if they opened the stall economy, they would not reduce the demand of some high consumption groups for high priced facade shopping, and both existed at the same time. They could drive each other's consumer groups to form a larger business circle attracting traffic and increasing operating income.

For example, the "stall economy" may have a greater impact on low-end consumer goods, clothing for middle-aged and elderly, shoes and hats shops, and the higher coincidence degree of the consumers of the stalls and the consumers of these shops means that the competition for low-end consumer goods will become increasingly fierce in the future. Under the dual influence of online shopping and "stall economy", entities engaged in fast fashion clothes or lower end running goods may have to consider whether product positioning needs to be adjusted.

Speed up export to domestic sales

Due to the limited demand caused by the epidemic and the impact of globalization game, the export of textile and garment industry will still face greater pressure in the short term.

To solve these pressures, one solution is "export to domestic sales", and part of the export capacity can be digested by expanding the domestic consumption market.

But the domestic consumer market needs to expand for a short time. It is difficult to rely on existing channels. Massive capacity needs to find new sales channels to digest effectively.

The stall business, because it does not need to invest substantially, can release vitality only by "opening up", and can expand in a short time and form a channel increment. Its supply chain is based on the development of a mature wholesale distribution market in China. Therefore, the cost performance of the stall business in the "export to domestic market" and the digestion of export capacity is very high.

Moreover, the stall is limited to the late operation, which will not cause a fundamental impact on the existing businesses which are dominated by daytime operations. Therefore, it seems that it may become a good digestion channel for export capacity.

In response to the hot "stall economy", Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., an independent analyst in shoe and garment industry, said that the stall economy is not just a supplement to every local economy. Today's stalls and the stalls in 80s and 90s can not be spoken on the same day, believing that every entrepreneur will make a few moves to deal with it.

The opening of the stall is more diversified for the original pluralistic channels. Undoubtedly, it is a new entrepreneurial opportunity to go up to the countryside. The products that were originally not competitive were online and offline only the price game as the only good day for the choice. At the same time, with the rising of the low cost booth economy, these businesses must break through and not compare with the stall. Grid, the booth does not need rent, do not need manual labor, do not need to flow, rely on the entrepreneur's pro and pro, each entrepreneur is the store manager, that is, shopping guide, that is, net red, is anchors, new technology, new tools in the spread of the economy in front of the application of the eight immortals across the sea show their distinctive characteristics, the time from the stall economy out of the entrepreneur will also do more. Big.

The small booth is full of vitality.

First of all, increase the number of jobs.

Affected by the epidemic, many people can not go out to work. A stall at the door can also feed itself. It has been reported that since March 15th, Chengdu has explicitly allowed temporary placement of businesses to set up stalls, which has increased 100 thousand jobs in 2 months.

Second, increase revenue.

Affected by the epidemic, many people feel "tight money", this time it is necessary to move! In Zhengzhou, white-collar workers have put aside their faces and turned the trunk of their private cars into "rocking Qian Shu", and some vendors have daily turnover of more than 1000 yuan.

Finally, it activated the urban economy.

Stall is an important place for economic transactions, creating scenes for business opportunities and driving the energy consumption of a city. The roadside stall on the one hand is convenient for people's lives; on the other hand, most of the stalls selling goods are cheaper than supermarkets, and to a certain extent, it also reduces people's living costs.

Activate the "pool economy" of a pool of spring water, to better escort this vitality. If we do not follow the beaten track and go far, we can make everyone's little expectations blend with the great feelings of the city, find a sense of belonging in the fireworks, and let the city flourishing to release their personal potential.