High Quality Road Of Dongguan Textile Clothing And Hat Industry

? ? ? On September 24, the "2021 Dongguan high quality development forum of textile, clothing and hat industry" hosted by Dongguan Municipal People's government and hosted by Dongguan Municipal Bureau of industry and information technology and Nanfang finance and economics all media group, representatives from all walks of life from government, industry, University and Research Institute jointly conducted in-depth discussions on 8 topics, including "made in China: Reshaping new competitive advantages in the great changes", Discuss industrial reform and Breakthrough Strategies under the great changes.

? ? ? LV Chengqi, deputy secretary of Dongguan municipal Party committee and mayor, he Bing, second level inspector of Guangdong Provincial Department of industry and information technology, Ren Tianyang, Secretary of the Party committee and chairman of Nanfang finance and economics all media group, and Xu Yingxin, vice president of China Textile Industry Federation, chairman of China Council for the promotion of international trade and executive director of China textile international production capacity cooperation enterprise alliance, attended and delivered speeches, Yu miaojie, Secretary of the Party committee of the National Development Research Institute of Peking University and member of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, and Zhang Yongjun, deputy chief economist of China International Economic Exchange Center, delivered keynote speeches. Many industry elites discussed how to reshape the new advantages of Dongguan garment industry development and create a new ecology of local textile cluster brand.

The 2021 Dongguan textile, clothing and hat industry high quality development forum gives full play to the advantages of Dongguan manufacturing city, promotes the docking, cooperation, integration and innovation of capital, technology, channel and platform resources with Dongguan's traditional advantageous industries, speeds up the process of digitalization, branding, systematization and modernization of traditional industries, and effectively promotes the quality and efficiency improvement of Dongguan textile, clothing, shoes and hats industry cluster, To the high end of the value chain.

On September 24, the main forum of "2021 Dongguan high quality development forum of textile, clothing and hat industry" was held by Dongguan Municipal People's government and hosted by Dongguan Municipal Bureau of industry and information technology and Nanfang finance and economics Omnimedia group. Materials and pictures

Textile and garment industry meets great changes

The 2021 high quality development forum of Dongguan textile, clothing and hat industry, which opened on September 24, set up six keynote speeches and two round table dialogues, focusing on the macro situation, cutting-edge trends and Dongguan's advantages, highlighting the problem-based and demand-oriented, and accurately exploring the upgrading road of Dongguan textile in the new development environment.

As the first high-end forum focusing on the development of the whole industry chain of textile, clothing and hat industry in Dongguan during the period of the 14th five year plan, the 2021 high quality development forum of Dongguan textile, clothing and hat industry focuses on "made in China: Reshaping new competitive advantages in the great changes" and "international trade and investment situation and Prospect of textile industry under the new development pattern" Eight topics such as "quality brand building of" made in Dongguan "textile clothing and hat industry are discussed in depth, and help accelerate the digitization, branding, systematization and modernization process of Dongguan textile, clothing and hat industry from all aspects and angles.

China's manufacturing industry has the huge advantage of complete industrial system, textile industry is an example. The data shows that since the second quarter of 2020, the economic operation of the textile industry has maintained a warming trend, and the marginal improvement is significant. In 2020, the export is close to 300 billion US dollars again, showing strong resilience.

In the new stage of development, what are the new characteristics of textile clothing industry? What are the opportunities and challenges?

At the forum, Xu Ying, vice president of China Textile Industry Federation, chairman of textile industry branch of China Council for the promotion of international trade and executive director of China textile international production capacity cooperation enterprise alliance, delivered a keynote speech on "international trade and investment situation and Prospect of textile industry under the new development pattern", discussing the new situation and trend of international trade and investment in the industry under the current changing situation, This paper analyzes the new situation, opportunities and challenges of China's textile industry in the period of the 14th five year plan.

