Baidu Live Direct With The Trade Volume Has Exceeded 10 Million

The latest data show that as of June 17th, Baidu's "618" series of live goods activities, the single field turnover exceeded 10 million.

It is reported that during the 618 Baidu launched a series of live goods carrying activities, such as "good things adventure season", "treasure Sichuan", "walking civilization" and so on. Different from other live broadcast, Baidu's live broadcast mainly stimulates users' consumption by creating knowledge and scenes.

For example, in the "618 good luck season gold field" campaign, Baidu restored the production process of one thousand gold. By introducing the knowledge dry goods of gold design, production and technology, it attracted nearly 2 million 300 thousand people watching and a large number of users.

In the recently concluded "treasure Sichuan" live goods, Baidu also introduced the beautiful scenery, cultural heritage and folk customs of Sichuan through the slow live broadcast. At the same time, it will promote more than 40 authentic Sichuan local brands including Changhong, Shu nine Xiang, old dock, Tianwei food, Zhang Fei beef, Shu Xia, new hope dairy, Wuliangye, Xiaolong Kan and so on. Recommend to the national users.

In addition, the infrastructure of Baidu's electricity providers and live broadcasts has been completed. Baidu not only launches the live delivery function for individual anchor users, but users can participate in real name authentication.

Also launched the electricity supplier solution platform "degree shop", for brand electric business, two types of electricity providers and content providers provide shop, trading, settlement, order and other capabilities. On the 618 channel page, the merchandise landing page is not only linked to Jingdong but also to Baidu's own stores.

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