Explore The Pioneer Model Of Product Innovation! "2020 Ten Categories Of Textile Innovative Products" Commendation Activity Held In Taiyuan, Shanxi Province

On December 22, 2020 China Textile Conference was held in Taiyuan, Shanxi Province. The conference was hosted by China Textile Industry Federation, CO organized by Yangquan Municipal Party committee, Yangquan Municipal People's government and Huayang New Materials Technology Group Co., Ltd. and supported by Shanxi Provincial Federation of industry and commerce. The "five in one" conference is a combination of "light of textile industry" China Textile Industry Federation science and Technology Education Award conference, China Textile Innovation annual meeting, China Textile entrepreneurs annual meeting, China Textile and clothing industry social responsibility annual meeting, the Fifth Council of the fourth China Textile Federation and the eighth expansion meeting of the fourth executive director.

More than 1100 people attended the meeting, including representatives of member units of China Textile Federation Council, representatives of local governments, enterprises, departments of China Textile Federation, and media representatives.

"2020 China Textile Conference" held in Taiyuan, Shanxi Province

Moments of glory

Explore the pioneer model of product innovation in China's textile industry

As a heavy link of "2020 China Textile Innovation annual meeting", Xu Yingxin, vice president of China Textile Industry Federation, read out the commendation decision of awarding the honorary titles of ten categories of textile innovative products in 2020, and announced and commended the list of selected products and enterprises of "cultivating and promoting ten categories of textile innovative products in 2020" in the form of video. 115 selected products made their first collective appearance, focusing on the innovation strength of China's textile industry.

Since 2017, entrusted by the Department of consumer goods industry of the Ministry of industry and information technology, under the guidance of China Textile Industry Federation and with the support of China Garment Association, China Household Textile Industry Association and China Industrial Textiles Industry Association, the Productivity Promotion Department of China Textile Industry Federation has continuously carried out "cultivation and promotion" in three major fields: clothing, home textiles and industrial textiles Guangzhou ten categories of innovative textile products "special work. This work aims to promote enterprises to speed up the implementation of the "three product strategy", advocate product innovation and creative design oriented by market demand, give play to the demonstration and leading role of innovative products, and improve the quality satisfaction and brand trust of innovative products. It is of great significance to cultivate "innovative products" with market potential, promote "Chinese brands" leading consumption upgrading, and meet the people's "good expectations" for quality life.

Continuous cultivation and promotion

Display of selected products to highlight the innovation strength of the industry

As one of the key measures to implement the "three product strategy", ten categories of innovative textile products have been committed to explore and cultivate innovative textile enterprises and innovative products with market potential. In 2020, through The "on-site verification" link tests the accuracy of the enterprise's application materials, and investigates the enterprise's innovative product development management experience; To investigate the needs of enterprises, provide guidance on product development for declared enterprises, and increase the communication and interaction between enterprises and industry service organizations.

In addition, the ten categories of textile innovative products work office has taken a series of effective brand cultivation and promotion, market development measures, through the Shengze Textile Expo, Humen clothing fair and other important domestic industrial cluster exhibition platforms, preferential recommendation of the selected enterprises to participate in the "Shuangpin Online Shopping Festival" jointly organized by the Ministry of Commerce, the Ministry of industry and information technology, and the "women's clothing fabrics" In addition, it also provides the industry chain docking and product development guidance services for the selected brand enterprises, such as recommending the cutting-edge application of new materials and new technologies and providing guidance for the development direction of new products for brand enterprises such as Clarette, gelix and Evely, so as to strengthen the cultivation of the selected brands. So far, a total of 331 furniture brand enterprises with innovative strength and 318 innovative products with market potential have been cultivated and promoted.

At the "2020 China Textile Conference", 115 selected products photo walls and 26 selected products with fashion creativity, scientific and technological innovation and green environmental protection concepts were displayed in the corridor outside the venue, which won the high recognition and evaluation of leaders and representatives. Before the meeting, Li Binhong, director of the national textile product development center, accompanied Gao Yanmin, director of the Department of consumer goods industry of the Ministry of industry and information technology, and other leaders to visit the "ten categories of innovative textile products exhibition area". Chen Baojian, chief engineer of the national textile product Development Center, introduced the development process and achievements of the work. After four years of precipitation and accumulation, bosden, Anta and Pathfinder were attracted Domestic excellent top brand enterprises, such as 361 degree, SEMAR, Evely, Boyang, Mengjie, mercury home textile, etc., have continuously applied. Every year, products with different styles, different categories and different innovation points are selected as the "top ten categories of textile innovative products" of the year. The number of declared enterprises is also increasing. At present, it has achieved good industry reputation and influence, so as to promote the "three products" strategy Effective implementation of the contribution. Director Gao spoke highly of the products selected this year, and positively affirmed the work in continuously exploring innovative products in the industry, cultivating and promoting industry innovation models, and expected more diversified innovative products and more Chinese brands to participate in the future, so as to help China's textile industry move towards the high end of the global value chain and meet the people's new expectations for a better life.

Pioneer representative

Design enables products to be serialized, fashionable and branded

As one of the highlights of "ten categories of textile innovative products in 2020", bosden Dengfeng series down jacket won the gold award of the fourth "China excellent industrial design award" sponsored by the Ministry of industry and information technology on November 25, becoming the only textile industry representative among the ten gold award works. At the "2020 China Textile Conference", sun Ruizhe, President of China Textile Federation, presented the gold award of "China excellent industrial design award" and "2020 top ten categories of textile innovative products" trophy for Gao Xiaodong, executive director and vice president of bosden International Holding Co., Ltd.

Sun Ruizhe, President of China Textile Federation, presented the trophy to bosden

As a pioneer representative of "ten categories of innovative textile products in 2020", Gao Xiaodong brought the experience sharing of the theme "design to the peak, intelligent manufacturing warmth" to the delegates. He said that bosden will continue to give full play to the R & D and design advantages of leading enterprises, make efforts to the front-end of the "smile curve" of the industry, and continuously improve the product quality, technology content and fashion degree by designing enabling products to be serialized, fashionable and branded, and strive to focus on a category in the field where he is good at, so as to become a global leader.

Gao Xiaodong, executive director and vice president of bosden International Holding Co., Ltd., shared the experience

In terms of product serialization, bosden breaks away from the traditional R & D ideas, takes market data as the support, respects regional differences, age differences and personality differences, and creates a three-dimensional product line through data-based research and development. In terms of product fashion, bosden, based on the consumer mental resources of "big brand, good quality, and the pronoun of down jacket", has insight into the user demand under the consumption upgrading, and comprehensively integrates the international advantageous resources to create a new fashion with international character and national fashion temperament. In terms of product branding, bosden has been deeply involved in the field of down jacket for 44 years. Since 2018, the company has returned to the original intention of starting a business, adhered to the brand leadership and strengthened the brand confidence, and successively launched fashion shows on international fashion stages such as New York Fashion Week, Milan fashion week and London Fashion week. And through all kinds of new media and we media platforms, we will make a comprehensive voice, enlarge the brand volume, and let the global consumers know that China's textile and garment industry has not only good products, but also good brands.

Source: Official wechat of textile Guide