International Advantageous Brand Cluster Seminar (Ganzhou) Textile Brand Construction Forum Successfully Held

In order to enhance the competitive advantage of China's industrial clusters and establish the excellent image and dominant position of Chinese brands in global competition, the international advantageous brand cluster is sponsored by the Silk Road Planning and Research Center, China Brand Construction Promotion Association, Ganzhou Municipal People's government, and undertaken by China national brand network, Ganzhou Market Supervision Bureau, Ganzhou industry and Information Bureau, and Ganzhou textile and garment industry office The seminar (Ganzhou) textile brand building forum was held in Ganzhou City, Jiangxi Province on the afternoon of November 25.

Nearly 100 relevant leaders, including Wang Baojun, Secretary General of China's textile and clothing brand cluster, Xie Baohe, first level inspector of Ganzhou CPPCC and deputy leader of Ganzhou textile and garment industry belt promotion and coordination leading group, Liu Xinming, deputy general manager of Alibaba cloud's new retail business department, Xu Jingnan, vice chairman of China's sporting goods brand cluster and chairman of peak group, ye Qi, President of new Bailun leading group Experts and enterprise representatives attended the forum.

Wang Baojun, Secretary General of China's textile and clothing brand cluster, introduced relevant persons in charge of China's textile and clothing cluster, and explained why to establish China's textile and clothing brand cluster and its advantages. Only through the establishment of brand cluster, let the leading enterprises in the cluster drive other small and medium-sized enterprises, can China's textile and apparel brand market competitiveness gradually improve, and finally go abroad to participate in the global textile and apparel brand competition.

Xie Baohe, the first level inspector of Ganzhou CPPCC and deputy leader of the leading group for promotion and coordination of Ganzhou textile and garment industrial belt, stressed that innovation is the soul of a nation's progress, an inexhaustible source of a country's prosperity, and a profound national endowment of the Chinese nation. Ganzhou City is striving to build Ganzhou red cultural clothing base, introduce and cultivate high-quality supply chain platform, focus on kinetic energy innovation, increase the construction of textile and clothing information infrastructure, and encourage the development of new formats of direct broadcast economy, platform economy and sharing economy. At the same time, we should change "attracting investment" to "selecting business and investment", and improve the production and living facilities of the park. In the future, Ganzhou textile and garment industry will take innovation as the fundamental driving force to promote the development of the industry to a higher quality.

Liu Xinming, deputy general manager of Alibaba cloud's new retail business department, made a keynote speech on the new retail reform of textile and clothing. In this stage, consumers should take advantage of the new opportunity of clothing retail to meet the needs of consumers in a new round of clothing shopping The textile and clothing industry of the company has radiated new vitality.

Xu Jingnan, vice chairman of China's sporting goods brand cluster and chairman of peak group, shared his experience on how to build an international famous brand. He pointed out that many enterprises in China must improve their products in an all-round way. Only the best products can be competitive. Every enterprise should give full play to its own advantages and make a contribution to the great rejuvenation of the Chinese nation.

Zhang Qingzhong, chairman of Guangzhou Mingpai Garment Co., Ltd., expressed his views on industrial transformation and upgrading. He believes that after long-term development, the clothing industry has entered the fast lane of rapid development. Enterprises need to use their own advantages to derive industry data, grasp the international and domestic situation, derive new industries from their strengths, transform the promotion of development to the improvement of quality, implement the brand driven strategy, improve the competitiveness of the textile and garment industry, and promote the clothing industry chain Towards the middle and high end of the value chain.

In view of the topic of brand upgrading under the new consumption trend, ye Qi, President of new Bailun leading group, said that in the new consumption era, young consumers pay more attention to individual consumption and expression of personal vitality. Brands need to do more in-depth research on market demand, carry out scene matching of clothing, pay attention to cost performance while ensuring product quality, and strengthen online and offline retail markets At the same time, it creates brand IP, which makes the enterprise brand culture become a huge intangible asset.

Finally, in the round table forum, Li Xin, Deputy Secretary General of China Garment Association, Shen Yongfang, President of Shenzhen fashion creative industry alliance, honorary president of Shenzhen fashion industry association, founder of fashion Shenzhen exhibition and Shenzhen fashion week, Xu xiongbo, manager of technology R & D center of Fujian xunxing zipper Technology Co., Ltd., Li Yi, general manager of Ganzhou Hexin Garment Co., Ltd., and Beijing Zhongchuang Qiu Tong, chairman of culture and tourism industry group, expressed his views on "brand upgrading under the new consumption trend".

In 2019, the textile and clothing industry of Ganzhou city began to enter the fast track of development. By the end of November 2019, the total industrial chain output value of the textile and clothing industry in Ganzhou City was 69.828 billion yuan. The textile industry in Ganzhou will achieve a year-on-year growth of RMB 2.498 billion, with a year-on-year increase of RMB 2.436 billion, with a year-on-year growth of 11.13% in the main clothing industry of Ganzhou, with a year-on-year growth of 11.13% in the main clothing industry of Ganzhou. At the same time, the construction of textile and clothing industry projects has been steadily promoted. By the end of 2019, the counties and cities of Ganzhou textile and clothing industry belt have signed 70 textile and garment projects with a total amount of 25.767 billion yuan, and 41 projects have been started. In the whole year of 2019, the output value of the whole textile and garment industry chain, the main business income above the scale and the profit all maintain double-digit growth. This time, the forum of textile brand construction of international advantageous brand cluster Seminar (Ganzhou) was successfully held in Ganzhou, which also indicates that a beautiful long scroll of green rise of red Ganzhou is unfolding slowly.