The Opening Ceremony Of The 10Th Junan (International) Cowboy Expo And The Launch Of The 5Th "Junan Cowboy Cup" National Undergraduate Jeans Design Competition

On the afternoon of April 23, the opening ceremony of the 10th Junan (International) cowboy Expo and the launching ceremony of the 5th "Jun'an cowboy Cup" National Undergraduate jeans design competition were held in Guangzhou Baiyun International Conference Center.

Zhou Yiqi, vice president of China Fashion Association; Ji Wenbo, vice chairman of China Fashion Designers Association; Chen Wen, vice chairman of China Fashion Designers Association; Liu Yueping, executive chairman of Guangdong clothing and Apparel Industry Association; Zhou Lun, executive vice president of Guangdong clothing and Apparel Industry Association; Wang Jia, executive vice president of Guangdong Fashion Designers Association; Jin Zhen, Dean of Art School of South China Agricultural University Li Yin, Deputy Secretary General of Guangdong Textile Association; he Jianhua, famous Hong Kong fashion designer; Deng Zhaoping, China's top 10 fashion designer; Lin Zhihan, China's top 10 fashion designer; Qiu Wei, China's top 10 fashion designer; Zeng fan, mayor of Jun'an Town, Shunde District; Zeng min, member of the Party committee; Liao Qinghui, director of the economic development office; Deng Jianhong, President of Foshan Textile and garment industry association Hu Jianhong, President of Junan General Chamber of Commerce in Shunde District, Foshan City, Wang Desheng, President of Shunde textile and Garment Association, Ouyang Yonghui, President of Shunde textile and Garment Association, and about 300 guests and friends from the industry and media attended the opening ceremony. On Monday, vice president Qi, vice chairman Chen Wen, mayor Zeng fan, member Zeng min and President Wang Desheng delivered speeches and speeches successively.

Wang Desheng, President of Shunde textile and clothing association, has focused on the past and present life of Jun'an jeans. He has the ability to design and produce samples with the same international trend and has unique characteristics in water washing technology. He has formed a complete industrial chain and a large-scale high-grade fabric market integrating R & D, design, textile, processing, washing and sales, Explore a new way to develop modern jeans.

At the activity site, Zeng fan, the mayor of Jun'an Town, dressed in Jun'an jeans, combined with the advantages of Jun'an transportation location, strategic planning, industrial supporting, cultural landscape and other advantages, carried out the industry investment promotion. In particular, Shunde Guangdong Hong Kong Macao collaborative development and cooperation zone is the fourth after Shenzhen Qianhai, Guangzhou Nansha and Zhuhai Hengqin. As an important part of Shunde Guangdong Hong Kong Macao collaborative development cooperation zone, Jun'an hopes to realize the coordinated development of industrial innovation, modern service industry, youth exchange and cultural and cultural exchanges by deepening the cooperation with Hong Kong and Macao, docking the advanced technology of Hong Kong and Macao, and enabling the upgrading of local manufacturing industry in Jun'an.

As a famous jeans town in China, Jun'an has a complete industrial chain and a mature production, supply and marketing system, and has accumulated a lot of experience in 40 years of production, said Qi, vice president of China Garment Association on Monday. In terms of design, due to the long-term focus on foreign trade, coupled with the precipitation of four consecutive years of design competition, the trend has also been resonating with the international community. Along the way, Jun'an denim has been able to adapt to the changes of the times, actively promote the transformation and upgrading, increase the independent innovation, and accelerate the integration with the international market!

The opening ceremony of Junan cowboy culture museum was also held. With the upgrading and transformation of the second phase of Junan Cowboy City, the "Junan Cowboy Culture Museum" will soon be completed, which will become the fashionable living room of Jun'an. While showing the exquisite manufacturing technology of Jun'an jeans to the society, it will vigorously promote the innovative development concept of design guidance, green production and technology empowerment.

One of the highlights of the opening ceremony was to invite Chen Wen, the designer of China Fashion Design Golden Summit Award and vice chairman of China Fashion Designers Association, as the spokesperson of the 10th cattle Expo. Chen Wen is a famous international cowboy fashion designer, and has been engaged in the field of jeans clothing. He has published research and appreciation of fashion painting, creativity and performance of fashion design, and has published many other works "Clothing higher education" National Textbook "and other works, has served many well-known clothing brands. The new fashion product conference of "Jun'an JEANS & Chenwen" was held on the spot, which showed 80 sets of works in four series with the design theme of "surging cattle tide", calling for the Junan jeans platform.

Zeng min, a member of the Party committee of Jun'an Town, said in an interview with the media that Junan will strive to promote the transformation of jeans industry from traditional manufacturing industry to high-end manufacturing and fashion culture industry through a number of measures. First, the government actively promotes the docking of denim industry with advanced manufacturing industry and fashion culture industry in Shenzhen, Hong Kong and Macao, attracts high-quality resources to settle in investment, encourages local enterprises to carry out technological transformation, optimizes industrial structure, and promotes the industry to be green and fashionable; The second is to continue to run the Junan international cowboy Expo and the Junan cowboy college students design competition. With the guidance and help of China Service Association and Provincial Service Association, we actively cooperate with colleges and universities and domestic fashion display platforms in Shanghai and Shenzhen, and adopt various ways such as spokesmen to improve the popularity and influence of Junan Niuzai in domestic and international fashion circles. The third is to actively promote the construction of local entity projects. At present, it mainly promotes the construction of cowboy Creative Park, focusing on the construction of cowboy Designer Club and cowboy culture museum in the park. The project will be completed within this year, and the completion of the project will provide strong guarantee for industrial upgrading.

The 10th Junan (International) cowboy Expo is a special grand event that connects the past and the future. The activity is centered on the theme of "inheriting and refining, creating the future". It is not only a summary of the 40 year journey of Jun'an jeans, but also a strong voice of the times for the future development of the industry.

In addition, this year's cattle Expo is rich in elements. In March, June and October, "Jun'an jeans" respectively appeared in 2021 China International Fashion Expo and 2021 Shenzhen fashion show, focusing on demonstrating the comprehensive strength of regional brands of Jun'an jeans. At the same time, it has been stationed in the "fashion industry park" which is the centralized display platform of high-quality manufacturers all the year round, and a series of salon activities such as "Junan jeans" special off-line docking meeting and online live broadcast with goods will be held from June to July. In July, young designers from all over the country will enter Jun'an and cooperate with local enterprises to complete the works of cowboy design competition. The organizing committee will also join universities and designers' associations in the Yangtze River Delta and Pearl River Delta to carry out "Jun'an jeans public welfare Master Course" in Shanghai, Shenzhen, Guangzhou and other places, so as to jointly create high-quality courses of jeans clothing design with colleges and universities. In November, the closing ceremony of the 10th cattle Expo will return to Jun'an, and "master Chen Wen's studio" will officially settle down at that time, and the final awards of College Students' cowboy design competition will be held simultaneously.

The 10th Junan (International) cowboy Expo is a witness and review of the 40 year development of "Jun'an Cowboy". It is also the starting point to show new achievements in the new era and new journey, and to write a new chapter in the new blueprint and new pattern. In the first year of the 14th five year plan, Junan will shoulder the new historical mission, strengthen the industrial support based on the advantages of its characteristics, and make unremitting efforts to build a national famous cowboy culture town!