Fashion Moves With Time And Takes Advantage Of The Situation

Entering the "14th five year plan" and starting from a new historical starting point, Beijing fashion industry will help the construction of Beijing's national cultural center and Beijing's international consumption center through high-quality development, and promote the renewal of the capital city.

From 15 to 26 September, 2021 Beijing Fashion Week with "Dream building" To the theme as promised. As 2021 Beijing International Design Week This fashion week is jointly sponsored by Beijing clothing textile industry association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, Beijing Municipal Bureau of Commerce, Beijing Radio and television station, Beijing Fashion Week Co., Ltd Beijing Fashion City Cultural Communication Co., Ltd.

The 2021 Beijing fashion week will link up with the capital's fashion and cultural landmarks, provide a docking platform for cross-border resources such as clothing, cultural creativity, digital science and technology, and further extend the fashion industry chain through leading-edge Summit Forum, offline cloud interactive trend release, professional and authoritative fashion events, and dynamic and static exhibitions, Cultivate and support new fashion formats, and construct the ecological concept of fashion platform integrating "East, West, North and South" and the city.

On the opening day, the theme exhibition of "chasing dreams and protecting a better life with science and technology" was held in Beijing future design Park, Zhangjiawan Design Town, highlighting the achievements of clothing technology innovation and creating multi-dimensional interactive fashion experience of science and technology. On that night, Tongniu, a time-honored brand in Beijing, joined hands with famous designer Liu Wei to bring a big scientific and technological fashion show, which opened the opening ceremony of 2021 Beijing fashion week. With the theme of "pursuing dreams", the press conference adopts the form of offline release + online live broadcast, opening show and theme exhibition. It skillfully integrates ice and snow elements into creative design and application of new scientific and technological materials. It presents a day in Beijing in a scene and theatrical way, and reappears the ordinary and great nature of the city's guardians caring for a better life.

The signing ceremonies such as "permanent venue of Beijing Fashion Week", "Beijing Fashion Industry Research Institute" and "future fashion design innovation alliance" were held, marking that Beijing fashion week will join hands with high-quality resources to continue the new chapter of fashion industry development, and help Zhangjiawan design town and urban sub center develop in high quality.

The opening ceremony was broadcast live by the news channel of Beijing Radio and television station, and sun Qian, the cultural leader of 2021 Beijing fashion week and a national first-class actor, was invited to join the studio for fashion sharing.

　　 Tang Yiyuan, member of the Standing Committee of Tongzhou District Committee of the Communist Party of China and director of the publicity department, and vice chairman of the presidium, executive chairman, deputy director of the Organizing Committee of Beijing Fashion Week 2021, member of the Standing Committee of the Party committee and deputy general manager of Beijing fashion holding Co., Ltd., signed the contract for the permanent meeting site of Beijing fashion week in Zhangjiawan design town

　　 Zhao Lei, Secretary of the CPC Tongzhou District Committee and district chief of Tongzhou District People's government, and Gu Weida, vice chairman of the presidium of 2021 Beijing Fashion Week Organizing Committee and general manager of Beijing fashion Holding Co., Ltd., signed a contract for Beijing fashion industry research institute to settle in Zhangjiawan design town

Nadia haouach, teaching director of ESMOD high fashion school (Beijing Branch), Cui Jun, Hong Kong director of cadA Asian American Designers Association (Hong Kong Branch), Zhang Yuxin, assistant general manager of Beijing Yongjing Fashion Textile Technology Co., Ltd., chairman of the presidium of 2021 Beijing Fashion Week Organizing Committee, director of Beijing Fashion Week Organizing Committee, President of Beijing garment and textile industry association Wu Li, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., jointly launched the future fashion design innovation alliance

