Turnover Is Strong! Is It Easy For The Textile And Garment Professional Market In The First Half Of 2020?

In the first half of 2020, due to the impact of the new crown epidemic and a large number of overseas orders, the textile and clothing professional market in various regions will decline sharply. ? From January to June, the total turnover of 45 textile and garment specialized markets (including market groups) monitored by China Textile Federation circulation branch reached 407.933 billion yuan, a year-on-year decrease of 23.72%; among them, the total turnover from January to March decreased by 39.64% year-on-year, while that from April to June decreased by 6.18% year-on-year. The decline rate was significantly narrowed compared with that in the first quarter, indicating that the professional market operation in the second quarter rebounded.

General operation of professional market from January to June 2020

From January to June 2020, the total transaction volume of 45 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 407.933 billion yuan, a year-on-year decrease of 23.72%. Among them, the turnover of 43 markets decreased year-on-year, with an average growth rate of 25.85%; the turnover of two markets increased year-on-year, with an average growth rate of 8.12%.

（1） Analysis of market operation efficiency

In the first half of the year, the average operating efficiency of key shops decreased from RMB 367.51 per square meter to RMB 24.07 per square meter on average, and the average market efficiency decreased to RMB 24.07 per year.

（2） Analysis of market regional structure

From the perspective of regional structure, from January to June, among the 45 key monitoring markets, the transaction volume of specialized market in eastern region was 363.296 billion yuan, a year-on-year decrease of 21.67%, accounting for 89.06% of the total transaction value of the professional market; the transaction volume of the professional market in the central region was 32.012 billion yuan, a year-on-year decrease of 23.72%, accounting for 7.85% of the total transaction value of the professional market; the transaction volume of the professional market in the western region was 12.624 billion yuan, a year-on-year decrease of 41.82% %Accounting for 3.09% of the total turnover of the professional market.

Analysis of transaction volume of 45 key regional markets

Data source: Statistics of circulation branch of China Textile Federation

（3） Analysis of circulation hierarchy

From the perspective of circulation level, the 45 key monitoring market units include 27 producing area specialized markets and 18 marketing specialized markets. From January to June 2020, the turnover of 27 land-based markets reached 361.391 billion yuan, accounting for 88.59% of the total turnover, with a year-on-year decrease of 22.01%; the turnover of 18 land-based markets was 46.542 billion yuan, accounting for 11.41% of the total turnover, with a year-on-year decrease of 34.80%.

Data analysis of the second quarter of 2020

（1） Textile and clothing professional market industry gradually recovered

In the first quarter, affected by the outbreak of new crown pneumonia, professional markets around the country were suspended for a long time. The average business hours in the first quarter were less than one month, which had a great impact on the turnover of the market. In the second quarter, with the continuous consolidation of the epidemic prevention and control situation and the effective implementation of a series of consumption promotion policies and promotion activities, the consumer market gradually recovered. On this basis, the textile and clothing professional market actively overcame the trade environment, public security, operating costs and passenger flow control by reducing the cost pressure of merchants, launching online marketing strategies, refined management and services, etc In terms of the recovery of the domestic clothing industry, the textile industry has gradually taken the responsibility to stabilize the market.

（2） The traditional online exhibition and trade gained a lot

In the first half of 2020, there are still strict prevention and control measures for high-density personnel gathering and circulation across the country. At the same time, the online and offline exhibition of Haining will actively promote the online and offline development of the traditional exhibition, such as online and offline, and actively promote the online and offline development of China's traditional online and offline exhibition space, such as the online and offline exhibition of Haining "Cloud" has become one of the key words in the textile and garment professional market in the first half of 2020, such as Pinyun Expo, Wenzhou men's wear Festival cloud show, Jiangsu (Shengze) Textile Expo, etc. Through the traditional online exhibition and trade, we have realized the connection of social software, website, we media, cloud live broadcast, online payment and guarantee and other tools in a short time, opened a new era of online exhibition in a rich and colorful form, and realized a new breakthrough of online and offline integration development of textile and clothing professional market.

（3） The real market actively promotes consumption promotion activities

In addition to the brilliant performance of online trading, in the second quarter, the professional market fully resumed its daily operation and carried out a variety of offline promotion activities, which activated the passenger flow vitality of the professional market and promoted the recovery of market turnover. Initiated and organized by the circulation branch of China Textile Federation, Guangzhou Baima garment market, Guangzhou cotton international fashion city, Humen Fumin fashion city, Shenyang Wuai clothing city, huahaida (International) clothing trading center, Luokou clothing city in Jinan, Chongqing Chaotianmen District, Chongqing fine clothing market, dayonghui Fashion Plaza, Chongqing Shengming international fashion City, Hong Kong and Chongqing square, etc Tens of thousands of clothing brand merchants actively participated in the summer Warehouse Clearance promotion activities. Both in marketing methods and promotion efforts, they showed great vitality of recovery, realized the return of the real market and achieved satisfactory sales results.

Professional thinking in post epidemic Era

The far-reaching impact of the new crown pneumonia epidemic directly promotes the comprehensive upgrading of the challenges faced by the textile and garment professional market, and speeds up the upgrading speed of establishing a new positioning and realizing the new integration of the professional market. In the post epidemic era, the professional market should adapt to the normal environment of safety and epidemic prevention as soon as possible, based on improving the safety of business environment, accelerating the integration of online and offline, promoting the construction of smart market, and strengthening platform alliance cooperation to actively adapt to the new changes of consumption trend. In the important period of great changes in the global economic situation and industrial pattern, the professional market should actively turn the crisis into an opportunity and realize it clearly and firmly Professional market optimization, upgrading, innovation and development.