2021 International Forum On Brand Development Of China

On May 11, 2021 International Forum on brand development of China Textile and garment industry sub forum was held in Shanghai. The event is jointly sponsored by the national development and Reform Commission, the Propaganda Department of the CPC Central Committee, the Ministry of industry and information technology, the Ministry of agriculture and rural areas, the Ministry of Commerce, the State Administration of market supervision and administration, the State Intellectual Property Office and the Shanghai Municipal People's Government, with special support from the state owned assets supervision and Administration Commission of the State Council, and undertaken by the China Textile Industry Federation, Co organized by the brand office of China Textile Industry Federation, Qingdao Oriental Fashion Center is a special cooperation unit.

Since 2019, as a series of sub forums of China brand day China brand development international forum, the sub Forum on brand construction of textile and garment industry has been successfully held for two times, providing a very powerful exchange and exhibition platform for the promotion of China's excellent textile and clothing brands to the world.

With the theme of "new era, new value and new ecology", the forum set up two links of "authoritative release" and "theme sharing". It focused on the global comparative advantages of high-quality development of the textile industry, demonstrated the outstanding contributions of excellent brands in the three fields of scientific and technological innovation, cultural confidence and green development, and showed the new face of the industry development, We should interpret the new connotation of the brand, highlight the new vitality of culture, promote the high-quality development of the industry, help the construction of brand power, and meet the people's needs for a better life.

Sun Ruizhe, chairman of the International Federation of textile manufacturers and President of the China Textile Industry Federation, Yang Zhaohua, vice president of the China Textile Industry Federation and director of the brand work office, attended the meeting. They were from the Ministry of industry and information technology, relevant departments and bureaus of the state owned Assets Supervision and Administration Commission of the State Council, industry associations, textile and clothing brand enterprises from all over the country Representatives of news media and other representatives gathered at the scene to discuss the development plan of China's textile and clothing brands.

In his speech, sun Ruizhe, President of the International Federation of textile manufacturers and President of China Textile Industry Federation, stressed the important role and status of brand construction, profoundly explained the enrichment and change of brand connotation and carrier under the promotion of a new round of industrial revolution and market reform, and proposed that "concept is brand, flow is brand, ecology is brand", At the same time, it puts forward three suggestions on how to achieve high-quality development of brand: first, to improve the supply capacity systematically based on product quality; Second, we should focus on ecological construction and improve the development mode systematically; The third is to take the responsibility development as the core and promote the concept introduction systematically.

Over the years, China Textile Industry Federation has always put brand work in a crucial position. In 2011, it established a brand office, which is committed to the research and implementation of brand strategic planning, brand cultivation and promotion, and boosting the capacity of textile and clothing brand building. At the same time, the forum released three new brand building achievements: 2020 China Textile and clothing brand development report, 2021 Chinese contemporary youth fashion life trend white paper, and 2021 China Textile and clothing brand competitiveness results.

The report on the development of China's textile and garment brands has been launched since 2012, and has been released for the ninth time this year. By combing out new features, monitoring new trends and looking forward to new trends, the report has become a wind vane and an important work guide for the development of industry brands.

Yang Zhaohua, vice president of China Textile Industry Federation and director of brand Work Office of China Textile Industry Federation, released the 2020 China Textile and clothing brand development report. Starting from three parts: challenges and opportunities, adjustment and innovation, strengthening and upgrading, based on systematic and detailed brand building data survey and a large number of typical case studies, focusing on the global perspective, this paper deeply analyzes the new environment faced by China's textile and garment brands in the new era, sorts out and refines the new situation of brand building, It also points out the new direction of brand building in the whole industry during the period of the 14th five year plan.

In today's China, with the development of science and technology, society and culture, people's lifestyle and consumption concept are changing, and consumers' fashion needs are more personalized and subdivided. Especially for the younger generation, the increasing fashion attitude and cultural awareness, diversified life styles and cultural circles have put forward higher requirements for the cultural creativity of brands.

In this context, China Fashion Association and taipingbird Clothing Co., Ltd. jointly build China contemporary youth fashion research center, focusing on the cutting-edge aesthetic concept, lifestyle and self-expression of contemporary Chinese youth, deeply insight into youth consumption trend, and launched the 2021 white paper on Contemporary Chinese youth fashion life trend. At the meeting, Qu Fei, deputy director of the brand Work Office of China Textile Industry Federation, took "new concept, new crowd and new trend" as the breakthrough point to deeply interpret the "white paper".

In order to implement the task division of "improving the brand value evaluation system and providing consultation and evaluation for enterprise brand creation" proposed by the national "three product strategy", the China Textile Industry Federation specially established the "working mechanism for improving the competitiveness of China's textile and garment brands", and formed a research team. After nearly two years of in-depth research, based on the relevant international standards and national standards, China Textile Industry Federation has established a "working mechanism for improving the competitiveness of China's textile and clothing brands", Closely linked to the characteristics of textile and clothing brands, after several rounds of evaluation, the evaluation system of textile and clothing brand value was established, and the calculation model was established. Through voluntary declaration and systematic evaluation, the "2021 evaluation result of China's textile and clothing brand competitiveness" is produced.

At the meeting, Hua Shan, deputy director of the brand Work Office of China Textile Industry Federation, released the "2021 evaluation results of China Textile and clothing brand competitiveness". The evaluation covers clothing, home textile, cotton spinning, chemical fiber, industrial use, textile machinery and other professional fields. Finally, a total of 55 enterprises with brand value of more than 5 billion yuan were shortlisted as "2021 enterprises with competitive advantages of Chinese textile and clothing brands".

In the "theme sharing" link, five representatives of entrepreneurs from different fields share experience and enlighten wisdom based on their own brand building achievements from the perspectives of product innovation, digital operation, brand culture construction, creative design empowerment and healthy consumption.

Good industrial ecology contains great potential and vitality for the rise of Chinese textile and garment brands. Facing the new normal, new consumption and new power, 2021 China Brand Development International Forum - Textile Industry Sub forum takes brand strategy as the foundation, and jointly promotes China's textile industry to become the main driver of world textile science and technology, an important leader of global fashion, and a powerful promoter of sustainable development.