Yu Junsheng, Deputy Secretary General of Beijing Municipal Party committee, deputy director of Publicity Department of Beijing Municipal Party committee, Secretary of Party group and director of Beijing Radio and television station, Zhao Lei, Secretary of Tongzhou District Party committee and district chief of Tongzhou District People's government, sun Huaibin, vice president of China Textile Industry Federation, chairman of the presidium of 2021 Beijing Fashion Week Organizing Committee, director of Beijing Fashion Week Organizing Committee, President of Beijing garment and textile industry association Wu Li, Secretary of the Party committee and chairman of the board of directors of Beijing fashion Holding Co., Ltd., jointly opened 2021 Beijing fashion week

Zhao genwu, Deputy Secretary General of the CPC Beijing Municipal Committee, Secretary of the Party group and director of the Beijing Municipal Bureau of government affairs, Yu Junsheng, Deputy Secretary General of the Beijing Municipal Party committee, deputy director of the Publicity Department of the Beijing Municipal Party committee, Secretary of the Party group and director of the Beijing Radio and television station, Wang Jiequn, deputy director of the Publicity Department of the Beijing Municipal Party committee and director of the Beijing Film administration, Zhao Lei, Secretary of the Tongzhou District Party committee and director of the Tongzhou District People's government, Sun Huaibin, vice president of China Textile Industry Federation; Wang Qian, chairman of China finance, trade, light textile and tobacco trade union; Zhai Xianjun, first level inspector of Beijing SASAC; Han Shichun, member of Party group and vice chairman of Beijing Federation of trade unions; Lv Jie, second level inspector of China Finance, trade, light textile and tobacco trade union; Zhou Yuzhong, chairman of Beijing Industry (National Defense) trade union; Tang Yiyuan, member of the Standing Committee of Tongzhou District Committee and director of publicity department, Li Changli, party secretary and chairman of Beitou group; Xu Quansheng, party secretary and chairman of Beijing Architectural Design and Research Institute Co., Ltd.; Xu Zhe, general manager of Beijing Cultural Investment Group; Zhou Hong, deputy general manager of Beijing Tourism Group; chairman of the presidium of 2021 Beijing Fashion Week Organizing Committee, director of Beijing Fashion Week Organizing Committee, President of Beijing clothing and textile industry association Wu Li, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., Gu Weida, vice chairman of the presidium of the 2021 Beijing Fashion Week Organizing Committee and general manager of Beijing fashion Holding Co., Ltd., attended the opening ceremony of 2021 Beijing fashion week.

　　 Empowerment! summit

Gathering industrial wisdom to open up a new pattern

2021 Beijing fashion is surrounded by cultural and technological innovation, gathering leading enterprises, famous designers and industry celebrities in the fashion industry to explore the future path of fashion industry in an all-round, multi angle and diversified way, so as to continuously enhance the gold content and influence of the forum with the theme of differentiation.

The main forum of 2021 Beijing fashion Summit Forum was held in Beijing future design Park of Zhangjiawan design town on 15th, focusing on "the new Beijing mode of capital fashion industry enables urban renewal and development", and explores innovative development mode in combination with the construction and development requirements of "design Town, smart town and vitality town" in the new period of Zhangjiawan design town.

The sub forum of "digital economy enabling green fashion" will face the vision of "carbon peak", "carbon neutralization" and the transformation and development trend of digital, automation and information industries. With a view to the future, it will explore the development path of textile and garment industry to obtain more market share through digital economic channels under the mode of low carbon emission reduction; "2021 digital fashion summit" jointly built with titanium media, with the theme of "digital new kinetic energy, fashion and new consumption", will gather new and cutting-edge brands, see cutting-edge trends, explore new consumption trends, and help Beijing build a global digital economy benchmark city and Beijing's international consumption center city through offline Summit + online live broadcast.

In addition, the 2021 Beijing Fashion Week fashion commonweal innovation evaluation and the third session of Beijing fashion holding brand expert committee will pass the work appraisal and announcement, opening up a new idea of public welfare reform. "Fashion Exchange season of Intangible Cultural Heritage -- theme promotion meeting of Hetian ethnic characteristics" focuses on the display and dissemination of traditional national culture of Hotan, leading the inheritance and innovation of intangible cultural heritage cultural treasures.

