In Other Words, What Clothes Are Sold And What Clothes Are Sold?

In early June, the domestic garment industry, which was affected by the epidemic, ushered in a slow recovery period. Online and offline sales were gradually on the right track, especially the direct broadcast of e-commerce channels, which helped many enterprises to withdraw funds. While foreign clothing market is still under the influence of epidemic situation, self rescue and self insurance become the key words of large and small brands, especially the Chinese market, which is particularly important for them. What major events have taken place in the clothing industry in the past week?

Domestic events: June 8th to June 12th

"The first village with live goods" gold rush notes: what is red selling?

This ordinary village, 2.2 kilometers away from Yiwu International Trade City, is known as "the first village of micro business in China" and "the first village of net red live" by the media. Before the cameras, they shouted, "baby, this is the last wave of welfare today!" If luck is good, thousands of orders will come and merchandise will be seconds. According to the data provided by the office of the North Xia Zhu Village, there are more than 13000 employees in the North Xia Zhu social networking business. The average age of the employees is about 26 years old. They created a new retail order of 600 thousand yuan per day for the north and around Zhu, with an annual transaction scale of nearly ten billion yuan.

Zhongfu said: behind the hot fire, the drawbacks are rising: the house prices are rising in an irregular way, and the net red anchor talents are left behind. On the other hand, the shops of North Xia Zhu are very similar. There is no concept of product category. Only the concept of "red not red", the price competition will fall into a vicious circle for a long time. There are also people in the industry who think this phenomenon is: everyone is making explosive money, everyone is making money business, fast forward and quickly out, not much to do with goods, no one intends to fight a protracted war. Now we have the idea of spreading the economy.

Behind the unveiling of Anta's "ninth generation" flagship store, the sports brand line reignited.

The start of the Beijing consumption season, Anta flagship store also landed in Beijing. In June 6th, the domestic sports brand Anta announced that the "ninth generation" flagship store was officially opened in Wangfujing to boost the real economy of Beijing. In fact, Anta's landing at the flagship store in Beijing is only a microcosm of the market after the outbreak of the real economy. Along with the reduction of Beijing's epidemic prevention and control level, the policy has begun to gradually liberate the sports market, and the sports consumption market has been rekindled, and the sports brands have also accelerated their respective strength. After all, the recovery and growth of their performance is not only about products, but also testing the hard power of channels, marketing and innovation.

Zhongfu said: Anta's "nine generation shop" in addition to the upgrading of retail establishments, product design and innovation also accelerate iteration. Statistics show that Anta's annual R & D investment accounts for more than 5% of the cost of sales, and the contribution rate of innovative products exceeds 40%. Through a series of cross-border cooperation and cultural IP implantation, many Chinese cultural elements and Chinese connotations have been integrated into product design. In this innovation and exploration, a new product language has been gradually found. Anta is only a microcosm of China's sports brand. In the trend of the hot tide of the country and the rising of the Chinese wind, Chinese sports brand has established a new way of communication with young consumers, narrowing the gap with the international sports major and gradually having the opportunity to break hands.

"All customers" continued silence, Lei Jun fully quit

All passengers continue to be silent, Lei Jun is completely evacuated from the guest department. According to data from the sky eye, recently, Beijing Li Jia Wei Technology Co., Ltd. changed business and Lei Jun quit the director. The company was established in January 2011 with a registered capital of 68 million 980 thousand US dollars and is wholly owned by Van guest Technology Holdings Limited. In addition, Lei Jun also quit the post of director of Beijing Wedi Technology Co., Ltd., which is 100% owned by Van guest Technology Holdings Limited. The information also shows that Lei Jun is no longer in the ownership structure of van guest. Fan's development can be said to run under the support of Lei Jun.

Zhongfu said: once the fans were loved by young people. In the heyday, the van worth market was valued at 30 billion yuan, financing seven times, with a maximum of 13 thousand employees, with more than 30 product lines, and plans to sprint IPO (initial public offering). However, since 2011, customers have begun to expand their products vigorously. The products have been expanding rapidly from main shirts, T-shirts and canvas shoes, running all the way, and even covering kitchen knives and mops. The expansion of the whole category leads to a mix of customers and products, and word of mouth has fallen all the way. But there are many changes in the domestic electricity supplier and clothing market. In 2017, everyone tried menswear private custom business, but now this business has long been missing. Up to now, all fans are still silent.

Han costume is out of circle: Song Dynasty's aesthetic hot 2020

Wang Letian, the first young man to wear Hanfu to the street, probably didn't think that seventeen years later, the streets of China's big and small cities, the young people in Hanfu were no longer noticeable. People who wear Han clothes are no longer conceptual "same" or "Robe", but become familiar with you: roommates, friends and even acquaintances. With the expansion of Hanfu consumption groups and the blurring of the boundaries of Hanfu fans, the various disputes faced by Han costume in the past have become the past tense. It is no longer a sign of minority advocacy, but a contemporary dress that carries a good feeling.