Xu Yingxin believes that the core goal of China's textile industry, which is based on its own country and has a global outlook, has not changed. The integration of the new generation of digital, information and intelligent technologies with the textile industry is deepening, which is promoting the improvement of the quality and efficiency of the textile industry chain and the supply chain, and bringing about the renewal of format and value extension.

In the new environment, how should China's textile upgrade and reshape its advantages? According to Zhang Yongjun, deputy chief economist of China International Economic Exchange Center, China's manufacturing industry is in the environment of accelerating global industrial chain reconstruction, but the industrial chain reconstruction is a long-term process. Building industrial chain is the key word of manufacturing industry development. Global industrial chain reconstruction will produce a lot of investment opportunities, which will bring opportunities for regional economic cooperation.

Yu miaojie, Secretary of the Party committee of the National Development Research Institute of Peking University and member of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, also pointed out that at present, made in China is facing great changes. Dongguan needs to start a new situation in the great changes and continue to take its own road. Traditional advantageous industries such as textile, clothing, shoes and hats manufacturing industry need to further accelerate the transformation and upgrading, deepen innovation and development, and adhere to the road of industrial agglomeration, We should actively integrate into the new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other.

Brand digitization

Facing the new opportunities and challenges, what are the main grasp points for the high-quality development of China's textile and garment industry? At the forum, experts at the meeting mentioned the importance of digitalization and branding to the transformation and upgrading of the industry.

"The 14th five year plan" of the textile industry development outline proposes that digital resources will provide new opportunities for the textile industry, such as accurate business decision-making, innovation of supply patterns, and independent construction of security and property rights rules; The combination of China's 5g mobile Internet technology and facilities advantages with the characteristics of textile industry cluster development will also strongly support the textile industry to build industrial Internet and smart clusters, and accelerate the formation of a new space for collaborative, efficient and multidimensional innovation in the textile industry.

As a major province of textile and garment industry, Guangdong is also taking digitalization, networking and intellectualization as the main direction of attack, and technological transformation as an important way to comprehensively promote the digital transformation and intelligent remodeling of the textile and clothing industry.

Through the implementation of "digital +", "brand +", "standard +" and "culture +", the textile and garment industry is continuing to write a new glory in the digital era.

At the forum, Xu Tianzuo, head of Tencent's wechat clothing industry, delivered a speech entitled "digital economy empowering textile, clothing and hat industry" and deeply shared the new mode of digital products enabling traditional textile clothing and hat industry to open up the "brand shopping guide consumer" efficient communication and transformation link.

At the same time, focusing on the vertical field of textile, clothing, shoes and hats manufacturing industry, the forum also held two round table dialogues on the two themes of "breakthrough of domestic products: brand upgrading and inheritance of textile clothing and hat industry" and "enterprises of textile machinery and new material technology start again", Dozens of entrepreneur representatives and scholars have jointly discussed how Dongguan textile, clothing and hat industry can speed up to the high end of the global value chain.

In recent years, the unstable factors of economic development at home and abroad have increased. In the face of changes in the external market, how should enterprises find a breakthrough? Branding and digitization have become an important direction. In the round table connection, many entrepreneurs also mentioned the new opportunities brought by the arrival of digital wave to the textile and clothing industry.

Qu Jing, vice president of Guangzhou Huimei Garment Co., Ltd., said that for enterprises that are brands, they need to return to their original intention, do a good job in product and design, realize supply chain and fine management, make good use of big data and build a solid foundation for development.

Guangdong zhaotian Textile Technology Co., Ltd. is an enterprise focusing on the R & D and production of functional fabrics in Dongguan. Li Yanmin, executive deputy general manager of the company, said at the forum, "we belong to the traditional industry. It is precisely because of the accurate positioning of enterprises in the market segmentation and continuous R & D and innovation that we have successfully realized the transformation."

At present, zhaotian textile has developed into a "invisible champion" in the field of functional underwear fabrics, accounting for about one third of the domestic market share. Zhaotian textile was born as a pioneer in the industry, which also led to the transformation and upgrading of a number of similar enterprises.

