Textile And Clothing Industry: Promote Winter Clothing Sales In Cold Winter And Grasp The Leading Layout Time Point

Investment suggestion: affected by the epidemic situation and other factors, the terminal sales situation of garment enterprises in the third quarter was weak. Since July, the share prices of A-share and H-share textile and clothing companies have been significantly reduced. We believe that the current stock price has fully released the pressure of the third quarter performance. Recently, there has been a large area of cooling across the country. Under the cold wave, we are optimistic about the clothing sales performance in the fourth quarter. At the current time point, we mainly recommend the textile clothing plate. 1) Cold winter is expected to promote the sales of winter clothes. Bosden, taipingniao, Desu fashion and Hailan home are recommended to benefit from the target biyinlefen; 2) It is recommended that sports shoes and clothing track with high scenery and good competition pattern is recommended. In recent years, leading companies have recalled more, and there are opportunities for long-term layout. Domestic sports shoes and clothing leaders Anta sports, Li Ning, Tebu international, and sports OEM leader Shenzhou International are recommended.

"La Nina" is likely to attack, "cold winter" or to. On October 14, NOAA (National Oceanic and Atmospheric Administration) issued a notice saying: "La Nina phenomenon is developing. It is estimated that there will be 87% probability of La Nina phenomenon between December 2021 and February 2022." La Nina phenomenon is characterized by abnormal cooling of the central and eastern Pacific Ocean, which is usually accompanied by global climate chaos, One of its impacts on China's climate is that it is prone to cold winter. According to the report of the Central Meteorological Observatory, a new round of strong cold air swept through the central and eastern China from October 14 to 17, 2021, resulting in strong wind, cooling, rain and snow weather. It is estimated that the temperature in most areas of China will be lower than that of the same period in the same period of the year.

Historical data show that clothing sales are closely linked to the temperature of the season. The change of temperature caused by the change of seasons is the key factor that people choose to buy new clothes. Especially in winter, the low temperature will significantly stimulate consumers' willingness to buy winter clothes.
Since 2000, there have been six La Nina incidents in China. We selected the data of two medium-sized La Nina events from August 2007 to May 2008 and June 2010 to may 2011 for analysis. We found that in the cold winter period of La Nina phenomenon, the year-on-year growth rate of clothing sales increased significantly. Historical data show that clothing sales are closely related to the temperature of the season.

"Cold winter" is expected to promote winter clothing consumption, and Q4 clothing retail data will be improved. Affected by the epidemic situation, the terminal sales of clothing enterprises were weak in the third quarter. The year-on-year growth rates of clothing shoes and hats retail sales in August and September were - 6% and - 4.8% respectively. We expect that the coming "cold winter" will significantly boost consumers' demand for winter clothes. With the promotion of e-commerce activities such as double 11, the retail data of clothing industry in the fourth quarter is expected to improve significantly.