Algorithm Accurate Prediction, Tmall TMIC Greatly Promotes Test Funds, And Helps Brand "Scientific Selection"

Every year's double 11 is a battlefield. Consumers are scrambling for pre-sale and favorite orders, and the platform is racing against the clock to ensure the construction of the entire digital business ecosystem. And for brand businesses, they are also facing the battle of preparing for the double 11.

From the selection of new products, to inventory, and then to delivery, turnover, businesses are facing a lot of "pressure.". Especially in the FMCG clothing industry, double 11 stock volume can even reach several billion. This is undoubtedly a severe challenge for enterprises with less experience or smaller scale. In this context, tmall TMIC launched intelligent testing PK interactive selection, integrating ecological technology capabilities, aiming to enable more brands to open a new era of digital selection.

In the era of digital product selection and consumption, it greatly promotes the test fund to make a record in history five Big record

Tmall TMIC greatly promoted the testing of the first PK interactive selection, and assisted with the accurate prediction of "thousands of people and thousands of faces" scientific algorithm, it provided scientific and efficient selection results for the brand, helped the merchants to select the right money, prepare the right goods, and continuously optimized the resource allocation in the process.

Since its launch, tmall TMIC has been well received by the market and brand merchants because of the core problems such as difficulty in selecting brand products and inventory risk.

In terms of product coverage, tmall TMIC greatly promoted the largest scale test record of 764 brands in 5 business districts including international, domestic and omni channel, with 20500 new products tested, and 12200 new products were selected for the brand.

Secondly, the large promotion test fund covers 1 million consumers to participate in interactive selection in just three weeks, creating a record of the highest efficiency of the platform in the history of penetration into the public and private domains.

In terms of playing method, the big promotion test model has become the most cool game method in the industry because it supports multiple scenes of PK, 3D and series test, and gives users the most comprehensive perspective and real sense of body.

In addition, the promotion of testing funds also set a record of the latest mode and strongest linkage in this double 11. It not only selects the top 2000 high-quality products through the algorithm, but also sends them to tmall's small black box channel and double 11 pre-sale venue by marking "nationwide voting", but also cooperates with many industries such as men's wear, sports, underwear, home textile, etc., and cooperates with product, development, algorithm, testing, design, marketing and other departments to give more help to the operation of digital brand selection.

Some data show that during the first wave of pre-sale of double-11, the transaction volume of high-quality products under test has reached 30 times of that of single products in the large market.

“ Thousands of people, thousands of faces ” Accurate insight into consumers and efficient connection of brands and platforms

It is the key to the success of tmall TMIC intelligent testing that online consumers' preference of "thousands of people and thousands of faces" can be perceived in advance with the digital innovation mode and the market demand for core brand products.

Sports and leisure brand vans has been connected to tmall TMIC intelligent testing project for two consecutive years to enable the double 11 stock preparation plan. Especially in the planning and preparation of head products, vans has greatly promoted the intelligent selection of vans by combining big data and intelligent analysis. With the promotion of testing funds as the starting point, the brand and the consumer market can achieve a more smooth demand docking, and the merchants' stock preparation can be optimized and iterated, which can effectively reduce the pressure of goods preparation and operating costs of brand merchants during the double 11 period. Based on many successful cooperation, vans also said that it would further cooperate with TMIC in the future, and apply the concept of digital innovation driven to Omni channel product planning.

Coincidentally, George Zhang, CO president of C & A of Xiya Yijia Business Group Co., Ltd., also highly affirmed the optimization and upgrading of commodity planning brought by intelligent measurement. In his opinion, the subversion of the traditional fund selection mechanism by the intelligent payment measurement project not only accelerates the support of the supply chain, but also closely integrates product development and consumer demand through rapid response to market demand, and ultimately realizes the maximization of enterprise benefits.

These successful cases convey the value and significance of intelligent measurement business in the whole double 11 promotion ecology.

For the brand, it can help to solve the pain point, and based on the consumer feedback to the business incubation strategy. As for the platform, it can lock in more new products through the benign linkage between project formation and brands, so as to continuously output high-quality products for the channel and show the platform's scientific and technological strength.

Of course, between the brand and the platform, we can see the accurate insight into the diverse needs of modern consumers, which is also the key core of intelligent measurement. The value of the test data deposited by tmall TMIC is extremely valuable. It is the consumer insight and perception hidden in the data that makes the digital selection say goodbye to "beating the head", and makes the mission of TMIC "there is no hard new product in the world" into reality.

TMIC is the only platform for TMIC to promote the innovation of TMIC. It not only helps the brand solve the core pain points such as product selection difficulty and inventory risk under the promotion scenario, but also continuously upgrades the business scene around the actual market demand through continuous business practice and exploration.

In 2021, TMIC will also lock in 38 big promotion, 618 promotion and double 11 and other nodes to continuously increase the brand's power through the large promotion and testing project. It will not only help the brand to select, select and prepare the right goods in the new consumption era, but also provide greater exploration space for digital brand operation.