Longqingxiang, A Time-Honored Brand, Will Open A New Chapter

A wonderful symphony of music art and clothing culture

On top of the top art palace, a piece of classic music is graceful and melodious, which tells a strong feeling of gratitude

Tan Lihua dressed in longqingxiang high-level customized appearance

On December 26, 2020, longqingxiang, a leader in China's high-end customized clothing industry, a century old brand and a customized brand, will give a performance in 2021 at the National Grand Theater, where high-end users who have been accompanying along the way meet with elegance again.

In the co-operation of "appreciating national charm and respecting the original heart", bid farewell to the extraordinary year 2020 and start a brand-new year of 2021. Just like the persistence and mastery of craftsmanship, holding a heart of gratitude, firmly and prudently moving forward, in longqingxiang, gratitude has become a habit, and constantly enrich the connotation with action, in the process, also harvest their own growth and transformation. The year 2020 will also coincide with the 25th anniversary of the revival of longqingxiang's ancestors. With the profound insight into the continuous accumulation of gratitude, a new chapter of brand gratitude will be opened.

High end customers enjoy music guide

　　 Keep the original intention and spread the tradition

In the past eight years, long Qingxiang has integrated his gratitude into a wonderful note and sent it to every high-end user's heart. The romantic and unique way of giving back thanks is as unique as long Qingxiang's industry prestige.

Tan Lihua (first from the right), artistic director and chief conductor of Beijing Symphony Orchestra, visited longqingxiang's appreciation meeting

Tan Lihua, vice chairman of the Chinese Musicians Association, deputy director of the Art Committee of the National Grand Theater, vice president of the China Symphony development foundation, art director and chief conductor of the Beijing Symphony Orchestra, Tan Lihua's party platform was conducting the ceremony. In the beautiful atmosphere, the concentration of emotion was constantly rising and fermenting, which connected long Qingxiang with the hearts of loyal users.

Li Yanyan, President of Beijing longqingxiang Clothing Co., Ltd., is interviewed

Li Yanyan, President of Beijing longqingxiang Clothing Co., Ltd., said that inviting distinguished guests to attend the new year's thank-you meeting has become a cultural tradition of longqingxiang brand. He hopes that through the influence of classical music and elegant art, longqingxiang's distinguished guests will have a more diversified and spiritual cultural experience.

Chen Wen, President of Beijing time honored Brand Association

As a national quintessence time-honored brand with a history of 400 years, long Qingxiang always regards inheriting and spreading Chinese traditional culture as the foundation of its brand. As a virtue respected since ancient times in China, gratitude, kindness and gratitude are naturally incorporated into the brand value system by longqingxiang, and become the key to construct the whole corporate culture. Behind the gratitude, the self-cultivation of knowing etiquette, bearing humility and understanding respect shows longqingxiang's brand mind and pattern.

Zhang Jian, Secretary General of China time honored brand working committee

Gratitude is a sincere emotion. Because of gratitude, so the elegant music this world infinite beautiful thing, will give it to the user. In the selection of songs, a large number of Chinese traditional classic repertoires, such as "the Golden Snake Dance", "Qinyuan spring · snow", "Haixia" suite, orchestral "in the field of hope", ballet "Red Detachment of women" and other traditional Chinese classics, all of which interpret the theme of "appreciating the national charm and respecting the original heart" of this new year's thank-you meeting, expressing long Qingxiang's adherence to the traditional national culture, As well as for the user inheritance consciousness with good intentions.

Sun Ying, the representative inheritor of the production techniques of costume and stage I master of Beijing Arts and crafts, the second batch of national intangible cultural heritage projects, was interviewed by Sun Ying

　　 Gratitude in heart, internalization in practice

Because of gratitude, longqingxiang turned his deep gratitude into a firm heart of mission and always acted with gratitude. Since the establishment of the brand, longqingxiang has always been focusing on the perfection of products and services, polishing with ingenuity, and devoting himself to innovation and research and development, perfectly combining Chinese traditional handicrafts with modern fashion technology. At the same time, committed to self-improvement, so as to create greater value for users. The realistic attitude is integrated into every needle and thread, and also conveyed to longqingxiang's users. Gratitude is not only emotional, but also concrete and simple. In this process, the praise from the market, the trust of users and various honors have also become the feedback and empowerment of gratitude to the brand.

High end customers enjoy music guide

In 2020, a very special year, everyone has a lot of emotion, and can more agree with long Qingxiang's interpretation of gratitude, and use music to convey to users the feelings and positive energy of being a song, cherishing the present and being loyal to the heart.

In art salon, young people who are proficient in symphonic music win applause from the audience

Li Yanyan, President of Beijing longqingxiang Clothing Co., Ltd., said that in 2020, longqingxiang made continuous efforts in channel integration, digital transformation and fashion upgrading, and achieved innovation and breakthrough. In 2021, longqingxiang people will still stick to their original intention, link more advanced fashion forces, and forge ahead with the drive of gratitude, so as to continue to write a new legend of longqingxiang's 100 year high-level customization business.

Longqingxiang VIP group photo, share a good moment

Gratitude is attitude and action. Gratitude is a promise, but also a harvest. By virtue of his understanding of gratitude, long Qingxiang is presenting the essence of gratitude and expanding the connotation of gratitude. At the music feast of longqingxiang 2021 New Year's thank you meeting, enjoy gratitude and understand gratitude.