　　 Explosion! Trend release

Layout of the new venue in Beijing and draw "cloud" map with one button and three links

Let Chinese brands have more power of fashion discourse is the resonance echo of the rise of the national tide, and is also the strong voice of the times when national brands gather. Shougang garden, Wangfujing, Sanlitun, Zhangjiawan Design Town, longfu cultural center, Wangjing street and Jinggong fashion innovation park are off-line venues to release trends, present brand style, create brand sounding stage, lay out urban trend relay and ignite Beijing fashion beacon.

In the official venue of Shougang Park, guiben, Xuelian, pure touch, JEFEN, grace Chen, Huang Xu 1983, sun Haitao, Chang Sheng and other brands and designers will be presented with great weight; Famous designers such as Zhang Yichao, Guo Ruiping, sun Xiuqin, Jiang Shuo and other well-known designers will present a wonderful exhibition at the intangible cultural heritage fashion venue of Longfu cultural center; At the branch venue of Wangjing street, new fashion brands such as VGO by VICUTU, xiyouchao brand, maos'if, seed & soul will shine; At the sub venue of Jinggong fashion innovation park, new and old brands such as Raymond, huanfengchao, Ella basia, Huiqi Da, lion tailor will continue to open up new products. As the highlight of this year, Beijing fashion week will hold a grand closing ceremony together with famous brand Lawrence Xu on September 26, relying on the unique historical and cultural heritage of the capital and the advantages of international urban fashion resources.

This year, it will also open cloud publishing and cloud broadcasting room relying on the tremolo platform, and will gather manimekala, triangle all, Andrea ya'aquov, Dylan Joel, ganor Dominic and other international brands and global designers to publish online, so as to draw a more beautiful "cloud" map in an all-round and multi-level way.

　　 pan gold! Exhibition trade

Traditional trend inspiration, achievements docking in spring and Autumn

The 2021week up trend exhibition will appear in longfu cultural center, bringing new season trend inspiration through diversified activities, closely combining fashion concept with public life through exhibition, sales and experience, releasing consumption upgrading space, and creating a visual feast of traditional culture and modern fashion collision.

As one of the important activities of this week up trend exhibition, under the guidance and support of Beijing aiding Xinjiang Hotan headquarters, the Hotan municipal Party committee and the Hotan municipal government, the theme exhibition of the love of idles -- Hotan's ethnic characteristics will bring the "national intangible cultural heritage" from Hotan, Xinjiang, to a stunning show. Through the linkage of show and exhibition, it creates an immersive exhibition experience of alternating movement and stillness for the audience, leads the inheritance and innovation of Hetian ethnic clothing products, promotes the sustainable cooperation and commercial transformation of ederleys clothing products, and promotes the economic and cultural cooperation and exchange between Beijing and the two places.

At the exhibition of achievements of cultural and creative products art design talent training project of cultural and cultural relics units, Tang Niu, Ming Xiaobing, grassland gift, xiudidiao and other Internet celebrities will gather together to open up cultural and creative imagination with brainstorming, and play with the new tide of non legacy cultural innovation.

At the same time, the 2021 international image exhibition of Beijing fashion week will combine more than 20 artists to present brilliant visual works of new cutting-edge trends.

In addition, in the Jinggong fashion innovation park, Jinggong splendid fashion exhibition will be assisted by the inheritors of Beijing embroidery to popularize intangible cultural heritage culture. In combination with the cultural consumption season of Fengtai District, the exhibition will enrich consumers' cultural consumption experience in the form of clothing exhibition, cultural and creative integration, art exhibition, etc. online and offline.

In addition, the 5th "snow lotus Cup" cashmere clothing and hand-made works creative Invitational Competition, 2021 Beijing Tianjin Hebei top 100 young fashion designers selection, 2021 Beijing Fashion Week photography competition and China Italy youth future fashion design competition, etc., will provide a platform for more fashion culture and young designers and a high-quality ladder for future development.

Facing the new situation of rising cultural confidence, 2021 Beijing fashion week will spare no effort to depict a new blueprint for the development of the capital in the new era. (reporter Jiao Yanling)