Gaoyang: Using E-Commerce To Promote The Sustainable Development Of Textile Industry

"From January to August this year, our textile sales increased by 20% over the same period last year." Recently, in the Sanli towel warehouse in Gaoyang County, Niu Jinjin, manager of the dispatching center, told reporters that this benefited from the company's focus on the development of e-commerce business.

Textile enterprises are the epitome of textile enterprises. After more than ten years of development, Gaoyang textile e-commerce business has grown from scratch, from large to large, from large to strong. At present, there are nearly 2000 e-commerce stores in Gaoyang. Enterprises above Designated Size in Gaoyang County have established their own online stores, basically realizing the promotion of products through online stores, and the e-commerce business of enterprises is becoming more and more mature.

Sales increase, e-commerce makes textile enterprises taste the sweetness

"This is one of our disposable facial wipes. It has the advantages of fine and soft contact with facial skin, strong and tough, fast water absorption and strong cleaning power." In Sanli towel's live studio, female anchor Li Tingting is selling goods through live broadcasting. "In this year's" 6.18 "Shopping Festival, only live delivery of goods generated 10000 sales." Sanli towel e-commerce responsible person Wang Xidong said.

In front of the live broadcast sales, the rear warehouse, showing a busy scene. The 20 workers in blue overalls flipped their hands, rechecked, bagged, weighed, photographed, videotaped and uploaded the product information to the major e-commerce platforms.

The orderly organization of warehouse work is a set of "warehouse management and delivery system" connected with the major e-commerce platforms. "Before, 30 workers sent 300 orders a day at most. Now, relying on the delivery system connected to the e-commerce platform, 20 workers deliver 20000 orders a day." Niu Jinjin told reporters that e-commerce has continuously improved its operation efficiency and even more improved its product sales. "

"More than ten years ago, people's consumption concept has been constantly updated. We and enterprises are considering how to promote the transformation of traditional sales mode, and online shopping has gradually attracted people's attention." At that time, the director of Gaoyang County began to promote the transformation of the traditional e-commerce enterprises by using the Internet to promote the transformation of the enterprises.

After more than ten years of development, Gaoyang textile enterprises have formed an e-commerce channel layout with tmall and Jingdong as the main, social and social e-commerce as the auxiliary, and actively explore the distribution of live short video with goods. Gaoyang County is rated as one of the top 25 cross-border e-commerce entrepreneurship counties in China by Alibaba. Textile enterprises such as Sanli, Ruichun, Yongliang, bolixin and Zhiyang have become leading demonstration enterprises in cross-border e-commerce business and domestic e-commerce sales.

"E-commerce now accounts for 40% of the company's annual sales." When it comes to the promotion effect of e-commerce on sales, Wang Xidong said casually.

Build a platform to highlight the advantages of e-commerce cluster development

In the early stage of e-commerce business development of textile enterprises, although coolie operated, it was unable to open up online popularity and obtain flow support because of "small, weak and scattered". To this end, Gaoyang County has built a comprehensive e-commerce Park, such as Bangchen science and technology incubation base and a bucket of gold, to gather scattered e-commerce enterprises of textile enterprises together and develop in groups.

Entering the business incubation base of Bangchen science and technology, the brands of e-commerce companies are hanging outside the independent office space, and the staff of e-commerce shop operation and maintenance, customer service consultation and other staff are busy.

According to reports, the base has a professional team to provide management, logistics, legal, financial and other services for e-commerce practitioners. Employ university professors and entrepreneurs to form a tutor team to provide e-commerce operation guidance services. It has long-term cooperation with Taobao, Jingdong, Amazon and other domestic and international well-known online sales platforms, and regularly invites platform professionals to carry out e-commerce knowledge lectures, entrepreneurship salons and other activities for the settled enterprises. In addition, the base also provides financing and logistics services. By providing the above services, e-commerce practitioners in the textile industry can "carry their bags and settle in", so as to create an e-commerce incubation base for textile enterprises with space sharing, resource sharing and information sharing.

"At present, there are more than 80 e-commerce enterprises settled in the base, the annual transaction volume of e-commerce exceeds 200 million yuan, and the sales volume is constantly increasing." According to the person in charge of the business incubation base of Bangchen science and technology, the base has been rated as an e-commerce demonstration base in Hebei Province.

The development of Gaoyang County textile industry e-commerce cluster has gradually formed an influence on the major e-commerce platforms. Regardless of brand or performance, it has occupied the forefront of hair bath towel category of major e-commerce platforms all year round, and has also attracted e-commerce platforms to actively settle projects in local areas and seek in-depth cooperation.

In January this year, Suning e-commerce platform launched its first c2m industrial belt (through big data reverse guiding the supply side to produce products more in line with consumer demand and more cost-effective products) in Gaoyang, awarded "Suning assembly factory" to five companies including Hebei Yongliang Textile Co., Ltd., and provided platform flow of licensed enterprises With the support of zero platform usage fee, loan interest rate and the lowest price of logistics cost market, the orders of each "joint factory" will reach 1 million in 2020, and the sales volume will exceed 10 million.

Integrate development to promote the sustainable prosperity of textile industry

After more than 400 years of inheritance, Gaoyang textile industry has the advantages of large industrial group, full range of products, complete industrial chain, complete supporting facilities and many famous brands.

How to further transform traditional advantages into market competitiveness and anti risk ability? "Promote the integration and development of e-commerce and entities." Dong Yanjie, director of the Bureau of industry and information technology of Gaoyang County, said the answer.

Now, it has formed the advantages of "e-commerce City, e-commerce City, e-commerce city" and "e-commerce city" and "e-commerce city" and "e-commerce city" and "e-commerce city" Over 6 billion yuan a year.

In order to further expand the brand awareness of online e-commerce, Gaoyang County is not only online but also offline. The Finance Department of Gaoyang County allocates a special fund of 2 million yuan every year to encourage and support enterprises to participate in the domestic and foreign offline exhibition and sales activities such as China home textile exhibition, China knitwear fair, Guangzhou Fair and Frankfurt exhibition, so as to further polish the brand of "China Gaoyang towel" and attract online e-commerce.

In the face of market fluctuations brought about by the epidemic situation, from April 26 to May 15, Gaoyang County Government, together with Alibaba's 1688 platform, launched an online China Gaoyang towel Festival. More than 800 entity enterprises signed up to participate. Through field investigation and big data screening, 200 high-quality enterprises finally entered the main venue, and more than 400 enterprises participated in the periphery of the venue. "Online direct selling of offline enterprises has resulted in sales of more than 260 million yuan." Dong Yanjie said that the integrated development of e-commerce and offline entities has promoted the further development and sustainable prosperity of Gaoyang textile industry.