The Preparatory Meeting Of National Style Clothing Professional Committee Of China Garment Association (New Chinese Dress, Cheongsam) Held In Shanghai

With the rapid improvement of cultural self-confidence, especially with the prevalence of post-90s new consumerism, the trend of national style has sprung up. Chinese style has become a core force in the development of the industry, and it is also an important force to change the future development direction and connotation of the industry. In order to pool the industry development force and promote the innovation and inheritance of Chinese clothing culture, China clothing association has prepared "national style clothing professional committee", which will connect the related resources of the industrial chain, and form a powerful power to promote the orderly development of national style clothing industry.

The special committee is the working mechanism of China Garment Association. At present, three directions of new Chinese clothing, Qipao and Hanfu have been initially determined. At the end of June, the preparatory meeting in the field of "Hanfu" was held in Hangzhou. The meeting focused on the field of "new Chinese clothing and cheongsam". At the meeting, the representatives fully discussed the outstanding problems encountered in the development of the industry, and were full of expectations for the preparation of the national style clothing special committee. They believed that the establishment of a credible industry organization would be conducive to the healthy development of the industry as a whole, and would greatly promote the dissemination and influence of Guofeng clothing culture. At the same time, the representatives put forward relevant suggestions for the work of the special committee from the aspects of design innovation, supply chain integration, brand construction and cultural publicity.

In this regard, Yang Xiaodong, full time vice president of China Garment Association He said that the new journey of the "14th five year plan" has begun. China's clothing industry has changed from a manufacturing power to a fashion power. Brand, innovation and culture are important supports. In this process, Guofeng clothing fully demonstrates the self-confidence of Chinese clothing brand, and represents the revival of Chinese culture. In the future, the national style clothing special committee will integrate market, capital, creativity and other related resources, focusing on the research and promotion of national style clothing culture; Optimize the industrial chain resources for brand development; Promoting cross-border cooperation; Strengthen enterprise communication; Promote the brand promotion and market promotion, and promote the healthy development of national style clothing.