Ding Shizhong'S Two Sessions Suggested: Formulate National Industrial Strategy And Build World-Class Enterprise Headquarters Base

On March 5, the fourth session of the 13th National People's Congress opened in Beijing. As a deputy to the National People's Congress for three consecutive sessions, Ding Shizhong, chairman of Anta Group's board of directors, prepared a number of suggestions on national industrial development and regional development this year, including "suggestions on formulating national industrial strategies to build world-class enterprise headquarters base", "suggestions on formulating special policies to promote the development of ice and snow sports equipment and ice and snow industry" and "strengthening rural areas" Suggestions on youth physical education to Promote Rural Revitalization Strategy, and suggestions on promoting the development of local private economy and regional economic advantages, such as "suggestions on supporting Quanzhou to create a national private economy demonstration city", etc. It also provides suggestions for the formulation of China's industrial strategy, the development of ice and snow sports, the promotion of Rural Revitalization and the development of local private economy.

Representative Ding Shizhong said that in the new stage of historical development, the government should study and improve systematic industrial planning from the height of national strategy, optimize the industrial layout, actively guide and support enterprises to become bigger, stronger and better; at the same time, it should support enterprises to enhance their strength in terms of corporate governance and technological innovation, so as to create a group of enterprises that represent China's industrial level and have international competitiveness Global enterprises and industrial clusters. "In the next five to ten years, China's leading enterprises will certainly grow into world-class enterprises, and China will also become the headquarters base of world-class brands."

Strive to build a number of industrial clusters with international competitiveness

The Fifth Plenary Session of the 19th CPC Central Committee proposed that we should accelerate the development of modern industrial system, promote the optimization and upgrading of the economic system, and insist on putting the focus of economic development on the real economy. This is not only the inevitable requirement of building a modern economic system and promoting high-quality economic development, but also an important measure to build a new development pattern and shape the national industrial competitive advantage. From the strategic height and overall perspective, it points out the direction for the industrial planning and enterprise development in the period of the "14th five year plan".

However, the current external development environment is still complex. There are still many challenges in the domestic economy, such as unbalanced regional development, severe impact of the epidemic on the market, declining contribution rate of service and consumption to the total economic volume, low proportion of highly skilled talents, lagging behind the development of enterprises in terms of brand development, aggravation of population aging and gradual disappearance of demographic dividend Industry upgrading has brought huge uncertainties.

"It is suggested to formulate a clearer national industrial strategy, establish the vision and path of national strategic industry development from the central government level, optimize and upgrade the industrial structure, rationalize the regional structure layout, create advantageous industries that can participate in international competition in the future, and work together with existing Chinese enterprises to formulate competitive strategies to participate in international competition and maintain a dominant position To create a number of industrial clusters with international competitiveness. " Ding Shizhong said that it is necessary to review the current strategic priorities from a future perspective, focus on investment fields of key industries and plan strategic emerging industries in advance on the basis of consolidating traditional advantageous industries.

As an entrepreneur, Ding Shizhong has been studying the future development direction of the enterprise in the long-term business practice. He believes that as economic entities, enterprises should participate in the promotion of national industrial strategy and the construction of industrial clusters, strengthen the independent research and development of their core technologies, promote the transformation and upgrading of the supply chain, and strive to improve their position in the value chain; on the other hand, enterprises should use global resources to cultivate global purchasing capacity, build a mutually beneficial and win-win supply chain cooperation system, and deepen international capacity cooperation.

Ding Shizhong is also concerned about how to strengthen the global influence of Chinese brands and attract more global brand headquarters to settle in China. Ding Shizhong suggested: first, it is necessary to formulate a clearer industrial strategy and establish the vision and path of strategic industrial development from the national level; secondly, based on the advantageous industries with international competitiveness in the future, the government and enterprises should jointly study and formulate competitive strategies, cultivate several world-class advanced manufacturing industry clusters, and on the basis of consolidating traditional advantageous industries, focus on key industrial investment fields and advance Planning and layout of strategic emerging industries. Secondly, it is necessary to strengthen industrial policy support, optimize the global supply chain layout of Chinese enterprises, and promote China's industries to move towards the middle and high end of the global value chain; at the same time, we should build the global purchasing ability of Chinese enterprises and build a mutually beneficial and win-win supply chain cooperation system. Third, based on regional differentiation and competitive advantages, we should plan and create different types of world-class innovation centers, and on this basis, attract more global brands to develop in China during the "14th five year plan". Fourth, we should accumulate and build brand assets, strengthen the cultivation of Chinese brands' global influence, and attract more global brand headquarters to settle in China. Fifth, we should attract global talents with an open pattern and increase the cultivation and introduction of high-end talents. The long-term vision and goal of the future development of the global economy is integration and win-win rather than competitive substitution. All parties should pursue value identification, consistent goals and cultural integration.

Ding Shizhong said, "national progress and industrial upgrading should not only" go global for products ", but also" brand and culture ". At the micro level, enterprises should think about and excavate the unique cultural value with Chinese characteristics and global recognition, deposit it as brand equity, pay attention to the long-term accumulation in the process of globalization, and strive to create a brand that can represent the quality and spirit of new Chinese products.

