Seven Top Leaders Of Jinjiang Enterprises Enter The Live Broadcast Group And Take The Goods With Them.

At present, the epidemic situation is controlled and the market is booming. The annual promotion in 618 years is also strong. This holiday that cuts the hands of the party and the electric business enterprise is not only a gluttonous feast for the big business, but also a big test for the operation efficiency of the electric business enterprise. Quanzhou brand is also actively preparing for the "618 big cats".

Transformation of enterprises by digitalization

In Jinjiang, Quanzhou, townships and towns are actively promoting special industries and actively preparing for the promotion of mid year. Prior to this, Jinjiang's seven "leaders" have entered the Taobao live room, leading Jinjiang men's wear and footwear enterprises to sell goods collectively.

On the first online live festival held in Jinjiang recently, a number of local officials brought goods to the source products. Among them, Chen Dongling, the leader of Jinjiang's Ying Lin, was amazed by the ability to carry goods. The number of people who watched the single live show in more than 3 hours was over 300 thousand. And the 31st degree sports shoes, the expensive man's sports clothes, the nine men's men's clothing and so on, the good source of goods is also fashionable and positive, triggering craze.

"Live broadcast is the most popular marketing mode at the moment." In the view of Hong Bingwen, executive vice president of Qipai group, a number of enterprises live together, not only sharing resources, but also saving costs for enterprises under the epidemic situation.

It is reported that this year affected by the epidemic, the development of enterprises in Jinjiang has been affected to varying degrees. The Jinjiang manufacturing collective Taobao live, behind is Alibaba "spring thunder plan" landing, and the Jinjiang government to jointly promote the transformation of Jinjiang enterprises, help Jinjiang manufacturing to sell the whole country, to sell the world.

Grasp the opportunity to promote business opportunities

As the brand capital of China, over the past 40 years of reform and opening up, a large number of entrepreneurs on the southeast coast have built up a well-known brand from Anta, XTEP, Rb, men, birds and wolves. Jinjiang has 5 000 private enterprises and 46 listed companies with a total market value of more than 180 billion yuan.

In recent years, the "two generation" successors of Jinjiang enterprises have come to power and brought fresh vitality to Jinjiang enterprises. XTEP recently released the first quarter financial report pointed out that, due to the 2019 force line, the promotion of product line and the same price, the 2019 line maintained high growth, revenue accounted for more than 20%.

At the twenty-second Shoe Fair this year, 31st, Jordan and other enterprises and Alibaba 1688, Alibaba international station, speed sell and so on worked together to hold the first digital shoe fair.

Analysts believe that Jinjiang has long been known as the South of Jiangsu mode, Wenzhou model, Guangdong model side by side, one of the four modes of reform and opening up the county economy, also known as "Jinjiang experience". Basing ourselves on local advantages and guiding and serving the government well are the foundation of Jinjiang's experience, and the main spirit of Jinjiang's model is "market economy, export-oriented economy, shareholding cooperative system and multiple economic components". Today, we must add the "digital economy".

It is reported that in 2019, Tmall "double 11", Fujian has 13 brands into the "billion club", the industry belt outstanding performance. Among them, Anta, seven wolves, XTEP, Jordan and other Jinjiang enterprises have been developing continuously, and they have sold 100 million yuan in 2 hours. Anta's performance was particularly bright. On the same day, it broke 100 million yuan in 1 minutes, and sold 1 billion yuan in 1 hours. The final sales volume was over 1 billion 600 million yuan, up 63% over the same period last year. This is also a "Jinjiang miracle".

With the opening up of the year, many brands in Quanzhou are ready to grasp the biggest growth opportunity of the business in the year.