Gome Retail Ranks Top 10 Of China'S Top Online Sales List In 2020

Recently, the China Chain Store Association and Deloitte have jointly carried out a survey on China's online retail, and released the top 100 list of China's online sales in 2020 based on the research results. Gome retail ranked in the top 10 with the "community + live" mode and digital local retail exploration.

It is understood that the list covers the online business of retail enterprises, comprehensive brand manufacturers, B2C retailers who directly sell goods to consumers, and enterprises engaged in the sale of direct B2B commodities, covering various fields of Commerce, consumption, manufacturing and information.

This list is based on the network sales of fiscal year 2019, and it is no accident that Gome retail ranks in the top 10 of the list. We will continue to transform "Guojia · service provider" to "life provider" in 2019. This year, Gome has realized the strategic upgrading of "digital local retail" through solid "digital infrastructure of local retail" and "community + live broadcast" as the main form.

　　 Innovating consumption mode to promote the development of online sales

Since the outbreak of the epidemic this year, consumers' consumption habits have changed. In the face of business pressure, Gome has made rapid transformation and adjustment, and constantly innovated to create a unique "community + live" road.

Gome has developed a new model of community marketing, with stores as the center, covering surrounding users, realizing circle fission and activating huge traffic. With the help of the community, it will give full play to its own marketing advantages, carry out activities such as live broadcast with goods, second kill, preferential purchase, and promote the rapid growth of new consumption such as online consumption, platform consumption and intelligent consumption.

At present, Gome has reached more than 76 million community users, realizing the point-to-point connection with users. The good community traffic foundation creates unique conditions for Gome to carry out live broadcasting with goods in the later stage.

In 2020, Gome, together with CCTV news, cctv.com, Zhejiang satellite TV and other platforms, jointly held a number of super live broadcasts, such as "fight for a better life", "everyone loves made in China", "running for a better life", "enjoying a better life". Relying on Gome's professional and store advantages, Gome created a live sample of "knowledge-based content + Advanced IP + scene" to bring consumers Different interaction and shopping experience.

For example, during May Day, Gome and CCTV news first joined forces to "fight for a better life" super live broadcast. Kanghui, Sabine, Zhu Guangquan, and niegmati live together. On that day, the live broadcast attracted more than 23.58 million people to watch, and the sales volume reached 528.6 million in three hours, which broke the highest online sales record of a single live broadcast with goods It will inject a shot in the arm for China's online sales in 2020.

In July, Gome and CCTV news upgraded their cooperation and jointly held the activity of "buying all over China and helping a better life - CCTV News & Gome retailing live broadcast with goods tour in 31 provinces of China" to bring Gome's "new store status" into thousands of households, further improve the quality and capacity of consumption, stimulate domestic demand, help return to work and production, tackle poverty alleviation and upgrade users' good life experience. At present, Shanghai station and Heilongjiang station activities have been carried out, and the two live broadcasting stations have reached 416 million and 325 million sales records respectively.

　　 Layout of digital local retail changes consumer behavior

In addition to using the new mode of live with goods to promote consumption growth, Gome has also imperceptibly changed the consumer behavior of users through the layout of local retail. According to the consumption demand of "intra city retail" and "instant delivery" brought by local life scenes, Gome app launched a new "store" channel, relying on the existing 2600 stores in China.

Through grid operation, each store serves the users of 3-5 kilometers around, and moves the offline stores to the online. With the full chain business model of "real-time online solution + rapid delivery of goods + service to the store and home", each store forms a deep link with users and becomes the closest and most reliable "family consultant" to users.

If you place an order with high cost performance in the store, you can also choose from the online shopping guide. After receiving the order, the store acts as a "front-end warehouse" for delivery, and users can receive the goods in a very short time.

For customers 3-5km around the store, Gome also provides "flash store delivery" service for small goods, and builds a nationwide real-time logistics distribution service system. This scenario mode reduces the waiting time of traditional e-commerce shopping remote logistics, makes the service more efficient, the shopping experience and logistics efficiency are further improved, and the high-quality matching of resources.

At the beginning of July, the sales revenue generated by Gome app "store" channel accounted for more than 50% of the total sales revenue. The number of users consulting through this function increased sharply, which fully showed the market potential of "store" channel and the recognition and utilization rate of consumers.

In addition, Gome has successively launched non home appliance products from its strategic partner Jingdong, further enhancing user activity and stickiness. It has also carried out in-depth and comprehensive cooperation with JD in supply chain, logistics and service, providing Jingdong with medium and large-scale logistics and delivery and loading synchronous services. Both sides will jointly achieve a wider coverage of warehousing and logistics services.

Through the introduction of Jingdong and other Internet platform cooperation, Gome further builds its more complete network sales system, providing users with more cost-effective products in multi platform, multi-channel and multi-path.

This time, Gome ranks in the top 10 of China's top online sales list in 2020, which is an affirmation of its innovation and breakthrough in the retail industry. Gome will continue to deepen the "home · life" strategy, accelerate online and offline integration, promote consumption growth, and inject new vitality into the development of China's online sales.