New Regulations Of Tmall: "Assessment Standards For Tmall Stores" Took Effect On March 22

According to the news on March 15, tmall platform announced today (March 15) the announcement on the investment promotion assessment standards for new tmall stores (hereinafter referred to as the announcement).

According to the announcement, based on the needs of consumers and the market, tmall is committed to finding businesses capable of providing high-quality goods and services through local stores, so as to help new retail localized stores realize the integration of online and offline operations, so as to set up a new business type of "tmall stores". Combined with the particularity of relevant market and business development needs of tmall stores, tmall will further supplement the relevant investment promotion and assessment standards of tmall stores. The relevant rules will be published on March 15, 2021 and will take effect on March 22, 2021.

According to the announcement, the assessment standard for tmall stores was newly added to make clear the assessment requirements for some categories of tmall stores; the relevant qualification requirements of stores in the qualification standard of tmall in business were added; the assessment standard for merchants of "tmall Omni channel service" and the detailed rules for investment promotion qualification of "tmall Omni channel service" were deleted.

In addition, the specific addition of store qualification requirements of tmall in business qualification standard includes residential furniture, commercial / office furniture, home decoration main materials, basic building materials, whole house customization, electronic / electrician, hardware tools, home decoration lighting source, etc. the number of offline stores shall meet any one of the following two items: (1) the opening company or its affiliated companies (2) 10 or more offline stores opened by companies that have signed distribution, agency or franchise agreements with the opening company or its affiliated companies.