China Textile Federation Jointly Launched An Initiative To Promote The Development Of Textile Intangible Cultural Heritage And Promote Rural Revitalization

Recently, at the press conference on the research of Chinese clothing fashion trend and the action initiative of textile intangible cultural heritage to help rural revitalization held in Beijing, China Textile Federation, together with relevant institutions, launched an initiative to call on the social capital and intellectual resources of the eastern coastal areas to invest in the central and Western regions, and to develop various modes such as cultural and tourism integration with the intangible cultural heritage as the carrier to help rural revitalization.

Chinese clothing includes not only Han clothing, but also ethnic costumes. It is understood that China has more than 200 national textile intangible cultural heritage projects, of which about 70% are located in the central and western regions.

With the rise of "national tide", more and more attention has been paid to textile intangible cultural heritage. According to the previous intangible cultural heritage data report released by Shuo Yin, as of June 10, 2021, the number of videos related to national intangible cultural heritage projects has exceeded 140 million, of which textile intangible cultural heritage accounts for an important proportion“ Through the marketization and industrialization of intangible cultural heritage in textile industry, Huafu hot and Hanfu hot contribute to the promotion of traditional crafts and Rural Revitalization.

Sun Huaibin, vice president of China Textile Industry Federation, said that it is necessary to establish a complete textile non genetic chain by investing more design and scientific and technological resources, commercial and channel resources, so as to promote the production, marketization and life-oriented development of the intangible cultural heritage of textiles, so as to make the intangible cultural heritage play a more positive role in promoting the revitalization of rural areas.

CFA will also sort out the heritage of traditional clothing from the aspects of color, style, pattern and fabric, so as to promote the deep integration of traditional clothing culture with contemporary fashion design and contemporary lifestyle, enrich the connotation of fashion industry and increase the influence of Chinese clothing（ Reporter Zhang Xinxin)