Before And After Samma'S "Plagiarism"

Not long ago, SEMAR changed its logo again. Some netizens discussed whether the new logo of SEMAR would be criticized. But in fact, it is not the Senma logo that should be criticized, but its "character".

Yesterday, the boss of loose brand ouzi posted a message on his micro blog that SEMAR copied a coat design of his own brand.

According to the official microblog account loose_ According to the official statement, the full print denim of Samma 20ss series is exactly the same as the loose 18aw denim series in terms of design and printing details, copying their 18-year-old style and adding the colors of their 19-year-old products.

What's more, Samma even copied the logo of loose (loose element printing) intact in the past. This makes the loose team feel helpless: it's not a joke to copy someone's name from their homework.

"Plagiarism" has been around since he started working in fashion design, according to ouzi, head of loose. At present, Samma has encountered a lot of well-known brands.

"Before some small brands plagiarized, now choose to voice, because as a well-known clothing enterprise, there is no bottom line in the road of plagiarism. We have worked hard for three years before we have a little popularity, and for brands of their scale, one day's running water may be equal to our one month's running water. Is the original design and hard work not worthy of respect Ouzi said.

Loose is an original clothing brand, founded in Tokyo in 2017 by ouzi from China. The brand mainly focuses on various aspects of members' life, expresses their understanding of the street in a simple and pure way, and integrates the unique elements of China and Japan into the design, trying to build an interesting bridge between the two countries.

At present, there are only five members of the loose team. In the face of plagiarism, they say that they have no experience in dealing with plagiarism. They are not sure what means should be taken to protect their original design rights. "Now the team goes to Taobao to complain first." Ouzi said.

In fact, Senma has been accused of plagiarism more than once.

In 2018, youzhihu netizens pointed out that a T-shirt of SEMAR copied the self-made brand of Liu Yaren of South Korea. According to the netizen, the costume is from the studio concrete concrete concrete studio of South Korean actor Liu Yaren. It is a digital series of sanitary clothes and T-shirts that were sold online in 2015. It was once popular in the fashion brand industry and sold for public welfare.

In view of the suspected plagiarism, many netizens have asked Samma to take off the shelves immediately and apologize. This is also the most basic reply that ouzi hopes to get, "if a small-scale studio like ours wants to go through legal procedures, it will also involve lawyer's fees. We will not be able to go there for a while and a half."

Zhao Zhan, a special researcher at the intellectual property research center of China University of political science and law and a lawyer from Beijing Zhilin law firm, once said in an interview with reporters from the democracy and legal society that if you plagiarize the patterns on clothes, it is generally an infringement of the copyright of art works. In addition, if the plagiarism is the overall style of clothing, it is difficult to apply the copyright law for protection.

"In general, the protection is based on Patent Law and anti unfair competition law. If others apply for a design patent for the overall style of clothing, the plagiarism can be sued for patent infringement. " Zhao said.

But in real life, a lot of victims involved in plagiarism choose legal means to protect their rights, and the final result is too much. Even if the rights are protected by law, few original brands have enough funds to apply for design patents when they create brands. In addition, as ouzi said, when seeking legal ways to protect their rights, the main obstacles of * * are the cost of obtaining evidence and the cost of litigation.

Roaringwild, a fashion brand in Shenzhen, once published an article on the official public account: "plagiarism is an art, Hailan home makes people envious", openly accused domestic clothing giant Hailan house's chaopai black whale hlajeans of plagiarism, changing their spring and summer 2018 series into a new 2019 series for sale.

The clothes sold by the Taobao shop "Qian Fu Jia Xue Li custom made by Xueli", a famous online celebrity, have been accused of plagiarism by the independent domestic designer brand i-am-chen, and have been continuously fermented on the Internet. Although the matter involved no formal apology has been obtained. "China's independent designer brand is still in its infancy. Under the current domestic environment, it is very difficult to do original design. So in the face of plagiarism, designers are very aggrieved. " I-am-chen brand director once said.

Although "plagiarism" has become commonplace in the clothing industry, and "no result in safeguarding rights" is also a common saying. Many colleagues advise ouzi to "get used to it" and "being copied shows that you are a big brand". However, ouzi said that he could not tolerate such "bad habit culture".

"No matter the clothing industry or other industries in China, there is no respect for intellectual property rights. For example, original music is likely to be taken away directly, and you can't be held responsible. What's more obvious is that these popular variety shows in China, hip hop in China, is just stealing Korean show me the money? It seems to have become a normal, but I despise such a way and attitude. " Ouzi said.

The reporter once asked whether there was plagiarism through the microblog private message Senma. But up to the time of publication, no reply was received from the other party.

"I really hope that the big capitals like SEMAR don't have too much bottom line, so that we independent children can at least have a living space." Ouzi said.