Red Bean "Celebrate The Hundred Annual Report, The Party'S Favor And Strive For The Vanguard" -- Shao Yanfeng, Pioneer Of Red Bean Party Member

In recent years, the competition in e-commerce industry is becoming increasingly fierce. It is not easy to make a breakthrough. Red bean children's wear e-commerce No.2 company manager Shao Yanfeng In order to gain competitive advantage, it is necessary to seize every user attentively and win the reputation of users with high-quality products. In 2020, he leads Red bean children's clothing e-commerce No.2 company The annual revenue increased by 82% year on year, and the store fans increased by 50% year on year. From January to march of 2021, the revenue increased 221% year on year. The "centennial celebration" held by the Party committee of Hongdou Group Shao Yanfeng, who is more than 30 years old, was named "the vanguard of Party members" because of his outstanding achievements.

After coming to Hongdou in August 2013, Shao Yanfeng successively served as the head of brand culture department and down jacket e-commerce of far east company. In 2016, he was transferred to xiaohongdou children's wear e-commerce company. With excellent strategy and unremitting perseverance, Shao Yanfeng developed little red bean children's clothing e-commerce from scratch. After xiaohongdou children's clothing was changed to red bean children's wear, Shao Yanfeng's team was the second Hongdou children's wear e-commerce company. As a party member with four years of party experience, Shao Yanfeng is strict with himself in his work, constantly strengthens his party spirit cultivation, is conscientious in his post, gives full play to the exemplary leading role, and establishes an efficient and capable team to lead the team to improve its performance. He himself has also won the honorary title of group may 4th Youth pacesetter and outstanding communist party member for many times.

　　 "Dare to try and accept challenges". It is said that everything is difficult at the beginning. There are many unknowable problems and difficulties in starting a thing. Shao Yanfeng was not afraid of difficulties, but resolutely obeyed the company's arrangement, took over a brand-new brand e-commerce, led the team to start from scratch, step by step, and gradually opened the "door" of red bean children's wear e-commerce.

Shao Yanfeng once served as the deputy manager of down jacket e-commerce of Hongdou far east company in 2015. In only two years, his team's performance ranked in the top 10 of the group and was commended. At the end of 2016, far east company transformed into children's clothing. Shao Yanfeng, who has rich experience in e-commerce marketing, was favored and transferred to xiaohongdou children's wear to be responsible for the establishment of e-commerce. When Shao Yanfeng just took over, there was only one brand of little red bean children's clothing. Shops and goods were in the initial stage, and the establishment of e-commerce was basically from scratch“ At that time, the company arranged several personnel for me and left a storehouse. Our office was also separated from the corner of that warehouse. " Shao Yanfeng talked about the situation when xiaohongdou children's wear e-commerce was established“ Several of us worked together to build the store from the platform application, goods sorting, supplier development and other work. When applying for the platform, we were once rejected by tmall and vipshop for many times, but we persevered and worked hard, and finally all the applications were successful... "

　　 Persistence is the key to success. In order to increase the store sales, Shao Yanfeng led the team to transform and upgrade the store, from the original activity oriented (activity oriented) shop to the daily sales shop. In the first three months of the transformation, the sales volume of the store did not rise but fell, which made Shao Yanfeng's pressure doubled“ At that time, the store did not go up but fell, because it changed from focusing on activities to paying attention to the accuracy of user labels, which led to the loss of the original price sensitive users. The whole store was in a state of shock, and the flow rate also fell by a cliff, and the shop hierarchy and ranking declined... "Shao Yanfeng recalled that at that time, it was in his view, It was a painful period of confusion. Although she was confused, Shao Yanfeng, under the pressure of everyone's query and store operation, insisted on continuing to do daily sales of stores and making differentiated high-quality products“ We closely follow the industry benchmark and the group's excellent e-commerce companies to learn, gradually by focusing on products, improving quality and optimization, gradually win the reputation of users with high-quality products. At the same time, we also pay attention to the accumulation of fan members, seize every user with heart, and win more fans' trust with quality, "said Shao Yanfeng confidently. Indeed, five months later, the overall situation of the store gradually improved, which also confirmed that Shao Yanfeng's decision to transform was correct.

　　 "Do great things well and do small things carefully.". In 2020, during the period of epidemic prevention and control, Hongdou Group, led by the party building, gathered the "red forces" on the anti epidemic front, with responsibility, willingness and sincerity, and made positive contributions to win the battle of epidemic prevention and control. Shao Yanfeng took an active and resolute action in the war against "epidemic". In the most difficult moment of epidemic prevention and control, Shao Yanfeng stuck to his post, showed responsibility and played a vanguard and exemplary role of Party members. He actively promoted the implementation of epidemic prevention and control work before and after the resumption of work of various projects of the company, including project resumption audit, staff health status report, daily disinfection of resident environment, epidemic prevention material allocation, epidemic prevention emergency response, etc. In order to stabilize performance and maintain growth, Shao Yanfeng called on the team to carry out a number of online live delivery activities under the condition of ensuring personnel safety. Meanwhile, he coordinated various resources such as warehouse and logistics to ensure the normal supply of goods logistics during the epidemic period. Shao Yanfeng's positive actions finally achieved good results. In the first half of last year, the red bean children's clothing e-commerce company No.2 led by Shao Yanfeng stabilized its sales and achieved a reverse growth of 5% compared with the same period.

　　 "One chopstick is easy to break, ten chopsticks are held in a ball.". In Shao Yanfeng's view, team spirit is the foundation of all career success. He said, "no matter how high an individual's IQ or ability is, he can't fully grasp the massive information and constantly changing knowledge. Only each member can maximize his potential, and we can forge ahead towards the common goal, In order to give full play to the team's greatest strength. ". Every week, Shao Yanfeng will hold a meeting to discuss the problems and difficulties encountered in the work. When they encounter difficulties, they will pool their wisdom to find solutions. Shao Yanfeng is very proud of the team's trust, close communication and sincere feelings.

At ordinary times, Shao Yanfeng also attaches great importance to the overall learning ability of the team members. When there are new e-commerce knowledge and cases, she will study and discuss with you. Shao Yanfeng knows that as a manager, it is difficult to complete all the work on his own, and he must take the lead to unite the team members. He promotes the establishment of a sound performance appraisal mechanism to mobilize the enthusiasm of each employee, so that employees can make continuous progress, break through themselves and realize self-worth. It is precisely because of the focus on team building that Shao Yanfeng has built a cohesive force, strong execution, capable and efficient team.

It's hard to start a thing, it's hard to stick to it, and it's even harder to succeed. Shao Yanfeng has the courage to accept the challenge, set an example by example, and lead the team to work hard and forge ahead, so as to develop the red bean children's wear e-commerce step by step. As an excellent Communist Party member, Shao Yanfeng said that he would continue to strengthen his ideals and beliefs, adhere to the goal-oriented, problem-oriented and result oriented, truly transform the experience and wisdom contained in the party history into practical measures to overcome difficulties and do pioneering work. He also said that with the guidance of Party building, he would unite the team's spirit, cultivate excellent teams, and strive to contribute to the goal of 100 billion red beans.