Observation: Linking High-Quality Industrial Resources To Accelerate The Growth Of New Designers

Final show

On the evening of October 15, the finals of "2021 Yinger price global new fashion designers Invitational Competition" was successfully held in Shenzhen. As the first global emerging designer selection competition in the industry, Yinger price competition is committed to encouraging new designers to give full play to their unique creative energy and explore and cultivate excellent fashion design talents. Yin Bo, vice president of Shenzhen film fashion group, said that he hoped to set up a talent cultivation path from "competition selection" to "joint capsule" and then "commercial landing" for Shenzhen fashion industry through the Yinger prize competition, so as to let global design forces see the vitality of Shenzhen industry, thus forming a gathering effect of global fashion design new talents, and using practical actions for Shenzhen "The city of fashion and design" empowerment.

　　 A sword in three years

"Yinger prize global new fashion designers Invitational Competition" is an annual international and professional fashion design competition initiated by film fashion group. Through soliciting contributions and inviting, the competition brings together designers from different countries around the world to display diversified and distinctive design works on Yinger Prince stage, which is an important measure for enterprises to promote creative development.

As an important window and platform connecting fashion industry chain and fashion consumption, Shenzhen has always been known as the capital of creative culture in China. As a film group rooted and growing up in Shenzhen, it is also trying to provide better opportunities for different levels of designers, especially for young designers, so that the competition can become a good start for the strong to unite and create a win-win situation.

　　 Expressing fashion attitude is the key

In the new era of consumption upgrading, all groups are looking for brands that conform to their own styles, and they want to express their fashion attitude and lifestyle. In contrast, the emerging new designers can fully meet the new needs of consumers to show their personality because of their high recognition and accurate customer orientation.

In the 2021 Yinger prize competition, the college graduates group is composed of students from many famous design schools at home and abroad. Their concern and Thinking on memory exploration, emotional perception, global climate, social issues and other topics are personalized and pure self expression of the future new generation of designers.

In addition to giving the participants a high degree of freedom of expression in the creative theme, the competition also reflects the important role of fashion design in the growing gender cognitive context, which has important implications for the future development trend of the clothing industry.

This year's winner Cui Zhuojun described his design as follows: "we hope to achieve a gender free dressing style, so the design of this competition is based on products, hoping to design clothes that consumers can wear in daily life, which are convenient for commuting and free from restrictions on the field."

　　 Observation: linking high-quality industrial resources to accelerate the growth of new designers

China's fashion industry is stepping into a new period of development, and the emerging new designers are becoming a decisive new force, which has played a boosting role in the upgrading of the whole industry. But for a long time, designers have shown a polarized living state.

Some designers are popular, while some designers need to start from the white paper full of dreams to find a suitable platform for themselves. In this process, the difficulty of building a brand new brand and the lack of supply chain and industry resources often make the dream journey more difficult; When designers are faced with the dilemma of finding no business foothold, excellent ideas are often stifled in the cradle.

Mou GuiGui, an independent designer who participated in this year's competition, said: "although I have participated in many competitions before, there are relatively few types of competitions like Yinger which can help players to land their business. I also hope that with the help of the platform of Yinger, we can quickly find our own positioning and find a business model of our own."

It is understood that Yinger fashion group will continue to open a special zone on the online and offline sales platform, and jointly develop capsule series (joint brand) with outstanding designers of the competition. This not only provides a professional platform for designers to realize their own value development, but also allows new designers to focus on the design itself in the future. It is believed that in the near future, the synergy of China's service trade industry chain will continue to strengthen, and China's cutting-edge original design forces will continue to shine brilliantly.

Yin Bo, vice president of Shenzhen film fashion group, said that the global design forces could see the vitality of Shenzhen industry, thus forming a gathering effect of global fashion design talents, and empowering Shenzhen "fashion and design city" with practical actions.

It is reported that this year's Yinger prize jury is composed of domestic and foreign big names from different fields of fashion industry, including experts and scholars representatives from universities and industry associations, Li Dangqi, former chairman of China Fashion Designers Association and professor of Academy of fine arts of Tsinghua University, and Wu Hong, Professor of Shenzhen University, vice chairman of China Fashion Designers Association and chairman of Shenzhen Fashion Design Association, Xiao Wenling, Professor of Fine Arts College of Tsinghua University, deputy director and Secretary General of Fashion Design Art Committee of China Artists Association, etc; There are senior media people from the fashion industry, as well as representatives from the commercial retail field.

(source: Guangzhou Daily)

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