Li Yanmin said that zhaotian textile still has greater "ambition". In the future, zhaotian textile will build a model factory in the textile industry, explore lean management and digital production, and will replicate and deliver it to the industry after forming the demonstration effect, so as to drive the development of the whole industry.

In recent years, Guangdong Province has set off a wave of digital development, which also provides new opportunities for the transformation and upgrading of traditional manufacturing industry in Dongguan. At present, Dongguan is aiming at building a digital transformation demonstration city of manufacturing industry, and is exploring to build a national model.

Industry accelerates to high end of value chain

Guangdong Province is the pillar province of China's textile and clothing industry, and its industrial scale and export amount are among the forefront of the country. As one of the key distribution areas of textile industry cluster in Guangdong and even in China, Dongguan has made remarkable achievements in building modern industrial system, promoting innovation and upgrading and green sustainable development in recent years.

LV Chengxi, deputy secretary of Dongguan municipal Party committee and mayor, said at the forum that textile, clothing and hat industry is one of the five pillar industries in Dongguan. There are 12000 textile, clothing and hat manufacturing enterprises in the city, including 1147 Enterprises above designated scale, accounting for 1 / 10 of the number of Enterprises above Designated Size in the city. There are 139 leading enterprises with revenue of more than 100 million yuan Chashan and other famous clothing towns in China.

How does Dongguan textile, clothing and hat industry open a new bureau? Lu Chengxi pointed out that we should focus on promoting the transformation and upgrading of the industrial structure and make the real economy stronger and better. As a traditional superior enterprise in Dongguan, textile clothing and hat industry has a huge market demand and contains huge business opportunities. It is not a backward industry, let alone a sunset industry. At present, Dongguan textile clothing and hat industry is also facing some challenges. It is urgent to accelerate the pace of transformation and upgrading, so as to provide more powerful support for the high-quality development of Dongguan.

According to the experts attending the meeting, as a traditional advantageous industry, Dongguan textile, clothing, shoes and hats manufacturing industry has a good industrial foundation and a complete range of manufacturing categories, but there are still shortcomings in design and development, brand building, domestic marketing and other aspects.

Entering the new development stage of the "14th five year plan", Dongguan's textile, clothing, shoes and hats manufacturing industry is facing both new opportunities and new challenges. How to give full play to the advantages of Dongguan textile, clothing, shoes and hats manufacturing industry in the new era, highlight the tight encirclement and continue the glory?

Xu Yingxin suggested that Dongguan should seize the opportunity of digital economy, promote the integrated development of digital economy and textile industry, and activate industrial upgrading under the situation of complex and changeable global epidemic situation and uncertain international trade.

Zhang Yongjun believes that Dongguan textile, clothing and hat industry should not only diversify the market, but also extend the industrial chain. We should not only extend to the front end of the industrial chain, but also to the back end of the industrial chain, increase marketing, cultivate brands, and enhance the added value and value chain of products. Dongguan should give full play to the advantages of equipment manufacturing industry, carry out digital transformation and technical transformation of traditional industries, improve production efficiency and enable the development of industries.

As a garment brand bred in Dongguan, Yichun represents a group of enterprises looking for brand breakthrough in the new environment. Lan'an, vice chairman of Dongguan Yichun Group Co., Ltd., delivered a keynote speech on "quality brand building of Dongguan textile clothing and hat industry". He said that at present, we should pay attention to improving quality and building brand, which are interdependent, and jointly enable enterprises to transform and upgrade.

? ? "Dongguan City has always attached great importance to brand building and vigorously supported new brands. It is believed that as long as the brand product positioning is accurate, Dongguan garment industry will usher in new development." Lu Chengxi expressed the hope that Dongguan enterprises will seize the opportunity, take consumer demand as the guide, take technological innovation as the core, and take modern enterprise governance as the support, through digital transformation, personalized production, and We should strive to increase high-quality supply in line with consumption upgrading, create new demand and open up new markets.

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