Sports Brand Build Up New Shop Nike High-End Experience Shop KL Enter Jiangsu

Although the sports brand lost the "first year of sports" in 2020, the epidemic also caused more consumers to have health awareness. With the revival of the market and the restart of NBA, sports brands will have a big move.

Once fast fashion is the main character of the major street flagship stores. This year, the sports brand is clearly replaced. Adidas, Anta, Puma and FILA have been setting up high-end stores in recent years.

　　 Nike high-end experience store KL enters Jiangsu

In May, when Nike opened its KICKS LOUNGE L1 high-end experience store in Yinlin, Hangzhou, it has recently made efforts to build high-end stores. Jiangsu Nanjing KICKS LOUNGE L1 experience store was officially settled in June 12th, and attracted a large number of consumers and sports enthusiasts on the same day. The first day sales amounted to 939 thousand and 800.

This KL experience store, with the theme of "born Born To Be Fun", with a free self-made concept to accommodate more interesting tastes, attitudes and viewpoints of young consumers, Nike also designed special business cards for new stores, and integrated Nike's urban version LOGO of Nanjing's urban landmark, which fully integrated Nanjing's urban culture with Nike's sneaker culture.

KICKS LOUNGE was originally a brand activity of Nike, also known as the "crazy shoes club". Because of the explosion of the sports shoes market, Nike has designed the concept of KICKS LOUNGE into a shop, incorporating many new trends in it, and providing consumers with more comprehensive footwear products and VIP service.

In KICKS LOUNGE, you can buy shoes for sale, and some classic versions of NIKE history. The full name of L1 is LEVEL 1, which represents a higher level in KICKS LOUNGE.

　　 FILA the first 5G flagship store in Southwest China is located in Chongqing.

Recently, some netizens told reporters that the sports brand FILA (Fei Le) will open flagship store in Chongqing. It is reported that the area of the shop is 800 square meters. It is a double 5G flagship store. Besides selling products, it will also set up interactive experience. At present, the southwest flagship store of Bayi Plaza FILA has been closed and is scheduled to open in August 2020.

Apart from the FILA flagship store that is being prepared, Adidas, Nike and Puma have settled in the flagship store. The official at Bayi Plaza revealed that at present, there are only 2 brands left in the flagship store on the street. There are 7 flagship stores in the sports brand, which account for nearly half of the total area of the shopping mall, which plays a key role in attracting popularity. About 70% of the passengers are directed at these flagship stores.

As consumers pay attention to the concept of healthy consumption, sports brands are in a good position, especially when the current sports brands are moving closer to the trend design, creating the dual characteristics of comfort, health and fashion. Of course, they will become more popular.

It is reported that this year Tmall 618 activities on the first day, including Nike, Adidas, Anta, Andrew, Fei Le, including 5 sports brand turnover has exceeded 100 million yuan. Among them, Nike broke through 100 million yuan in only 2 minutes and 59 seconds, more than 4 minutes on the first 618 days in 2019. Anta also said that this year's 618 electricity supplier data will refresh the history.