Zhongfu said: the TV play "Qingping le" was hot, and the National Silk festival of Han Dynasty on the theme of "Song Feng elegance" led the topic of "Song Chao style" on micro-blog. Behind these clues is the exploration process of a group of young people trying to find the aesthetic consciousness of contemporary youth. From these consumers who pay for the Han Dynasty costume, the Song Dynasty Hanfu did have the embarrassment of breaking through the single scene of Han costume. Before the Ming and Tang Dynasties were large skirts, it was easy to get dressed in summer, while the sleeves of the Han Han costume were straight sleeves and aircraft sleeves.

International events: June 8th to June 12th

Why does LVMH boss Arnott bet on the US?

French Arnott is very keen on the US market. In November 2019, LVMH announced that it would spend $16 billion 200 million on the acquisition of Tiffany&Co., the US jewellery brand. This is also the largest acquisition in the history of LVMH, far exceeding the $7 billion acquisition of Dior in 2017. Now, because of the growing epidemic crisis in the United States, this epoch-making acquisition is also rumored. The deal, which was scheduled to be completed by the middle of this year, has been postponed to the end of the year. The acquisition of Tiffany will enable LVMH to penetrate the US market better, meet more American luxury consumers, and further enhance its influence in the luxury jewelry industry.

Zhongfu said: LVMH investment in the United States is a combination of boxing. On the one hand, to achieve "return to the manufacturing sector", on the other hand, the annual global sales of LVMH reached 53 billion 700 million euros in 2019, and the US market contributed a lot to 1/4. In any case, the ambitious king of luxuries is still confident of the US market.

GAP $65 million 900 thousand in arrears of rent and prosecuted by the landlord again

Simon Property Group, the largest shopping center operator in the United States, filed a lawsuit against Gap Inc. (Gapu) of the US apparel group on Tuesday, accusing it of not paying rent and other expenses, totaling more than 65 million 900 thousand dollars. Gap Inc. released key financial data in the first quarter of fiscal year 2020 on Thursday, resulting in a temporary closure of the store and a quarterly loss of nearly $1 billion due to the outbreak. Simon Property Group filed a lawsuit that Gap Inc. did not pay rent in April 2020, May and June. "The amount due will continue to accumulate every month, including interest.

Zhongfu said: Although the brand strength of Old Navy and Athleta is strong, the profit of Gap and Banana Republic has not reached the level expected by the company, and the profit is not good enough, and the problem of rent has affected the brand image. Last month, Gap Inc. was also prosecuted by another landlord, saying that it did not pay rent in April and May at a store near Times Square in New York. The brand also said that it would give priority to closing some Gap stores and seek rent concessions for stores that are well positioned but can not afford to rent.

Adidas's recovery rate in China is faster than expected, and the Greater China region's revenue growth in May.

German sportswear giant Adidas (Adidas) said on Thursday that sales in the Greater China region resumed growth faster than expected after the lifting of the new cap, while business resumption was slower in Europe and America. Adidas still insisted on the second quarter performance expected in April: sales fell at least 40%, and operating profit dropped by more than 100 million euros. The group said it would release more details when it released its earnings in August 6th. Jefferies analyst James Grzinic said that China's recovery rate exceeded expectations, which means the group's second quarter sales will drop by nearly 40%, rather than a bigger decline that he had expected.

Zhonghua said: the Greater China region is the first major market for the group to achieve recovery. Since mid April, all self operated and co-operative stores in the region have been opened. Although the traffic volume of stores in the big area in May is still lower than that in the same period last year, the increase in conversion rate and the surge in e-commerce sales are enough to offset the impact of reduced passenger traffic. Therefore, the overall income of Greater China in May has achieved positive growth. NIKE, including addi rival, thinks so.

How does Zara's parent company rely on the "lightweight inventory" mode to overcome the difficulties?

Most of Inditex's inventory is stored in online stores. These stores also play the role of distribution centers. Through this mode, Inditex can turn the goods faster, new products on the shelves, and maintain a lower inventory level, avoiding the impact of various accidents on sales, resulting in backlog of stocks, such as abnormal weather, or the outbreak this year. In addition, they use radio frequency identification (RFID) technology to track the flow of goods. The RFID tag is activated from the commodity entering the storage center until the merchandise is sold, and the whole logistics process is monitored, so that Inditex can control the direction of inventory accurately and in real time. "The electricity business has been integrated with our entire business structure since it was launched, which is very important."

Zhongfu said: this model not only helps Inditex resist the pressure of the epidemic, but also enables them to better adapt to the new environment after the epidemic has passed. The importance of online channels will increase with the impact of limited online store traffic and maintaining social distance. Under the epidemic situation, the sales volume of e-commerce channels has been greatly enhanced. Their advantage lies in the centralized inventory mode. They deliver two to three stock stores worldwide every week, so it is not difficult to achieve global door-to-door delivery. At present, Inditex's balance sheet is very healthy, which gives them a good ability to withstand pressure in the long run.