Taobao Shuoyin Signs New Year Box Big Order: Amount Of Money Or More Than 10 Billion

After the news that the Shuo Yin e-commerce closed-loop is about to be completed by the end of this month (for details, see the exclusive! Recently, a person close to Alibaba disclosed that Taobao and twitter have recently reached a new round of annual framework cooperation, covering advertising and e-commerce, which is larger than last year.

In this regard, Yibang power seeks confirmation from Alibaba and Shuo Yin.

Alibaba did not respond.

"We and Taobao have always been good partners, and we will create more value for users in the future," he said

According to people familiar with the matter, the cooperation was not in the near future, but reached a month ago, with a framework of more than 10 billion yuan. It has also been pointed out that it may be 20 billion.

It is well known to the e-commerce industry that Taobao signed an annual framework agreement of 7 billion yuan (including 6 billion yuan of advertising and 1 billion yuan of e-commerce Commission) with Twain in in 2019. "After the expiration of the two parties' annual framework in March 2020, the new 20 billion year frame is still under negotiation." However, the news has not been confirmed by Taobao and shaking tone officials.

And the latest news is likely to point to the recent live broadcast e-commerce will use their own small stores to do closed-loop, so as to gradually close the third-party external chain jump.

It is reported that the new regulations on live broadcasting with goods have been formally implemented, and the product links of third-party e-commerce platforms need to send task lists through massive star maps, and 20% platform service fee will be charged. As the promotion cost becomes higher, this is equivalent to guiding businesses to open small stores in Shuo Yin in disguise, which is also considered as the completion of the Shuo Yin e-commerce closed-loop.

Industry insiders have pointed out that in 2019, shaking tone will position itself as the "flow provider" in the e-commerce ecology to earn money for marketing and effect advertising. The year frame of both sides is not unexpected, but the situation is different one year later, "both sides have certain chips and have certain concerns".

"It doesn't rule out smoke bombs." A businessman told Yibang power that after the reorganization of the Shuo Yin e-commerce, all of them have moved to Hangzhou. The opposite door is Alibaba headquarters, which can be seen in its aggressiveness. "The situation that the two sides are close to each other needs some kind of public opinion to alleviate, especially the business sentiment and the judgment of the capital market." He pointed out.

Other businesses told Yibang power, such as mother and baby, cosmetics and other categories, had launched more than 60% of the sales outside the station, and a large part of them contributed to tremolo.

In addition, a service provider told Yibang power: "the night of the 20th (Note: the new regulations on the 20th that the goods must be carried by the star map and the service fee change begins to be implemented) is a sleepless night for many buffeting artists. A large number of live broadcasting rooms are closed, and some are directly forced to stop broadcasting." A number of businesses have also reported that Shuo Yin has been strictly regulating the anchor's behavior of carrying goods in the live broadcasting room recently, and it will directly close the window and force it to stop broadcasting when there are prohibited goods and drainage outside the station.