Deppon Express Attended The Seminar: Put Forward Comprehensive Transportation Solutions To Promote The Development Of O2o New Retail

On December 18, the fourth 2020 National Conference on the integration and development of garment express and express transportation, sponsored by China Federation of logistics and purchasing, was held in Shanghai, attended by hundreds of representatives from garment enterprises, express delivery enterprises and relevant industry associations from all over the country. The meeting, with the theme of "gather strength, fashion and integrate the future", will discuss hot topics such as how to deal with clothing logistics in the post epidemic era. Deppon express, as the leader of large express industry, was invited to attend the meeting and won the 2020 clothing logistics pf efficient Partner Award.

propose Transport integration Solutions help garment o2o New retail development

This year, the outbreak of the epidemic has not only affected the consumption habits of public users, but also forced the adjustment of the development direction of major industries.

Under this background, the overall business ecological layout has changed. During the epidemic period, offline sales were affected. At the same time, with the rise of live delivery and new retail, enterprises have opened up online channels. In the future, the online and offline o2o marketing model of clothing industry is the general trend.

Cai Jin, vice president of China Federation of logistics and purchasing, said, "garment enterprises need reform to provide better consumption experience for consumers."

As an important part of the supply chain of the clothing industry, express enterprises also speed up the pace of improving the transportation solutions of the clothing industry, and launch more quality services to help upgrade the shoes and clothing retail services.

Compared with other industries, the business scene of clothing industry is complex and diversified, and many links need express companies to support operation, such as general warehouse distribution, sub warehouse distribution, store allocation, e-commerce B2B and B2C returning goods to return warehouse, etc.

However, different logistics links have different transportation difficulties. For example, at the production end, due to the short supply chain cycle and the fragmentation of OEM orders, it is more difficult to logistics from factory to warehouse and store; at the storage end, there is a problem of high inventory pressure, which requires the logistics company to respond in a timely manner and efficient transportation scheme; at the sales end, due to the new and fast products and high sales peak, the merchants have specific logistics demand for distribution. In view of this, express companies need to launch comprehensive solutions for clothing transportation.

"By integrating the current logistics mode, we have optimized and upgraded warehousing to store, store to store, store to store, etc. based on the current logistics mode, we can ensure the premise of transportation quality, reduce cost and efficiency, and better open up all logistics links." Wang Jiang, chief expert of deppon Express clothing supply chain, also said at the meeting that since this year, deppon express will not be closed for the Spring Festival, and the delivery end is guaranteed.

straight Business model And technology empowerment accelerate Integration of express transportation in garment industry

The ultimate logic of the new marketing model of clothing industry is to provide consumers with more comfortable and satisfied shopping experience. Deppon Express provides high-quality transportation services for garment enterprises and improves the shopping experience of consumers through direct marketing mode and technology empowerment.

At present, deppon Express has basically achieved 100% coverage of prefecture level and district level cities in China. Grid penetration and efficient transport capacity in the industry to achieve the next day to achieve a rate of more than 83%. For the intra city express demand under o2o scenario, the average daily intra city business unit volume of a clothing brand of deppon express service is 700 +, reaching 96.5% the next day.

Under the management strategy of direct marketing mode, deppon express guarantees the control of all links and provides guarantee for high-quality transportation service. For example, in the collection process, deppon Express has realized the general warehouse distribution, 2-hour door-to-door, unified nationwide collection of goods transferred from different places, and integrated collection of large and small pieces. At the same time, deppon express can also provide integrated collection of large and small pieces for the transfer or return of shoes and clothing brand stores, which is very flexible and convenient.

In the end delivery link, deppon express insists on delivering goods upstairs and providing high-quality end delivery service. According to relevant data, the utilization rate of deppon express in the express cabinet is at the lowest level in the industry. In view of the abnormal express delivery of "big customers" in the clothing industry, there is a dedicated customer service team to ensure the package safety and service quality from the order to the signing and after-sales.

In addition, deppon express will invest 1.5% - 2% of the total revenue in it projects every year for R & D and exploration and innovation. In addition, deppon express also strengthened external strategic cooperation with Huawei, iFLYTEK and other well-known technology enterprises. Under the strong it system guarantee, deppon express realizes the whole network data linkage and real-time transmission, and has a clearer understanding of each package dynamic. At the same time, through technology empowerment, it also provides more intelligent services for customers.

"Customers only need to place an order with one button, and they can connect with deppon Express's professional system, which makes it easy to create, cancel, modify and track orders. In order to prevent the "chain of orders", deppon express launched the "integrated electronic face list" service, namely, scanning and pasting, and realized the chain order rate of 0%. The overall operation efficiency has been increased by 30%, and the number of customers who place orders, follow orders and distribute goods in the warehouse is reduced by 50%, so as to effectively reduce the cost and increase efficiency for customers. " Deppon express related person in charge said.

Rich experience in express operation strengthen customer O2O business expand

Over the past 24 years, deppon Express has been growing and has become a comprehensive logistics service provider covering less than carload, express delivery, vehicle, warehousing, cross-border and other businesses. Its professional, networked and large-scale express service capability will help more customers expand o2o business.

This year, with the rise of live delivery, for such e-commerce customers, deppon Express has been providing professional "collection" and "payment" services to help customers smooth o2o business.

In terms of "collection", deppon Express has 10 years of collection experience, and can achieve flexible refund and refund visualization. In the face of customers' concerns about low signing yield, secondary delivery and quick and safe refund, deppon express can achieve a signing rate of no less than 80%, which greatly reduces the probability of return refund. At the same time, deppon express also has a special direct marketing management process, which can support the secondary marketing and delivery of goods.

In the aspect of "payment on behalf", deppon express directly connects with the ERP system of shoe and clothing enterprises, uniformly prints out customers' orders and delivers goods, so as to improve efficiency and complete the upgrading of user experience.

Wangjiang said, "now, in addition to tmall, Jingdong and pinduoduo, online shopping also has live platforms such as Kuaishou and shuoyin. Customers can launch products in multiple channels, which also increases the cost of express delivery. In the future, deppon express will be connected with the customer delivery system, which will automatically count the orders of customers from different channels in a day, so as to save customers money for multiple tickets and reduce costs and increase efficiency. "

In the future, deppon express will continue to provide customers with Omni channel product support and comprehensive solutions for the pain points of the new o2o marketing mode of garment enterprises, so as to help the better development of garment o2o business.