Establishing national technical standard system of ice and snow sports equipment to promote the development of ice and snow industry

As an entrepreneur who has been paying close attention to the development of China's ice and snow industry, representative Ding Shizhong also put forward suggestions on the strategic layout of China's ice and snow industry. He said that driven by the preparation for the 2022 Beijing Winter Olympic Games and the upgrading of sports consumption, China's ice and snow industry is showing a rapid development trend, and relevant national departments have successively issued a number of policies to create a good policy environment for the strategic goal of "the overall scale of the ice and snow industry will reach 1 trillion yuan by 2025".

However, the current support and investment still can not meet the needs of the rapid development of China's ice and snow industry. On the one hand, the development of China's ice and snow sports equipment industry is seriously lagging behind the international level, and China's independent brands are not strong enough; on the other hand, China's policies and regulations in the ice and snow industry are not sound enough, and many rights and interests of both participating enterprises and consumers cannot be protected by law.

"The development of ice and snow sports in China started late, but the starting point is high. The gap between" late "and" high "is the imperfection of industry standards and the imperfection of technical standard system. Therefore, I suggest that the national technical standards for ice and snow sports equipment should be issued as soon as possible, with the participation of large-scale sporting goods enterprises, led by the State General Administration of sport and the General Administration of quality supervision and quarantine, and with the participation of large-scale sporting goods enterprises, according to the characteristics of the industrial structure, the status quo of industrial development and future development goals, and in combination with relevant international technical standards Ding Shizhong believes that it has become a top priority for the development of China's ice and snow industry to establish a department cooperation mechanism, build a production and demand docking platform, and strengthen enterprise technological transformation and technological research and development.

In addition, Ding Shizhong also proposed to vigorously develop independent brands of ice and snow sports equipment and encourage cross-border mergers and acquisitions. We should formulate special incentive policies for scientific and technological innovation of ice and snow industry, support the innovation and research projects of domestic top research institutions, and carry out strategic cooperation with ice and snow brand enterprises to complement each other's advantages; encourage enterprises to obtain core resources such as brand, technology and talents through overseas mergers and acquisitions, joint ventures and technology introduction, so as to accelerate the international competitiveness of China's ice and snow sports equipment.

"Talents are the key to the development of ice and snow sports; talent is also the key to the improvement of equipment manufacturing." In terms of talent development in the ice and snow industry, Ding Shizhong suggested that the government should guide relevant professional colleges and enterprises at home and abroad to build a cooperation mode, deepen the cooperation between industry, University and research institutes, and innovate the cultivation of talents in the ice and snow industry. Encourage qualified and basic colleges and universities to set up ice and snow sports equipment departments, focus on training R & D, design, marketing, management and other aspects of talents, cultivate soil for innovative talents, and bring ice and snow sports skills into school physical education curriculum in areas where conditions permit.

Strengthen the physical education of rural youth and actively promote the strategy of Rural Revitalization

At present, the national campaign of poverty alleviation has won an all-round victory, and the "three rural" work has entered a new historical stage of comprehensively promoting rural revitalization. Although the grass-roots governments at all levels pay more and more attention to the rural physical education, on the whole, the support methods are mainly the improvement of hardware environment such as equipment donation and site construction. There is a lack of comprehensive and profound understanding of the huge gap between urban and rural areas in curriculum, teachers, system and other "software". In order to better guarantee the rural youth to accept physical education scientifically and shorten the gap in "software" between urban and rural physical education, Ding Shizhong suggested that starting from strengthening the physical quality and quality education of young people, promoting the comprehensive implementation of Rural Revitalization Strategy.

"Bring the" youth sports coach "into the vocational and technical school system, and open up a new social employment space for rural youth. At the same time, we should give full play to the functions of higher vocational education system in training professional and technical personnel, strengthening professional construction and social services, enhance the core competitiveness of students' employment from the technical point of view, and provide students with appropriate conditions with knowledge and technical training related to posts and sports, and provide a series of employment assistance and guidance. " Ding Shizhong said.

In addition, Ding Shizhong also proposed to improve the sports "primary school - middle school - University" campus competition system, so that rural schools can become one of the main participants in urban campus events; strengthen the construction of rural school sports teachers, promote the exchange of urban and rural teachers; break the traditional assessment and selection criteria based on academic performance, and establish the evaluation suitable for the requirements of quality education At the same time, through the Internet for the lack of physical education resources in rural areas to provide teaching content and teaching equipment, and strengthen the standardized training of rural physical education teachers, from the perspective of physical education to contribute to the Rural Revitalization Strategy.

"The level of teachers' teaching directly affects students' learning interest and learning level. Strengthening the construction of rural school physical education teachers is the most important thing to promote rural physical education. At the same time, we should strengthen the relationship between urban and rural areas, and let teachers form a regular exchange mechanism to learn from each other. The rural PE teachers with strong ability, great responsibility and great contribution should be rewarded in order to arouse their working enthusiasm

Ding Shizhong said, "Rural Revitalization is an important task to realize the great rejuvenation of the Chinese nation, and rural physical education is an important starting point for the comprehensive implementation of the Rural Revitalization Strategy, realizing the health of the whole people, supporting the physical and intellectual development, and narrowing the gap between urban and rural education levels. If sports are strong, the youth will be strong, and if the youth is strong, the country will be strong. The hope of Rural Revitalization is a group of young people with healthy physique and sound personality. "