Focusing On The Main Channel And Exploring The New Limit Of 100 Billion Down Jacket Market

In 2021, domestic products will usher in a new wave of consumption boom, and domestic brands of sports track and underwear track will rise one after another, and the consumer market will focus more on local brands. In the 100 billion scale down jacket track, bosden, which has lasted 45 years, has become a leader in the quality of domestic products.

What does the 100 billion down jacket Market mean?

According to the data of China clothing association, the market scale of down jacket in China will reach 120.9 billion yuan in 2019, and will exceed 130 billion yuan in 2020. It is estimated that the down jacket Market in China will reach 162.1 billion yuan in 2022. The growing market space brings opportunities for countless down jacket brands, and also promotes the head brands to launch an impact on the high-end market day and night in the fierce competition.

In the 45 years of exploration and development, bosden as a brand occupying a certain market share has made a lot of efforts. In terms of science and technology, we reshape the industry's cognition and highlight the quality of domestic products through a number of standards; The fashion field leads the trend and presents the fashion power of Chinese down brands with many big shows. In addition, a series of technological innovation, design upgrading, fashion empowerment and digital operation reform have further established the brand's position in the industry.

Focus on the main channel and explore new limits

The excellent product strength endows bosden with strong adaptability and pressure resistance. Under the influence of "cold winter" in 2020, bosden still burst out the strength of fighting bravely. In 2020 / 21, bosden's performance rose against the trend, with revenue of 13.5165 billion yuan, net profit of 1.709 billion yuan, annual profit growth of 42.1%, and double-digit growth for several consecutive years.

Since 2018, bosden has returned to the original intention of entrepreneurship, adhered to the brand leadership, and embarked on a new journey of "Second Entrepreneurship". After three years of hard work, transformation and upgrading, with a brilliant report card of net profit growth, it proves that the persistence of "focusing on the main channel and focusing on the main brand" is effective.

In addition to focusing on the main channel, bosden actively explores new limits, new technologies and new fashions. With its leading products and strong strength, bosden has won the recognition of domestic and foreign consumers, and has entered the world stage from the domestic market. For the first time, bosden has been selected into the top 50 global most valuable clothing brands list in 2021, so that the world can see the quality of China.

In the top 50 list released by brand finance, bosden, as a representative of China's clothing, has been on the list with a growth rate of 39%, which not only reflects bosden's adverse growth in the industry's downward trend, but also indicates that the brand is moving towards the first echelon of the world's most valuable clothing brands.

Hundred crafts have been polished for 45 years

The accumulation of brand power is inseparable from the leading products and technological development, as well as the quality of ingenuity as always in the past 45 years. Every winter and summer alternation, bosden new products always bring continuous protection for consumers. Just as the light cloud sunscreen can make the summer sun gentle; Warm and light down inspired by flowers can also interpret the various colors in winter.

However, both the new summer products and the winter wear series in the future are based on the cutting-edge technology and innovative quality of the products. It is understood that bosden has been deeply engaged in the field of down jacket for 45 years, and bosden has a number of leading patent technologies in the industry. In terms of product technology, each down jacket is carefully polished by 62 craftsmen and 150 processes, which interprets the brand ingenuity to every detail. Bosden believes that only by constantly innovating products can we meet the needs of consumers and occupy an advantage in global competition.

At present, there are many down jacket track entrants, with different advantages, intensified competition and market potential. Bosden has experienced arduous changes and achieved good results in the past three years. He will also sum up the experience and start a new three-year strategy. Time is changing, but the goal of building the world's leading down jacket experts remains the same. In 2021, bosden will continue to base on products and make positive changes. We will also wait for the report card of the new year.